The Art of the Sales Process: The Compassionate Sales Conversation
In this economy the approach to selling needs to shift. People have been burned too many times, and some are feeling such a lack of resources, that the old "hard" selling methods are not seeing results like before.
When business growth comes from connection with higher source and authentic purpose and contribution you can't go wrong. This is what I call, "The New Wealth."
This may seem like a strange article on the surface, but I know once you dive in you'll have a whole new look on your approach to sales.
I have found the only way to really unleash massive success is to turn to your natural path of least resistance which is often revealed through alchemy of nature - wealth alchemy as I love to call it.
Everything is energy and everything has vibration. When we look to nature our creator for answers, we can grow with ease (and that includes an increase your clients and sales.)
When you are in balance you feel little resistance, however when you are out of balance in any of these areas, you will experience some struggle, and not reach your full sales potential. Let's look at how the elements work in your sales process.
1. What (Wood) - If you would like to see an increase in your sales, start by taking a serious look at your product and/or service. Ensure that your product/service is of great value to the client, and that you have a great love and faith that your product or service will help your customers. If you are feeling unsure, see where you could make improvements so you are selling something you really are proud to sell, and are confident in the results the customers will receive.
2. Who (Fire) - Fire represents the initial connection you have with your clients. You want to show up with a positive, warm, enthusiastic attitude. Engage in warm conversation, and begin building a report with your prospective client. Be cautious not to be too pushy, and always be respectful. If you get come on too strong, your fire will get too hot, and burn them, ending the conversation, and potential sale.
3. When (Earth) - Prequalify your prospect. Take the time to discover exactly what is the person looking for, by asking them to share their intentions. Find out what they need before you make your offer. Really strive to find out how you can be of service to them, not sell to them. Listen to what their issues are, and what they would like solved. Then when the time is right let them know how your product/service can help them solve that problem, and make things better. Share past "results-based" testimonials so they know where you are coming from.
4. How (Metal) - During a compassionate conversation uncover these questions:
- Ask them about their situation then point out what you notice about them that can help their problem.
- Share what you appreciate about them. Help them to see their full potential and power.
- Do the math for them. For example, show them the value of just one customer and how you can handle more with your system.
- Strive to help that person to feel better than they did, before your conversation.
5. Why (Water) - Be curious about your client and their concerns. Share experiences, and build trust by really listening to them, and being respectful of their concerns. Ask them what they have learned, and also offer help in any way you can to alleviate their concerns, even if it is only through your words. How will the result of work together make a difference in their life and lives of others?
6. What (Wood) - Give them the choice to planet and acorn seed with you. After you have built a good report and trust with your client, and they understand how your product or service can fix their problem, ask for their business. Be open and respectful to receive a "No" answer. If you develop a pure acceptance of this, you will start to hear "yes" more frequently.
Incorporate these 5 elements into your selling approach will allow for greater wealth flow.
Tip: Be more open yourself to buy, and take note of what makes you buy. Also take note of what makes you say "No". Fine tune your approach to sales, and really embrace that your clients are people.
Remember: Sell with your heart and an attitude to be of service, and you will notice your sales increasing tremendously.
The Art of the Sales Process The Compassionate Sales Conversation - To learn more about this author, visit Jen Blackert's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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