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Suzanne Evans Articles

Written by: Suzanne Evans

Marketing & Mindset: 5 Essential Questions for Emerging Entrepreneurs - Click To Read Article
Where you are right now is where you have chosen to be. In planning your next steps, it is vital that you take a hard look at your mindset regarding building your business. It's no exaggeration that when I got my mind set in the right direction that clients literally started finding me.

Fee Setting Tips: What Does Your Rate Say About You? - Click To Read Article
Your rate is an announcement to the world of your confidence in your skill set. Too many business owners undercharge or have no idea what to charge. I'd like to share a few tips with you regarding fee setting so that your rates attract new business and the right clients.

Get Coaching Clients: A Simple Strategy to Fill Your Next Program or Event - Click To Read Article
Often times, in order to take the next step in business, you must go against what others think is right for you. Let me teach you how to overcome this obstacle and a simple strategy I use to stay on track and reach my goals while building a new program or launching a live event.

Find a Business Coach: 3 Steps to Choosing the Right One for You - Click To Read Article
When growing your business, it's important that you find support that is right for you where you are right now. I'd like to share three important criteria for finding and hiring your next business or marketing coach, teacher, or mentor so you can help more people and make more money.

Authentic Marketing: How to Respond to, "What do you do?" - Click To Read Article
Instead of telling people your title when sharing what you do, focus on the change you'd like to see in the world, the pain you alleviate and the solutions you provide. Once you're clear on your mission and your message, you must connect with as many people as possible to further your movement and build your business.

Client Retention Tips: How to Show You Care By Staying in Touch - Click To Read Article
In order to retain clients and build a sustainable business, you must stay in touch with people in a meaningful way. In this article, we will explore how and why to stay in touch with your clients, prospects and subscribers with an email newsletter. We will also delve into other ways to stay in touch.

Hate Selling? Start a Movement Instead. - Click To Read Article
When you are fired up and focused on the changes you want to see in the world, you won't even have to sell. Marketing is important, but any marketing you do must be preceded by defining the movement you want to perpetuate and the changes you want to make in the world.

Networking and Joint Ventures-Why to Ignore Your Competition - Click To Read Article
Too many coaches, healers and consultants get caught up comparing themselves to everyone else and worrying about their "competition". In this article, I'll explain why that is a waste of time and outline a better approach to making connections and building your business authentically.

Authentic Business: Why Old Marketing Tactics Don't Work - Click To Read Article
We are in a new era of business. Things are shifting very fast. A lot of the old marketing techniques simply do not work any more. It's a hard truth for many people, but it can lead to great joy and success for business builders and their customers if they embrace it.

Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With - Click To Read Article
Here is some core foundational information that is important in understanding how to grow your coaching business - getting your mindset right and pinpointing the right group of people to help.

Relationship Marketing Tips: Essential Principles to Successfully Ask for What You Want in Your Business - Click To Read Article
Learning to ask for what you want in your business does not come naturally to most entrepreneurs. Let's discuss some key principles to help you formulate a plan for asking the right questions, to the right people, at the right time, to get the right results.

Niche Marketing - Introducing a Different Way to Identify Who You Serve in the Marketplace - Click To Read Article
We’ve all heard how important it is to identify our "niche" or even "sub-niche" in our business. Entrepreneurs often struggle with pinpointing exactly who to serve. Let’s look at it a different way.

Small Business Marketing – A Different Look at Understanding Your Niche - Click To Read Article
Do you struggle in this supposedly essential step of ‘identifying your niche’? In this article you’ll learn how to ask the right question that makes everything easier in marketing your small business, and why you don’t need a ‘niche’ after all.

Starting Your Own Coaching Business – Start with Telling Your Story - Click To Read Article
Starting your own coaching business requires you to be clear about what you offer that’s unique to prospective clients. There’s no better place to start than with your own story. In this article you’ll learn what it means, “Your truth will set them free.”

Marketing Your Coaching Practice: 2 Tips to Help Build Your Business Successfully - Click To Read Article
Two of the key struggles that I see with my clients in marketing their coaching practice are that they're afraid to ask for their worth and their rate, and are stalled in their business growth because they're primarily offering just one-on-one coaching services. This article addresses the ways you can overcome these struggles in your own business.

