Heart-Based Coaching: Three Simple Steps To Make More Money By Making A Difference

Guest post by: Suzanne Evans
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Fee Setting Tips: What Does Your Rate Say About You? - By Suzanne Evans

When I started doing life and career coaching, I was really inspired to start a business. I really wanted to work with people. I wanted to support people, help people, and I had no clue how to start a business. I researched and tried to find models and different examples, but really I didn't have a clue how to put it all together.

One challenge for me was that marketing felt gross. A lot of the stuff I was reading felt very salesy and the systems and individuals that I was getting some of the material from just didn’t feel authentic to me. That became a challenge. I knew it had to feel authentic and heart-centered and client-based, so I set out to do it differently.

I have to admit, there were moments when I was panicked and worried. I thought, "What have I gotten myself into? How will I ever get clients? I know nothing about building a business."

Step One - Identify an authentic approach:

I understand the panic and frustration that can come with starting a new business. When I set my sites on starting a new business, I centered myself and said, "I need a clear plan. It's got to be authentic for me and not salesy. It's got to be easy and understandable. It's got to be client and heart-centered."

When I began to put that authentic piece together, within 9 months I had 35 clients. I began to see that the more authentic I was, the more I attracted ideal clients and opportunities.

Step Two - Develop a clear plan of implementation:

You need a systematic approach with no assumptions that your clients know how to implement some of these methods. I don't assume that the clients I work with know how to implement. That's why I take things step-by-step and point to each path and point to every important spot along the journey.

Step Three - Marketing for helping professionals:

When talking to helping professionals about marketing, some of the most common responses are "sales", "yuck", "discounts", "recruiting", "cold calling", "closing deals", and "hard work". I recognize that a lot of helping professionals struggle with building their business because that’s their understanding of marketing. That's their experience of marketing.

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Free PDF Download
Fee Setting Tips: What Does Your Rate Say About You? - By Suzanne Evans

About the Author: Suzanne Evans

RSS for Suzanne's articles - Visit Suzanne's website
Suzanne is most commonly referred to as an "action expert". She has lectured, trained, inspired, and provided coaching and consulting services to thousands of business owners in the last two years alone. After working for the nation's largest union, being a professional actress, a nationally ranked water skier, a high school teacher, and an Assistant Producer to five Broadway shows (all before the age of 30), Suzanne began using her life experiences to coach a wide range of people on living their fullest potential. She created a private coaching practice with over 40 clients in one year, launched three businesses in a four-month timeframe, and took her business from 0 to six figures in 15 months. Action comes naturally for Suzanne! Learn how to help more people, make more money and enjoy more freedom with the free 5-day mini course, "Awakening Your Authentic Entrepreneur," at http://www.HelpMorePeople.com/minicourse.htm
Click here to visit Suzanne's website.

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Heart-Based Coaching: Three Simple Steps To Make More Money By Making A Difference

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