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Authentic Marketing: Invest in Yourself and Your Business by Taking Your Show on the Road
| Guest post by: Suzanne Evans |
Article Overview: The safest and most lucrative investments you can make are in yourself and in your business. In this article, we will explore this concept and one of the most lucrative ways to implement it, by developing and serving an audience of buyers.
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Free Download - Fee Setting Tips: What Does Your Rate Say About You? By Suzanne Evans |
Authentic Marketing: Invest in Yourself and Your Business by Taking Your Show on the Road
What is the topic that dominates the media these days? What is it that we're reading on websites, in newspapers, seeing on TV and hearing on the radio?
Even if you only read the front pages or skim the headlines, you know it's all about the economy. Everyone's talking about Wall Street and financial turmoil.
Here's what I know to be true - and this is especially relevant to the past year or so - the investments that I have made in myself never got lost in the stock market crash. No recession can ever devalue them.
What I am hanging onto today are the investments I made in my personal growth and in my business, not the investments that I put in Bank of America or my 401k. The investments I made in my training as a coach, as a marketer, and as a business owner continue to pay off regardless of what's happening in the financial world.
In times like these, it's easy to get uncomfortable about spending money on training programs, a team, or marketing for your business - and it may be true that you need to be more careful about how you spend your money. But, it's important that you don't hold off on the important decisions you need to make now as a business owner.
Make quick and confident decisions. Don't get stuck in limbo. Whether you're unsure about a decision to invest in a training opportunity, an event or directly in your business, don't be indecisive. Successful entrepreneurs make quick decisions.
One of the most effective approaches to growing your business - even in challenging economic times is by doing what I call "taking the show on the road."
"Taking the show on the road" means that you actively invest in building an audience - an audience to serve and that will buy from you in return.
My background is in Broadway theatre. We put on eight shows a week. It takes continuity to build an audience. Once you have your niche, your story, have begun to invest in a team and to build your business, you must aggressively seek out an audience.
The more you share your message, the faster you accelerate in building the business.
Constantly ask yourself these questions:
- Where can I speak?
- How can I get my writing published?
- Who can I talk to?
- Where can I volunteer?
- On what sites can I blog?
- What gatherings can I go to?
- Who can I call or email?
- How else can I share my message?
No entrepreneurial vision has ever come to fruition by being kept a secret. You must to take the show on the road.
When I first started my business, I was promoted myself from a booth between the tomatoes and the bananas in a Whole Foods. I didn't know where to go, but I just started talking to people. It might feel silly at times, but you need to get out there, tell your story, and begin building an audience early one.
You will never regret investing in yourself and your business. One of the best ways to do this is to take your "show on the road" and build an audience. Get out there and speak. Go to events and gatherings. Get your writing published.
The specific tactics you use to get your message out there and develop your audience will be unique to your business, but it is guaranteed to pay off as long as you commit and recognize that you are making a vital investment in yourself, your business and bringing a valuable gift into the world.
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About the Author: Suzanne Evans RSS for Suzanne's articles - Visit Suzanne's website Click here to visit Suzanne's website   Fee Setting Tips What Does Your Rate Say About You HeartBased Coaching Three Simple Steps To Make More Money By Making A Difference Whats Your Motivation for Marketing Your Coaching Business Marketing Mindset 5 Essential Questions for Emerging Entrepreneurs Authentic Marketing How to Respond to What do you do |
Related Forum Posts
Finding creativity
- Great topic Andy! For me it's:
- Going for a walk (I always try to get out at least once during the day)
- Taking a shower
- Reading business magazines (especially Inc and Business 2.0)
- Late at night (I'm more productive / creative at night than during the day)
- Relaxing with a drink at the bookstore
Re: Don't read this unless... you want to help me!
- Hi Jamie.
I am a business coach as well and I think I can offer some insight. I think there is a wide spectrum of things people are being challenged with. Some of the common ones are Twitter Marketing, Social Media Marketing, Copy writing and personal branding. If you want to build your business you will need to Invest in yourself by reading books, attending courses/seminars. With the type of business you are in you are going to want to make yourself valuable to a wide variety of people with a wide variety of problems. I make an excellent living what I am doing but I never stop growing myself as a person and an entrepreneur so keep growing yourself, and over time your business will grow with you.
Re: New Video - Should I Get A Job Or Start A Business?
- Hi Evan,
I was curious to know what you'd suggest and I think you gave excellent advice. Taking a year out to try and start your own business is a great idea. Taking a year out after college is a well established option so I guess it doesn't prejudice your chances of getting a job should you wish to do so later on; it probably improves your chances if you've been getting valuable experience of managing a business and of course, if all goes well, you won't need to find out.
Definitely a video for my website.
Thanks!
David
Re: Fill in the blank: The best decision I ever made with my bus
- Focusing on my Internet Marketing Business
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
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