Solopreneurs - Use Daily Action for Momentum and Meaning - Click To Read Article
Solopreneurs have unique challenges in keeping momentum going in their growing businesses, and that is knowing what to do each day. Taking action every day is the only thing that gets you closer to your goals, and here are some great tips to help you stay in momentum.

The Importance of Authentic Marketing for Your Coaching Business - Click To Read Article
Building your coaching business requires that you learn how to market your services authentically in a way that's aligned with who you are. It's not enough to be qualified; you need to know how to attract the right kind of clients.

What’s Your Motivation for Marketing Your Coaching Business? - Click To Read Article
Growing your business is a long-term proposition. It takes a certain mindset to continue marketing, and without the right motivation it can become a dreaded task. Let’s talk about keeping this part of business personal and motivating for the long term.

Skyrocket Your Coaching Business: Build a Business Model that Supports Your Desired Lifestyle - Click To Read Article
It takes the right support to accelerate a coaching business. A team is essential. Your time is best spent on things that only you can do, so build a team around you to do the rest, and create a lifestyle of balance.

Heart-Based Coaching: Three Simple Steps To Make More Money By Making A Difference - Click To Read Article
If you want to make a living by making a difference, your business has to reach people. Getting clear on your business plan can actually allow you touch hundreds and thousands of people through your work.

Law of Attraction Marketing - Attract Your Ideal Coaching Clients When You Embrace Your Inner Helping Guru - Click To Read Article
As a solo coach building your practice, reaching the right people is about discovering your gift and embracing that it is not something you do, it is not your profession or your title, it is a gift. In this article you'll learn that understanding how to share your gift authentically is the true magnet that will draw your ideal prospects to you.

How to Be a Better Coach: Learn to Talk to Prospects with End Results Language - Click To Read Article
We're often guilty of using words that don't work well when explaining to people what we do as coaches, words that don't persuade them to work with us. Learn how to change your language to reach people where they are, so they understand how you can help them achieve what they want.

Ethical Marketing Tips: 3 Easy and Fast Ways to Help More People and Make More Money This Month - Click To Read Article
Learn some quick changes that you can do right away to attract more ideal clients into your business this month, allowing you to make more money and help more people.

Building Your Coaching Business: Are You In a Practice or a Business? - Click To Read Article
Coaches often refer to their business as their 'practice,' but in this article we'll talk about why you should think bigger than that, and what the difference between a practice and a business really is.

Coaching Business Tip: Get Past Perfectionism - Click To Read Article
So many of us allow a false sense of perfectionism to stop us in our tracks when launching something new. The key is to be genuine in relating to who you're trying to serve, and learn how to tell your own unique story to reach them most powerfully.

Coaching Tips: Charge What You Deserve & Invest in Your Ongoing Growth - Click To Read Article
Two areas where many coaches struggle is in setting their rates and making the time to continue their own training. In this article we'll discuss these two critical success factors and how you can use them to grow your coaching business.

Authentic Marketing – One Coach’s Story From Confusion to Clarity - Click To Read Article
Lots of people in helping professions like coaching have a natural aversion to what we typically hear about in 'marketing.' Here's my story of how I found a more authentic way to build my business and stopped stressing about finding a 'niche.'

Launch a Coaching Business: 4 Secrets for Authenticity and Success - Click To Read Article
People often ask me how I built my successful coaching business while working a full time job. In this article I will share four key secrets to building a successful business that is authentically yours.

Authentic Marketing: Invest in Yourself and Your Business by Taking Your Show on the Road - Click To Read Article
The safest and most lucrative investments you can make are in yourself and in your business. In this article, we will explore this concept and one of the most lucrative ways to implement it, by developing and serving an audience of buyers.

Authentic Marketing: How to Set Yourself Apart from Others - Click To Read Article
A common challenge for coaches, teachers, healers and other helping professionals is differentiating themselves from others in their fields. In this article, I will explain the ways to authentically set yourself apart from your competition.





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