Tweet

Marketing & Mindset: 5 Essential Questions for Emerging Entrepreneurs

Guest post by: Suzanne Evans

Article Overview: Where you are right now is where you have chosen to be. In planning your next steps, it is vital that you take a hard look at your mindset regarding building your business. It's no exaggeration that when I got my mind set in the right direction that clients literally started finding me.

Marketing & Mindset: 5 Essential Questions for Emerging Entrepreneurs

Where you are right now is where you have chosen to be. Take a moment to think about that. Depending on where you are, this may feel amazing, but it might not feel so great.

Your mindset is an incredibly important part of the business building game. Moreover, it is directly related to the impact that you're going to have in this world.

There are five basic questions you must ask yourself when building a business or looking to take an existing business to the next level. These are all related to mindset.

1.) Are you afraid of "messing up"? In other words, are you waiting to take action because you don't want to fail?

2.) Is building your business really overwhelming? Do you find yourself not knowing where to start sometimes... or maybe even a lot of the time?

3.) Do you compare yourself to others? This one's really important. Do you find yourself comparing yourself to what's coming into your inbox? Are you looking at what other people have in their ezines or what they have accomplished and basing your self-worth off of that?

4.) Do you believe (without hesitation) that you have the ability to make multiple six figures and beyond?

5.) Are you so certain in your sales conversion calls that you close at over 90%?

If you answered "yes" to #1, #2, or #3, or "no" to #4 or #5 (essentially negative responses implying a lack of confidence in your business), it is time to take a hard look at your belief system in regards to building your business - because today you decide where you will be in the very near future. It is up to you.

First, it is important to know that there is no competition. People often come up to me and say that they really want to do something but that there are so many other people already doing it, that they aren't sure if it's what they should do.

What people forget quite frequently is that there can only be one YOU! Do you know how many marketing and mindset coaches there are out there? There are hundreds, if not thousands, if not tens of thousands of them out there - but there is no one doing it like me. There is no one else doing it "Help More People" style. Likewise, no one can do what you do like you can.

Let go of the idea of competition. There is no competition. The only competition you will find is a manufactured competition that you have created.

Another issue people have related to mindset is that they wait for everything to be "just right" to launch a product or to even start their business at all. This kind of perfectionism holds people back from helping people, making money, and really making a difference in the world.

There's a great Marianne Williamson quote that says, "Your playing small doesn't serve the world." It also doesn't serve your family, your spouse, or your church, or your community, or your friends.

I often hear people saying "I would do this, but I have to take care of my 95 year old mother," or "I would do this but I have three toddlers at home," and many other excuses beginning with "I would do this but..."

But by playing small, not being in the right mindset, not asking for clients, not marketing yourself, or putting all the pieces together, you are being a terrible example for your children, community, family, friends, etc. When you are a leader and you step up and build a business that makes a difference in this world, you change everyone's mindset, and indeed you change the world.

So many people want to change the world, but fail to realize that the only person they can directly change is themselves. You must start with your own mindset. Your sales conversions, your ability to make money, whether or not you are comparing yourself to others or not, and any uncertainty that you're experiencing are all reflections of your belief in what is possible for you.

When I decided to get my "mind set" in the right direction - notice that I used two words, mindset is really about getting your mind set in the right way - everything started to come together for me. Treat your belief in yourself like a thermostat and not a thermometer. You set it where you want it to be.

When I realized and began implementing this, clients literally started finding me. My belief in myself was firm. People want to be around that. No one wants to surround themselves with uncertainty and insecurity.

Continually ask yourself, how are you showing up? People are attracted to authority - authority inspired!

Related Articles
  Creating a Successful Business Mindset
  Evolve Your Strategic Mindset
  Staying in the Entrepreneurial Mindset Online
  Sacramento Financial Advisor Keith Springer Quoted In Bloomberg Businessweek
  Entrepreneurship Motivation
  Beginning Sales Tips: Start With The Customer
  Baby Boomers - Business should be Booming for you!
  Can You Become A Successful Entrepreneur?
  Changing to an Entrepreneurial Mindset
  Traits of the Entrepreneurial Mindset
  How To Work Effectively With A Coach
  Do I Need to Have a Millionaire Mindset to Be Successful? Secret Revealed
  Best of the Janes: Networking to Build Business and Support
  Home Based MLM Business – Why do only 3% succeed?
  Quote: Taking African products where there’s no bias
  You Must Have the Right Mindset to Succeed with a Money Making Home Business
  7 Steps to Creating a Successful Small Business Marketing Plan
  Internet Marketing Requires The Right Mindset
  Attaining the Entrepreneurial Mindset
  How to Drive Traffic from Articles without Mentioning Your Business

Article Tags: female entrepreneur, home based business ideas, marketing mindset, mindset, small business marketing, small business opportunity, social entrepreneur, target audience



Related Forum Posts
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How do I finance a franchise?

Igniting Your Unstoppable Business Destiny

How to Ask for a Flexible Work Arrangement

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.