Suzanne Evans Articles

Relationship Marketing Tips: Essential Principles to Successfully Ask for What You Want in Your Business - Click To Read Article
Learning to ask for what you want in your business does not come naturally to most entrepreneurs. Let's discuss some key principles to help you formulate a plan for asking the right questions, to the right people, at the right time, to get the right results.

Ethical Marketing Tips: 3 Easy and Fast Ways to Help More People and Make More Money This Month - Click To Read Article
Learn some quick changes that you can do right away to attract more ideal clients into your business this month, allowing you to make more money and help more people.

Heart-Based Coaching: Three Simple Steps To Make More Money By Making A Difference - Click To Read Article
If you want to make a living by making a difference, your business has to reach people. Getting clear on your business plan can actually allow you touch hundreds and thousands of people through your work.

Niche Marketing - Introducing a Different Way to Identify Who You Serve in the Marketplace - Click To Read Article
We’ve all heard how important it is to identify our "niche" or even "sub-niche" in our business. Entrepreneurs often struggle with pinpointing exactly who to serve. Let’s look at it a different way.

Authentic Marketing – One Coach’s Story From Confusion to Clarity - Click To Read Article
Lots of people in helping professions like coaching have a natural aversion to what we typically hear about in 'marketing.' Here's my story of how I found a more authentic way to build my business and stopped stressing about finding a 'niche.'

Law of Attraction Marketing - Attract Your Ideal Coaching Clients When You Embrace Your Inner Helping Guru - Click To Read Article
As a solo coach building your practice, reaching the right people is about discovering your gift and embracing that it is not something you do, it is not your profession or your title, it is a gift. In this article you'll learn that understanding how to share your gift authentically is the true magnet that will draw your ideal prospects to you.

Small Business Marketing – A Different Look at Understanding Your Niche - Click To Read Article
Do you struggle in this supposedly essential step of ‘identifying your niche’? In this article you’ll learn how to ask the right question that makes everything easier in marketing your small business, and why you don’t need a ‘niche’ after all.

Starting Your Own Coaching Business – Start with Telling Your Story - Click To Read Article
Starting your own coaching business requires you to be clear about what you offer that’s unique to prospective clients. There’s no better place to start than with your own story. In this article you’ll learn what it means, “Your truth will set them free.”

Marketing Your Coaching Practice: 2 Tips to Help Build Your Business Successfully - Click To Read Article
Two of the key struggles that I see with my clients in marketing their coaching practice are that they're afraid to ask for their worth and their rate, and are stalled in their business growth because they're primarily offering just one-on-one coaching services. This article addresses the ways you can overcome these struggles in your own business.

Solopreneurs - Use Daily Action for Momentum and Meaning - Click To Read Article
Solopreneurs have unique challenges in keeping momentum going in their growing businesses, and that is knowing what to do each day. Taking action every day is the only thing that gets you closer to your goals, and here are some great tips to help you stay in momentum.

The Importance of Authentic Marketing for Your Coaching Business - Click To Read Article
Building your coaching business requires that you learn how to market your services authentically in a way that's aligned with who you are. It's not enough to be qualified; you need to know how to attract the right kind of clients.

Building Your Coaching Business: Are You In a Practice or a Business? - Click To Read Article
Coaches often refer to their business as their 'practice,' but in this article we'll talk about why you should think bigger than that, and what the difference between a practice and a business really is.

What’s Your Motivation for Marketing Your Coaching Business? - Click To Read Article
Growing your business is a long-term proposition. It takes a certain mindset to continue marketing, and without the right motivation it can become a dreaded task. Let’s talk about keeping this part of business personal and motivating for the long term.

Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With - Click To Read Article
Here is some core foundational information that is important in understanding how to grow your coaching business - getting your mindset right and pinpointing the right group of people to help.

How to Be a Better Coach: Learn to Talk to Prospects with End Results Language - Click To Read Article
We're often guilty of using words that don't work well when explaining to people what we do as coaches, words that don't persuade them to work with us. Learn how to change your language to reach people where they are, so they understand how you can help them achieve what they want.

Coaching Business Tip: Get Past Perfectionism - Click To Read Article
So many of us allow a false sense of perfectionism to stop us in our tracks when launching something new. The key is to be genuine in relating to who you're trying to serve, and learn how to tell your own unique story to reach them most powerfully.


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