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The Art of Conversion: 4 Questions That Up Your Internet Star Power!

Written by: Jeneth Blackert

Article Overview: Have you ever wondered why some people can write a single short article and make a huge impact, while others try this, that and the other and nothing seems to work! What's the secret to the KNOW, LIKE and TRUST *STAR* factor? I believe you need to at-least answer these four questions for your prospective website visitors.

The Art of Conversion: 4 Questions That Up Your Internet Star Power!

Have you ever wondered why some people can write just a short article and make a huge impact, while others try this, that and the other and nothing seems to work! What's the secret to the KNOW, LIKE and TRUST factor? I believe you need to at-least answer these four questions for your prospective website visitors.

Your website visitors are asking these four questions. How are you answering them?

Question #1: Can you solve my problem?

Remember, someone has taken the time to find you. Maybe through a keyword search or by referral link. They are very valuable to you! Now it is your job to answer their questions and bring a solution to their problem.

Homework: Take a critical look at your website(s). How can you solve their problem? What do you have to offer them? Do they know how to receive it? What is in it for them?

Question #2: What do you do?

Yes, visitors are interested in what you do. They want to know immediately if you can help them. Talk to your visitor. Use copy writing that involves them. Make them answer question internally. Do you know what I mean? It's easy. Isn't it?

Here's a hint. Use stories. Slip into your weekend style of storytelling. Get to the point, but with flair and casualness that attracts listeners.

Here's an example: You see someone you've not seen in a while and they ask what you are doing these days. Knowing their time and attention span could be brief, you deliver the key points with an anecdote, a comparison, an example--in short, a story.

Question #3: Who are you?

Your visitor wants to know your background. If you are a service provider, they want to see pictures of Your company, pictures of your employees and they want to know all your past history and experience. It is your job to give it to them. The best way to do this is to give it up. Let them know what your company looks like. Let them know the experience of your board of directors. This is usually accomplished with an About Us page that is just one click away.

Question #4: Do I believe you and can I trust you?

Let's talk about testimonials. Collect testimonials from both clients and character testimonials from friends. And most importantly the testimonials must be meaningful. For example: "My company grew by __ %" or "My profit ____ in ___ months." Another great way to gain trust is by developing an online relationship With an ezine or an email newsletter. Share regular helpful information and don't try to sell your services. Just inform them on what you have to offer.

So what are you saying to your visitors? Is your website talking and answering questions? Or is it just sitting there like a pretty picture?

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Article Tags: anecdote, attention span, board of directors, casualness, copy writing, flair, homework, job, keyword search, listeners, referral link, service provider, story question, storytelling, website visitors
Referred by: http://www.brandu.com/rd.cfm?id=743



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Women Entrepreneur Tips - Thank you LeoOliveros, I found #4 particularly true in my case: 4. The Enterprise Must Include the Power of Power Networks. As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
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Re: Google Places Review | How to Get a Review on Google Places? - Hi Evan, Yes, I am planning more. I have multiple videos coming out this year on: Social media marketing Email marketing Lead Generation Organic search marketing Conversion rate optimization Analytics Content marketing Paid search marketing I am looking for SEO / Internet Marketing questions people have. I enjoy producing videos answer tuff SEO questions. Let me know if you are any of your members have any they want answered. Jeff
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