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Transfer of Training: Ten Tips For Effective Skill Transfer

Transfer of Training: Ten Tips For Effective Skill Transfer

Does this happen in your organization? A request comes through to the training department to roll out a course on the new invoicing system. Course designers and trainers then spend considerable effort in putting together and delivering a training program that they think meets the needs of managers and employees. Employees attend and at the conclusion of the program are all fired up about putting the new skills into use. The trainers regard the program as a great success. However, a few weeks later the Training Manager receives a call from a disgruntled supervisor complaining that the training was a waste of time and money. It seems that beyond the initial enthusiasm, the training participants had quickly lapsed back into the old ways of doing things. What went wrong?


If your organization is struggling to see the skills learned during training transferred to actual application in the participant’s job, here are ten pointers to help you figure out why. Think here about your last course in which the training was not transferred successfully.

· Did instructional designers, trainers and line managers work together in partnership or was work on the program done in isolation with little collaboration?

· Were non-training solutions seriously considered or was a training request received and an off-the-shelf solution delivered?

· Were training outcomes stated in behavior and performance terms or were outcomes unstated or stated in fuzzy terms?

· Were training objectives tied to stated organizational objectives or were they left floating in the organizational ether?

· Were managers and supervisors actively involved before, during and after the program or was the program divorced from the employee's day to day work?

· Was post-training support provided back in the workplace, such as coaching and on-the-job aids, or were employees left to flounder with no opportunity to practice?

· Were new procedures and role expectations clearly communicated to employees or were they left wondering why they were nominated for the program?

· Were workplace performance expectations agreed with employees prior to the training, or was it back to "business as usual"?

· Was the training integrated with a well thought-out and implemented change or improvement program, or was the training a single point "silver bullet" solution?

· Did you measure the organizational impact of the program or rely solely on "happy sheets" for feedback?


How did your last training program measure up? From your answers, draw up an action plan that you can implement for your next program. Remember, the responsibility for transferring training to the workplace is not the sole responsibility of the trainer. It is also neither the sole responsibility of the training participant nor their manager or supervisor. It is a shared responsibility between all three parties acting in partnership. Only with all three roles collaborating to ensure that skills are transferred to the workplace will training participants change their behavior back on the job and the organization reap the benefits of training.


2006 © Business Performance Pty Ltd. All rights reserved.





Transfer of Training Ten Tips For Effective Skill Transfer - To learn more about this author, visit Vicki Heath's Website.

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John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

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Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

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Vicki Heath
(Visit Vicki's Website) Vicki Heath is the Director of Business Performance Pty Ltd, a company providing practical online information and resources in a range of business areas. Her company’s guides, tools and templates assist organizations engage and develop people, manage organizational change and improve project delivery. Visit her at www.businessperform.com for free downloadable templates.

Vicki Heath is a Gold author on EvanCarmichael.com
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