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Get Coaching Clients: A Simple Strategy to Fill Your Next Program or Event
| Guest post by: Suzanne Evans |
Article Overview: Often times, in order to take the next step in business, you must go against what others think is right for you. Let me teach you how to overcome this obstacle and a simple strategy I use to stay on track and reach my goals while building a new program or launching a live event.
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Free Download - Fee Setting Tips: What Does Your Rate Say About You? By Suzanne Evans |
Get Coaching Clients: A Simple Strategy to Fill Your Next Program or Event
In many of my programs I have talked about "the cycle of quitting". It is a pattern that many people fall into in business, in relationships, in all facets of life. There are very specific points in which people go into blame, they go into regret, and they start making excuses.
One of the things that happened to me when I decided to do my Help More People tour, which was a series of low-cost live events all over the country, was that people told me not to do it.
They said things like, "You know, with the economy the way it is, people just aren't going to live events right now." A lot of my colleagues, friends - some very smart marketers and business owners - were saying things like that. Some of my coaches told me not to do the tour. They said that it would be very hard to get people in the door.
This is an example of well intending people getting in the way of what knew would be the right next step for my business. I just knew I was not going to get into the cycle on quitting. I knew that connecting with people in person is the most powerful way to build and grow a business, to get my message heard, and to help more people.
I knew that I had a movement, and I knew what I had to share was important, so I simply told myself, "I've got to make this work". Quitting was not an option, and I knew the tour was the best way forward. A technique that I used through this time is called "The Bubble Technique". It's something a colleague of mine showed me, and I'd like to pass it on to you now.
It's very simple. First, you start with a big post-it note, and whatever event, coaching program, consulting program, training program, or any other program you're trying to fill or similar type of goal you're trying to reach. It doesn't matter if you want to get five one-on-one clients or 20 people in a particular program. Maybe you just want to get 100 more people on your newsletter list. This is useful wherever you are.
Wherever you are and whatever that next step is for you, you start with the big post-it note and you draw circles with numbers in them - 1, 2, 3, 4, 5, and so on.
Next, whenever you get someone to sign up for your program - so for me, when I got someone to sign up to come to the tour - cross one of the bubbles with the respective number off. For the first person, I'd cross off "bubble #1", and then I would cross off "bubble #2", and so on.
It gave me a beautiful visual representation of my goal coming into fruition and how far along I was and it really brought me a higher level of energy on a daily basis. In doing this, I was more inclined to take inventory each day. "What are my numbers? Where have I gone?" I would ask myself, "Where do I still have left to go?"
This is not an exaggeration: I credit the "Bubble Technique" with allowing me to exceed my goal of 150 people in attendance of my tour, to actually having over 260 people show up!
This technique - and my commitment to it - made it so that I was not allowed to quit.
The most important part of all was that it wasn't just a technique, but there was real emotional energy behind it. Here's why: once that chart was on the wall and I had a few people signed up for my event, the numbers weren't the important part any more. Behind each number was a human being. Eventually, when I had 20, then 30, and more and more, I told myself, "Wow, that's not just #1 or #15 (or whatever number it happened to be), that's John, that's Sarah, that's Adela, that's Sally, that's Pamela, that's Billy."
It is at that point when I realized the awesome responsibility I had, a moral obligation, to continue to share my message because those people were depending on me. It's the same for you and your movement. When you help those people that need you most, it is going to create a beautiful ripple effect. That is what this technique, and the important lesson behind it of resisting the urge to quit pursuing your movement, is all about.
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About the Author: Suzanne Evans RSS for Suzanne's articles - Visit Suzanne's website Click here to visit Suzanne's website   Client Retention Tips How to Show You Care By Staying in Touch Marketing Your Coaching Practice 2 Tips to Help Build Your Business Successfully Whats Your Motivation for Marketing Your Coaching Business Marketing Mindset 5 Essential Questions for Emerging Entrepreneurs Coaching Business Tip Get Past Perfectionism |
Related Forum Posts
Coaching Women vs. Males
- Tami,
Do you have any clients from Eastern Canada?
I was wondering if Coaching Clients from either Coast was any different. Also is it different coaching women entrepreneurs vs. males?
Book: Secrets of Six Figure Women
- Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life
Barbara Stanny, 2002
Jacket:
Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success.
Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common:
1) a profit motive
2) Audacity
3) REslience
4) Encouragement
5) Self-awareness
6) Non-attachment
7) Financial knowhow
She amplifies on these in the book itself.
Table of Contents
Intro: Welcome to the era of the six-figure woman
1. The Queen in the Countinghouse
2. The Lowdown on low earners
3. Raising the bar
4. Strategy 1: The Declaration of Intention
5. Strategy 2: Letting go of the ledge
6. Strategy 3: Get in the Game
7. Strategy 4: Speak Up
8. Strategy 5: The Stretch
9. Strategy 6: Seek Support
10. Strategy 7: Obey the rules of money
11. Claiming our power
Appendces:
Resources and websites
Tips for getting out of dent
Investing Basics: Wealthbuilding 101
Re: Who Did You Learn Most From and Why?
- Hi Martin,
You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person.
btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
Re: How to develop sales contacts?
- Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business:
1. Attend Networking Events
2. Cold Calling
3. Referral Program
4. Affiliate Program (most successful)
The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.
Re: How Much Of Ourselves Should We Give Away...?
- Fill me in on who Mr. Green is, please.
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