Tweet

Hate Selling? Start a Movement Instead.

Guest post by: Suzanne Evans

Article Overview: When you are fired up and focused on the changes you want to see in the world, you won't even have to sell. Marketing is important, but any marketing you do must be preceded by defining the movement you want to perpetuate and the changes you want to make in the world.

Hate Selling? Start a Movement Instead.

I recently hosted an event in New York and a woman signed up for one of my programs. We'll call her Sally. About a week after we met, I had a call with her and she said, "I thought it was just wonderful how you did that entire day and you didn't sell anything."

I said, "Sally, you're in my program. You bought something."

And she said, "Oh, yeah. I didn't notice."

So that's the ultimate goal. You should be so fired up about what you do and you're just sharing your services and saying, "Listen, you want to play with me? Great! Here's how you can play with me," and you move on.

People will actually pay you money and they won't event notice that you sold them anything.

It's not about the sale, it's about the message. The people who are lined up for your message are a natural fit, and it doesn't even feel like a sale. They understand your message and they are ready to say yes.

Your goal should be to share your movement so frequently, and so effectively that the selling just becomes a natural part of your message. You're not really selling anything; you're just sharing your movement.

The bottom line is that marketing and sales strategies and tactics absolutely can work. But you can't follow anyone's marketing advice it if you're not solid in your movement and your authentic message and self. People are taking all of these programs and courses on marketing. They're looking for the next sexy thing: social media, micro continuity programs, teleclasses, everything you can imagine. The bottom line is, if you don't know what your movement is, you will not have long term success and you will not attract the ideal clients.

Many people approach building a business completely backwards. They learn how to market their business, but they don't really know why they are marketing.

Many people have a calling, they have an understanding of what they want to do in the world, but it's not in a model that can monetize.

You may be getting all this marketing information - it's all being thrown at you - but you don't have anything to attach it to. It's like one side of the sticky paper is missing.

You've got to be able to attach it to a movement. Your movement is more important than the marketing tactics you will employ - and it absolutely must precede any marketing you do. You must be the change you want to see in the world.

What changes do you want to see?

Once you are clear on the answer to that question, then you can develop a business model that will make you millions. You can learn exactly how to market that message and movement and do it with joy and fun and light and love.

If you don't know what it is you are offering, you must return to:

"What do you want to change?

"What is your movement?"

Related Articles
  Ok - It's Called Enterprise 2.0
  The Difference Between Consultative Selling and Consultants
  Change 1 Thing To Move From Hating To Loving Sales!
  Article # 29 Want A Home Based Business But Hate Talking To People?
  How to Prepare for a Television interview for your Business?
  C-Level Selling Tip 6: Networking, Use Your Resources
  Self-Coaching Tip: Use Elements of Your Spiritual Practice Throughout the Day
  Are you a Spiritualpreneur?
  Obama’s “Birther” PR Mistake
  The Difference Between Selling to Negotiators and Selling to Price Shoppers
  Seven Tips for Creating Better Internet Video
  What We Can Do to Transform our World On Purpose
  Here Is One Secret To Having A Great Career
  Do-Gooders are Splitters
  What is the Definition of Going Green?
  Entrepreneur As Coach: When You Work with an Avoider
  Launch a Coaching Business: 4 Secrets for Authenticity and Success
  Self-Coaching Tip: Take 1-2 Minute Movement Breaks
  Starting A Movement With Your Business, Gimmick or Genuis?
  Authentic Marketing: How to Set Yourself Apart from Others

Article Tags: authentic marketing, business growth system, coach, coaching, conscious business, entrepreneur, ethical marketing, female entrepreneur, help more people, home based business ideas, how to make money on the internet, how to make quick money, law of attraction, marketing coaching, marketing mistakes, marketing process, marketing relationship, relationship marketing, sales, sample business plan, sell, selling, six figure income, small business marketing, small business opportunity, social entrepreneur, solo professional, soloprenenur, starting your own business, Suzanne Evans, target audience, target market



Related Forum Posts
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Blog pinging - Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.
Business magazines - Fast Company is pretty good if you're into technology although it can be very on the edge. Entrepreneur has become one giant advertisement and I cancelled my subscription. Selling Power also has some useful content if you're looking at improving your sales skills / presentations.
Re: Should you hire ambitious workers or employees with no goals - According to Guy Kawasaki, he says "you should only hire and keep people that you'd hustle over to and engage in a conversation...Life is too short to work with people you don't naturally like-especially in a young, small organization" ("The Art of the Start" pg 112). I think the reverse is also true and I wouldn't want to work for anyone I didn't like or want to talk to if I saw him/her outside of the office. In addition, Kawasaki also says "Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players...This trickle-down effect causes bozo explosions in companies. If there is one thing a CEO must do, it's hire a management team that is better than he is" ("The Art of the Start" pg 101). Kawasaki's quote is definitely in favor of hiring the ambitious worker, but do most CEO's even have the humility to admit that someone is better than them?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Do You Pretend To Listen To People?

The State of the Sustainable Furniture Industry

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.