The Art of Conversion: 4 Questions That Up Your Internet Star Power!
The Art of Conversion: 4 Questions That Up Your Internet Star Power!
Your website visitors are asking these four questions. How are you answering them?
Question #1: Can you solve my problem?
Remember, someone has taken the time to find you. Maybe through a keyword search or by referral link. They are very valuable to you! Now it is your job to answer their questions and bring a solution to their problem.
Homework: Take a critical look at your website(s). How can you solve their problem? What do you have to offer them? Do they know how to receive it? What is in it for them?
Question #2: What do you do?
Yes, visitors are interested in what you do. They want to know immediately if you can help them. Talk to your visitor. Use copy writing that involves them. Make them answer question internally. Do you know what I mean? It's easy. Isn't it?
Here's a hint. Use stories. Slip into your weekend style of storytelling. Get to the point, but with flair and casualness that attracts listeners.
Here's an example: You see someone you've not seen in a while and they ask what you are doing these days. Knowing their time and attention span could be brief, you deliver the key points with an anecdote, a comparison, an example--in short, a story.
Question #3: Who are you?
Your visitor wants to know your background. If you are a service provider, they want to see pictures of Your company, pictures of your employees and they want to know all your past history and experience. It is your job to give it to them. The best way to do this is to give it up. Let them know what your company looks like. Let them know the experience of your board of directors. This is usually accomplished with an About Us page that is just one click away.
Question #4: Do I believe you and can I trust you?
Let's talk about testimonials. Collect testimonials from both clients and character testimonials from friends. And most importantly the testimonials must be meaningful. For example: "My company grew by __ %" or "My profit ____ in ___ months." Another great way to gain trust is by developing an online relationship With an ezine or an email newsletter. Share regular helpful information and don't try to sell your services. Just inform them on what you have to offer.
So what are you saying to your visitors? Is your website talking and answering questions? Or is it just sitting there like a pretty picture?
The Art of Conversion 4 Questions That Up Your Internet Star Power - To learn more about this author, visit Jen Blackert's Website.
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Have you ever wondered why some people can write just a short article and make a huge impact, while others try this, that and the other and nothing seems to work! What's the secret to the KNOW, LIKE and TRUST factor? I believe you need to at-least answer these four questions for your prospective website visitors.
Your website visitors are asking these four questions. How are you answering them?
Question #1: Can you solve my problem?
Remember, someone has taken the time to find you. Maybe through a keyword search or by referral link. They are very valuable to you! Now it is your job to answer their questions and bring a solution to their problem.
Homework: Take a critical look at your website(s). How can you solve their problem? What do you have to offer them? Do they know how to receive it? What is in it for them?
Question #2: What do you do?
Yes, visitors are interested in what you do. They want to know immediately if you can help them. Talk to your visitor. Use copy writing that involves them. Make them answer question internally. Do you know what I mean? It's easy. Isn't it?
Here's a hint. Use stories. Slip into your weekend style of storytelling. Get to the point, but with flair and casualness that attracts listeners.
Here's an example: You see someone you've not seen in a while and they ask what you are doing these days. Knowing their time and attention span could be brief, you deliver the key points with an anecdote, a comparison, an example--in short, a story.
Question #3: Who are you?
Your visitor wants to know your background. If you are a service provider, they want to see pictures of Your company, pictures of your employees and they want to know all your past history and experience. It is your job to give it to them. The best way to do this is to give it up. Let them know what your company looks like. Let them know the experience of your board of directors. This is usually accomplished with an About Us page that is just one click away.
Question #4: Do I believe you and can I trust you?
Let's talk about testimonials. Collect testimonials from both clients and character testimonials from friends. And most importantly the testimonials must be meaningful. For example: "My company grew by __ %" or "My profit ____ in ___ months." Another great way to gain trust is by developing an online relationship With an ezine or an email newsletter. Share regular helpful information and don't try to sell your services. Just inform them on what you have to offer.
So what are you saying to your visitors? Is your website talking and answering questions? Or is it just sitting there like a pretty picture?
The Art of Conversion 4 Questions That Up Your Internet Star Power - To learn more about this author, visit Jen Blackert's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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