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Solopreneurs - Use Daily Action for Momentum and Meaning

Written by: Suzanne Evans

Article Overview: Solopreneurs have unique challenges in keeping momentum going in their growing businesses, and that is knowing what to do each day. Taking action every day is the only thing that gets you closer to your goals, and here are some great tips to help you stay in momentum.

Solopreneurs - Use Daily Action for Momentum and Meaning

People often ask me, "What's the most important piece of advice you would give to entrepreneurs starting a business or growing an existing business?" My response is always the same: take action every single day. Sometimes it's big action and sometimes it's little action. That's not what's important. It's that you're working on it in some capacity every day, and even on the bad days.

We all have bad days - the days you wake up and go, "I don't know what I can do today. I'm so burned out or bummed out." It's still important to choose something to work on.

One of my little tricks that I did when my business was new is that I created a Marketing 100 List. I came up with 100 ways that I could market, anything I could think of I wrote it on that list.

Some of them were absolutely ridiculous; one of my ideas was to stand on the street corner and scream at people. Some of them were great ideas like go to an expo, go to a Chamber meeting this week, or send an email to all of my friends that I'm looking for speaking gigs. Whatever it is, I put it on that list.

That list has had several incarnations, of course, but it's worn. I've had this one for about a year. I pull it out once a week or once every couple of weeks and I constantly refer to it. There are things on there that I go, "Oh my gosh! I forgot I thought of that!"

I really encourage you to create a Marketing 100 list with 100 ideas. I'm not asking you how good they are, I'm not asking you to judge them, I'm just asking you to get them on paper so that when you have a day when you think, "I don't possibly know what I could do today," you can take that list and really run with it.

That's a little secret I use. It sounds like a really simple idea and technique, but it has saved me more times than you can imagine and it never allows me to have the excuse of, "I don't know what I can do today," because I can always pull out my list and come up with something.

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Article Tags: authentic marketing, business growth system, coach, coaching, conscious business, entrepreneur, ethical marketing, female entrepreneur, help more people, home based business ideas, how to make money on the internet, how to make quick money, law of attraction, marketing coaching, marketing mistakes, marketing process, marketing relationship, relationship marketing, sample business plan, six figure income, small business marketing, small business opportunity, social entrepreneur, solo professional, soloprenenur, starting your own business, Suzanne Evans, target audience, target market



Related Forum Posts
Re: What exactly do you need to start a business - Momentum, that is what you need the most. Momentum moves you forward, regardless of what gets thrown at you. Build Momentum and things will start to happen.
Re: Is any one making money with twitter here? - Daily activity is a MUST. I spend between 20-40 min a day on twitter building followers and relationships.
Re: Blog sells for up to $15 million - Action speaks louder than dream. What are we doing about GT suggestion? We can make this work in 2010
Re: That First Customer! - Hey Tristan, Another thing to consider is to think about how targeted your visitors are. Meaning, are they actually looking for what you have to offer, and if so, are they finding it. Proper keyword research and testing will help you bring in targeted leads from the search engines. I think this will help you get that first customer and keep bringing in more and more customers.
Advertisement that sales - Plan your marketing programme. It should include commitment to capital resources. If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads. Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company. Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles. A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action. When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers. Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!


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