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Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With

Written by: Suzanne Evans

Article Overview: Here is some core foundational information that is important in understanding how to grow your coaching business - getting your mindset right and pinpointing the right group of people to help.

Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With

Step one in growing and launching a business is what I call Grow Up. Get your mindset for entrepreneurship. What this means is that maturity does not solely come from experience, age, wisdom or longevity. It comes from decisiveness. When you decide to stop living

small and embrace your possibility, that's when you reach full maturity.

Remember, coaching is a business. It's a passion and for most of us it's a calling, but at the end of the day you're becoming an

entrepreneur and it is a business. You may need to change your thinking to be more business-oriented, as many coaches do.

When I got my mindset for entrepreneurship, when I decided I knew that I could design my own destiny and that I wanted to be an

entrepreneur, everything aligned. The teachers I needed showed up, the money flowed, and I became a center of influence.

You've got to get to a level of maturity and get your mind set for entrepreneurship first. Then follow your passion and what you love

and know will become your niche.

Actually I don't like the word niche. I think it actually holds a lot of coaches back and a lot of people get stuck on "What is my

niche?" and a little obsessed about it. It is very important and you have to have a target market, but I've re-languaged that to be

‘who needs you most?' Follow what you love and what you know will become who needs you most.

Think about what you cannot get enough of. What or who just fires you up and you could talk about it for days? It's the kind of thing

that people have to shut you up because you're so impassioned you want to share it. That's your target market. That's your hive. Those

are the people who need you most.

You might be like me. I was literally niche-phobic for almost a year. I could not decide what my niche was; I wanted it all. My

business was growing nicely but I could feel that there was a weight that was keeping me from really exploding.

I now know that if I had gotten that target market - who needs you most - earlier, and if I had committed to that, I probably would

have built my business in double time.

Most coaches have the problem that we want to help everyone, and that often ends up helping no one. We see the needs all around us, but

it doesn't mean we can help them all.

I knew very early on I was meant to work with other entrepreneurs, but I kept saying, "You know what? I just started building my

business myself. I couldn't possibly do that. Look at me. I've just started." Even though my instincts and my gut were telling me

that's what I'm supposed to do, I ignored it for quite a while.

It was in my bones. Had I just embraced that I would have done things with less stress and even faster than I did them.

Getting your mindset right and understanding who needs you most are two factors that will be instrumental in bringing success to your

coaching business.

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Article Tags: authentic marketing, business growth system, coach, coaching, conscious business, entrepreneur, ethical marketing, female entrepreneur, help more people, home based business ideas, how to make money on the internet, how to make quick money, law of attraction, marketing coaching, marketing mistakes, marketing process, marketing relationship, relationship marketing, sample business plan, six figure income, small business marketing, small business opportunity, social entrepreneur, solo professional, soloprenenur, starting your own business, Suzanne Evans, target audience, target market



Related Forum Posts
Re: Five Personality Traits of Successful Business Owners - 1. Focus 2. Ability to Adapt 3. Hard Work 4. Good planning 5. People Skills
BNI Groups - do they work? - Hi Lesley, From the members in my Mastermind Group I've heard a number of positive and negative things about BNI Groups. Just like a Mastermind Group, it all depends on who the people are. If the personalities fit and the members can add value to your business it can be worth checking out. The best bet is to go to a meeting as a guest to get a sense of who is in the group and if it is for you. It doesn't cost you anything except a little extra sleep the morning of. Good luck!
Re: On Which Social Media Sites Are You Most Active? - I must respectfully disagree completely with that premise Evan. When speaking of a "Small Group", we are talking abotu a "Mastermind Group". As we all know, such a group is instrumental to success, online or off. The groups can grow quite large too. My group currently has 35 members, but several are actively participating and sharing content.
Mentors vs. Coaches - martin, that's a good point about Coaches Vs. Wise old owls... would be great to have a "wise old owl" with Coaching abilities... I have noticed a previous mentor of mine was not open to new ways of doing things as she mentioned that the tired and true method that worked for her was the only thing she would support that I do. It worked ofcourse and we got the desired outcome just as planned - so I'm not complaining.
Re: Cash Comes from Creativity - Hi Yinka, Good post and a very Entrepreneurial approach if you like. It is true that with the every day gadgets, services and products that we use, it is easy to look at them just for what they are and not what they could be. We should always be on the look out for ideas that we can explore or existing products that we can maybe improve or re-design and that is also true with Internet Marketing. regards, Mal.


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