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Low Cost & No Cost Marketing Ideas - 10 for 2010

Guest post by: Merra Lee Moffitt

Article Overview: As you finish up your 2010 business game plan, what did you add for marketing? It’s not too late to add a few low cost marketing ideas that can bring you new customers without ballooning your budget.

Low Cost & No Cost Marketing Ideas - 10 for 2010

As you finish up your 2010 business game plan, what did you add for marketing? It’s not too late to add a few low cost marketing ideas that can bring you new customers without ballooning your budget.

Here are 10 no cost and low cost marketing ideas for 2010 that won’t break the bank.

1) Resolve to ask for referrals. Referred clients are easier to get, more loyal, and generally more profitable. Rate yourself on a scale of 1-10 on asking for and

getting referrals. Then ask others who appear better at it than you. Believe that you can improve your referrals and it will happen.

2) Join a new referral group so new people can get to know, like, and trust you. You knew I would remind you about the new Reading Chamber's LEADS group.

The cost is a real bargain and a great way to get new referrals.

3) Analyze your last year’s marketing results. Drop the program with the lowest ROI (return on investment). Did you get at least as much back in new business as

you spent? Actually, I look for three times back my investment or I keep looking for something better.

4) Use the dollars freed from the above discarded program to invest in something new. Don’t' forget to make a success measurement goal so that next year you’ll

be able to determine if the new tactic is a ‘keeper’.

5) Develop a core set of raving fans. If you provide a great reliable product that delivers significance, connectedness, and a modicum of novelty you’ll find people

who will rave about you.

6) Improve your email marketing strategy. Email is pretty much free. What could you send your clients and prospects that they would value as well as have them

like and remember you?

7) Tweak your website. When was the last time it was updated? Remember it is your billboard, your brochure and your new millennium Yellow Pages. Don’t let it

stagnate.

8) So something just for fun. Get out to fun events and talk to people. Do it just because you like it.

9) Give back to the community. Chances are there's something you are passionate about that has a non-profit associated with it. Just getting involved will

introduce you to new people who may become prospects. But in the meantime, you’ll be helping a cause you care about.

10) Get educated. If you think that some new tactic will help build your business, for example LinkedIn, publishing articles, or creating a radio show; find someone

who can get you to the next level of education about it. They’ll help you consider the cost, opportunities, leads, and potential returns. Find someone farther

along than you and pick their brain!

That’s it – 10 low cost marketing ideas for 2010. Don’t like my ideas? Come up with some new ones of your own. Most importantly, be in action, don’t spend a lot, and measure the results! Send me an email with your ideas.

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Article Tags: billboard, business game, connectedness, email marketing, game plan, low cost marketing, marketing ideas, marketing strategy, modicum, new business, new millennium, new reading, raving fans, reading chamber, referral group, referrals, return on investment, roi return on investment, tactic, three times



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