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The Art of Email Marketing Campaigns Wealth Creation via Email Connection

Guest post by: Jeneth Blackert

Article Overview: Email marketing isn't about purchase this from me - today - now. It’s about writing, sharing and giving information to real people. It's about cultivating real relationships and providing incredible services to them. If you can offer authenticity, personality, humor and valuable information, subscribers will become eager to read your information and purchase products from you.

The Art of Email Marketing Campaigns Wealth Creation via Email Connection

Email marketing isn't about buy this from me -- it’s about writing to real people, cultivating real relationships and providing incredible services to them.

If you can offer authenticity, personality, humor and valuable information, subscribers will become eager to read your information and purchase products from you.

To help you, I want to share the most common mistakes entrepreneurs make.

Drum-roll please…

Email Marketing Mistake 1: So-so subject lines
Studies have shown that people choose to open your email based on… #1 The From Line and #2 The Subject Line. Since we can’t change the From Line, let’s talk about the subject line.

The purpose of the subject line is to get your subscribers to open your email. The best advice I’ve ever received on this topic is for the subject line to make the reader “curious”.
For example: "Jen, did you hear about this?" or "Jack, you won’t believe your eyes!"
Do you see how these subject lines make the reader curious?

One last tip: Keep them short anywhere between 45 and 55 characters is perfect.

Email Marketing Mistake #2: Mundane Messages
The truth is people don’t really care how wonderful and great you are. They care about themselves. They care about what they need.

Again the trick here is to make the reader curious to learn and read more. Get them excited about
the subject and show them how it can help them.

Email Marketing Mistake #3: Bring up the Buy
When you want your subscribers to buy something from you, consider making them so curious, they can’t help but want to click to your sales letter. Stick with telling a compelling story that allows your subscriber to become excited and curious about what they could receive.
Think about stories that start with … last week, yesterday, earlier this morning.

Email Marketing Mistake #4: Lacking Love
Whether you are sending information to small business owners or corporate offices, it is so important to “be” in your writing. Really connect with your message and your words to express the purpose and meaning beyond the words.

Email Marketing Mistake #5: Gunning Gratitude
Whether it’s emotionally or you are outright saying thank-you. If you give what you can, you will receive gratitude and gifts in return.

A Simple Reminder: We are all real people; love your neighbor as you do yourself.

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  Home Business Expert: Wealth Creation

Article Tags: authenticity, email, humor, information subscribers, love, marketing, mistake, personality, real people, relationships, small business owners, subject line, subject lines, subscriber, truth
Referred by: http://www.brandu.com/rd.cfm?id=743



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