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Heart-Based Coaching: Three Simple Steps To Make More Money By Making A Difference

Written by: Suzanne Evans

Article Overview: If you want to make a living by making a difference, your business has to reach people. Getting clear on your business plan can actually allow you touch hundreds and thousands of people through your work.

Heart-Based Coaching: Three Simple Steps To Make More Money By Making A Difference

When I started doing life and career coaching, I was really inspired to start a business. I really wanted to work with people. I wanted to support people, help people, and I had no clue how to start a business. I researched and tried to find models and different examples, but really I didn't have a clue how to put it all together.

One challenge for me was that marketing felt gross. A lot of the stuff I was reading felt very salesy and the systems and individuals that I was getting some of the material from just didn’t feel authentic to me. That became a challenge. I knew it had to feel authentic and heart-centered and client-based, so I set out to do it differently.

I have to admit, there were moments when I was panicked and worried. I thought, "What have I gotten myself into? How will I ever get clients? I know nothing about building a business."

Step One - Identify an authentic approach:

I understand the panic and frustration that can come with starting a new business. When I set my sites on starting a new business, I centered myself and said, "I need a clear plan. It's got to be authentic for me and not salesy. It's got to be easy and understandable. It's got to be client and heart-centered."

When I began to put that authentic piece together, within 9 months I had 35 clients. I began to see that the more authentic I was, the more I attracted ideal clients and opportunities.

Step Two - Develop a clear plan of implementation:

You need a systematic approach with no assumptions that your clients know how to implement some of these methods. I don't assume that the clients I work with know how to implement. That's why I take things step-by-step and point to each path and point to every important spot along the journey.

Step Three - Marketing for helping professionals:

When talking to helping professionals about marketing, some of the most common responses are "sales", "yuck", "discounts", "recruiting", "cold calling", "closing deals", and "hard work". I recognize that a lot of helping professionals struggle with building their business because that’s their understanding of marketing. That's their experience of marketing.

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Article Tags: authentic marketing, business growth system, business plan, coach, coaching, conscious business, entrepreneur, ethical marketing, female entrepreneur, help more people, home based business ideas, how to make money on the internet, how to make quick money, law of attraction, marketing coaching, marketing mistakes, marketing process, marketing relationship, relationship marketing, sample business plan, six figure income, small business marketing, small business opportunity, social entrepreneur, solo professional, soloprenenur, starting your own business, Suzanne Evans, target audience, target market



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