Authentic Marketing: How to Set Yourself Apart from Others
A common challenge for coaches, teachers, healers and other helping professionals is differentiating themselves from others in their fields.
The good news is you set yourself apart just by being born. People forget that. The nature of your unique life makes you different and makes you unique. I call this your intuitive intelligence.
You have not lived the same life that I have lived and neither has anyone else. Even if we have the same training and we sat down and decided to teach the exact same model to people, it would be different because we are different people.
Hold your hand up in front of you right now. No one shares those finger prints. Your marketing style, your business style, and your message all reflect that uniqueness.
Get off of the marketing hamster wheel for a while and ask yourself the question: "why did you get into this game to begin with?" There is a reason that you are reading this article. There is a reason that you're doing the business you're doing.
Someone reading this lost a significant amount of weight. Someone reading this made it through a serious illness. Someone reading this helped a child through a diagnosis. Someone reading this got divorced and they thrived through it. Someone reading this changed their lifestyle through health and wellness. Someone reading this built a business out of nothing.
Continually telling my story has been the most powerful business building strategies I have ever implemented, and it comes completely naturally because it's my story. Framing it in a way that underlines my movement and the changes I want to see in the world helps me attract perfect clients.
Everyone has a story and any business must have a movement and a mission driving it. Don't lose sight of the fact that it is your story that is going to heal people.
When I started my business, I finally got off my butt and decided to do something and change something. I came across coaching. I didn't have a clue how to market. It was hard and it was painful, and there were some really difficult pieces.
Through that experience I healed a lot in myself, I healed a lot in other people, and I now have this really brilliant gift. I know that my purpose on this earth is to help people heal their shame around money and use marketing and business building as the tools to do that.
Keep it simple. Go back to the reason you got into your business or the field you're in to begin with, whether you are an energy worker or a life coach or a marketing consultant. Why did you start this to begin with? Because that's what you've lost sight of if you don't have the energy to share your movement in a way that differentiates yourself from others.