Self Employed: What Goes into Your Billable Hour?
If you sell services, you only get paid for the time you are directly working for clients. The trouble is, there's a lot of time the client doesn't see you working on their behalf. When pricing your services, these "extra" hours need to be considered.
Time you need to average across all clients (Start keeping track of these so your estimates get more accurate):
- Emails on their behalf
- Invoicing, collecting payment, and answering billing questions
- Writing the proposal and closing the deal
- Waiting and checking to see if the client is ready for the next step
Time directly attributable to the client and billed correspondingly:
- Traveling to/from their location
- Researching something specifically for them
- Building/delivering/doing/fixing their stuff (sadly, this is the only part they really "see")
- Revising (usually at the request of the client)
Time that is truly overhead, not attributable to specific clients:
- Marketing
- Selling (in general, not a specific client)
- Managing your business finances (banking, taxes, management)
- Hiring, managing, and training employees
- Training to advance your skills and certifications
- Vacation, sick time, holidays
- Opening the mail including junk mail and spam email (yes sadly it takes your time)
- Waiting for the phone to ring
For example, when we hire a plumber who charges us $75 an hour, we know he's not really making $156,000 per year ($75 x 40 hours x 52 weeks). For every hour he works in someone's house, he spends time getting supplies, invoicing, writing an estimate, and collecting the money.
So remember, when you are figuring your rate per billable hour, there is a lot of effort the client doesn't see but needs to be incorporated. Let me know how your billable hours are calculated.
Self Employed What Goes into Your Billable Hour - To learn more about this author, visit Merra Lee Moffitt's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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