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Video article is reusable information of your article resource and considered as a video or movie clip. If article marketing is a traditional tool which brings huge traffic to your Website, then the video article marketing can be regarded as a new option of promoting you product and service in online marketing.

Compared with article marketing by submitting article to article websites like Ezinearticles, video article marketing gets more opportunities to exposure your Website to the targeted people on as many high PR (Page Rank) streaming sources as possible. According to the data statistics of Alexa, YouTube gets around 77 million visitors per month, which is about 7 times than Ezinearticles. So remember you can face millions of potential customers when creating video articles and posting them online.

When composing article, you have to take comprehensive consideration about the layout of keywords and phrases, which are the key point to influence the article ranking in Google. In video article, you can also put the particular keywords in the title and video description to get better ranking.

Video can be friendlier to audience in many situations. Hyperlinks are not allowed by admin or webmasters to prevent their forums from spamming. But video articles are often welcomed because people like to accept things visual.

There are also some other benefits you can get from video articles:

- There won't be any issue of duplicate submission because videos are different from text.

- More promotion platforms can be used because videos are easily embedded in blog, forum and discussion board.

- It is faster to get ranking for videos because Google loves them from the moment that it is uploaded on YouTube.

One low budget way to convert your article to video is to paste it into PowerPoint and make it smarter with templates and animations, then make your presentation as a video. You don't have to put the full article contents but the outlet in your presentation, allowing adding more pictures and diagrams to make the presentation straightforward and memorable. When the presentation is prepared, you can use PowerPoint converter like PPT2Video to covert PowerPoint to video.

Another way is to record article video in the form of demo or tutorial with screen recording software like DemoCreator. It will be a greater thing if you have a good mic to record narration for your video. This way is widely used for turning a step-by-step text guide tutorial into a visual demo.

The last thing is to upload your article videos to YouTube and other streaming video sites. It takes a few minutes but the result will be inspiring. Not everyone likes to read articles but they do love watching videos, so you can attract more audience to your site and get them interested with videos.

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