Tweet

Get Ready for Recovery Without Committing Cash Today

Guest post by: Merra Lee Moffitt

Article Overview: Many of the self employed business owners I talk to are skeptical about when, how fast, or how prolonged any coming economic recovery will be. That leaves them reluctant to spend money right now when they are unsure of how soon they’ll be getting a return on that marketing or expansion investment.

Get Ready for Recovery Without Committing Cash Today

Many of the self employed business owners I talk to are skeptical about when, how fast, or how prolonged any coming economic recovery will be. That leaves them reluctant to spend money right now when they are unsure of how soon they’ll be getting a return on that marketing or expansion investment.

I talk to dozens of self employed and small business owners every week in my client meetings, networking groups, and chamber functions. Since my passion in life is to make my self employed clients more successful, I pay attention to the trends of the moment so they’ll benefit quickly.

Here are 5 real-time ways my savviest self employed clients, friends, and connections are getting ready to reap results from the coming economic recovery but not yet spending a dime.

1) Get out there and network. Traditional old face-to-face networking is on the rise. Our chamber has increased its number of events and attendance has also increased. People are having conversations, handing out their cards and meeting new prospects.

2) Get quotes. Some self employed business owners are requesting proposals for new mailers, new promotional items, new brochures, or new Internet methods. Although they are taking longer to pull the trigger on starting the projects, they are gathering information so they can make an informed decision to spend when the time is right.

3) Get Ideas. In my networking meetings, several times weekly, I am hearing discussions about what’s working and how to get started. Again, the dollars are not yet committed, but new ideas are being discussed, weighed, and considered. People are talking to new potential vendors as well as old favorites. Also, they’re talking to other self employed small business owners who have the same target market to get different perspectives. For example remodelers are talking to real estate agents.

4) Stage your implementation. Some of my network of business owners and others are starting small. Several have discussed how to start remodeling projects and do it in phases because they are tired of waiting and still want the work done.

5) Get educated on Social Media, Internet marketing and unfamiliar techniques. I hear conversations on who is using LinkedIn and how, who is using Facebook and why, as well as what’s not working. My Internet-related business owners are hosting educational seminars and fielding a lot of questions, both in and out of the classroom. Several business owners I deal with have started new email newsletters so their names will be top-of-mind when projects come up. Such techniques are extremely inexpensive and perfect for business owners with time available but few marketing dollars.

So that’s it. Even if you are not getting big orders, large sales, or copious numbers of new customers, there is lots of pre-buying activity going on right now. Don’t let it pass you by; get out there and get ready.

Related Articles
  The Best Data Recovery Software
  The Credit Crunch. Is there Light at the end of the Tunnel?
  10 Hard Drive File Recovery Tips
  Data Retrieval
  Should I ask that my loan application be submitted as a Recovery Act loan?
  Do You Know Where Your Disaster Recovery Plan Is
  The “Five R’s” of Recovery Marketing
  SBA what is the Transition Phase Alert System?
  What is the SBA Recovery Loan Queue?
  SBA Guarantee Fee Coming Back…
  Rule #2 - Making Money In Business
  The Art of Feeling Good in Life and Work
  Recovery
  Recover Hard Drive Files Now
  Gravity Freeze
  Data Backup and Recovery
  Could Your Pre-approach Letters be Missing the Mark?
  Outsourcing Your Marketing - Should You Hire Outside Marketing Help Now?
  Finding Peace Of Mind In A Server Recovery Plan
  How to Restore Lost Photos from Virus Infected Storage Devices?

Article Tags: economic recovery, Networking, Recession Recovery, self employed business, Small Businesses



Related Forum Posts
Contingency Planning and Disaster Recovery: A Small Business - Contingency Planning and Disaster Recovery: A Small Business Guide Donna R. Childs, Stefan Dietrich 2002 "Among the countless tragic lessons of 9/11, an overlooked but important discovery was the lack of preparedness among small and midsized businesses for responding to disaster. While most of the media attention was naturally devoted to...., the very existence of thousands of small businesses was determined by whether or not they had adequate insurance, sufficient technological support, and viable disaster contingency plans." (People who live in hurricane prone areas need this as well...and who knows when a fire might not strike...) Table of Contents 1. Preparation 2. Response 3. Recovery 4. SAmple IT Solutions Basic safety practices Okay, the TOC isn't [i:2fu76idt]too [/i:2fu76idt]helpful, but there's lots of valuable info in this book, as to ensure that [i:2fu76idt]your [/i:2fu76idt]losses won't be catastrophic. How people cope with suddenly seeing their homes and all their possessions gone, what kinds of insurance to get, etc. etc.
Re: Improving Cash Flow - Thanks for your information. guide on how to avoid the problems of over trading. <-- Where is this guide? Any URL? guide on debt factoring and invoice discounting: the basics. <-- Where is this guide? Any URL? I just want to learn more about this. I am also looking for a good article on: What exactly is Cash Flow? Ways to improve cash flow at individual level and organizational level? I think it is a problem of thinking and mind sets problem. If we can change the way of spending, we can have more Cash. Robert
Improving Cash Flow - How do I improving Cash Flow? What the best way to improve it to another 100% growth YOY? Has anyone does this or achieved this using online marketing? Thanks, Roberts
How can I best help you? - I'm looking forward to sharing my ideas and insights here about taking your business to the next level. Before I jump in, I'd love to find out what would be most helpful to you. So, I'd appreciate hearing your responses to: How can I best help you to take your business to the next level? What are you struggling with at the moment? What would you most like to learn? and I'll do my best in responding to you Ready, get set, go . . . Wendy
Books for Women Entrepreneurs - There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here. It doesn't matter how successful you are in your business - it's always possible to learn something new. In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment! 1. The Old Girl's Network 2. Mother's Work 3. The 7 Greatest Truths About Successful Women 4. Pitch Like A Girl 5. Workplace Warrior 6. Treasure Hunt: Inside the Mind of the Modern Consumer 7. Contingency Planning & Disaster Recovery 8. She Wins, You Win 9. Napoleon On Project Management 10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do 11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years 12. The One Minute Millionaire 13. Talking From 9 to 5 14. Soloing: Realizing Your Life's Ambitions 15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success 16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded 17. Fail-Proof Your Business: Beat the Odds and be Successful 18. Confidence: How Winning Streaks and Losing Streaks Begin and End 19. Women Don't Ask: Negotiation and the Gender Divide 20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen 21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business 22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker 23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business 24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises 25. Net Ready: Strategies for Success in the E-conomy 26. The Promotable Woman 27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it 28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home 29. Secrets of Six-Figure Women


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Leadership-A Daily Gift

TOP Level Selling

Tips to Take Control of Credit Card Debt

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.