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How Small Business Owners Can Blog for Profits

Written by: Merra Lee Moffitt

Article Overview: A Blog, a contraction of the term “Web log”, is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Here’s what’s great about blogging:

How Small Business Owners Can Blog for Profits

A Blog, a contraction of the term "Web log", is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Here's what's great about blogging:

1. Anyone can blog - No technical skills are required.
2. Blogs are a very inexpensive way to publish to the web - You don't need to pay a programmer, webmaster, intern, printer, or employee to publish. Once you've written, just cut and paste into your blog site. Most blog software packages are free.
3. Blogging is fast - You simply type and submit. New ideas can make it online just as soon as you can create them, in seconds.
4. Blogs get your site rapid notice by search engines - Right now search engines favor blog entries. Search engines currently index new blogs in hours where traditional site pages sometimes take weeks.
5. Blogs allow a broad list of topics - You can write a short bit of information without being wordy, exhaustive, or spending enormous amounts of time writing. That way you can share a long list of topics.
6. You can have multiple blogs - Once you've set up your first blog, it's very simple to add a new one on a different topic. This is great for trying out new business ideas, new marketing ideas, or even prospecting into a new community.
7. Blogs allow you to create your brand in the eyes of your customers, industry, and press - Your blog can be used to demonstrate your expertise, your quality, your innovation, your community involvement, or whatever your company and products stand for.
8. Blogs are a great way to build internet traffic - When you have an interesting topic, people will come back for more, generating more visits.
9. Blogs get people to stay on your site longer -The average length of visit for a blog site is currently 96 seconds. This is informal research done by How Long Do Your Readers Stay at Your Blog - Length of Stay . While that may seem like a short time, it is two or three times the length of a commercial.
10. Blogs convert visitors into prospects into customers into profits - Using blogs as part of your marketing program brings more visitors to your website. If your website was effective before at getting those people interested in your product and becoming customers, the trend will increase.

On my blog I'll share about what my small business owners are doing right now to capture profits in their businesses. Let me know what you want me to write about by sending me comments.

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Article Tags: blog entries, blogging, blogs, community involvement, contraction, innovation, internet traffic, li li, marketing ideas, new business ideas, new marketing, ol type, programmer, reverse chronological order, search engines, software packages, term web, video entries, web log



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Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
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