Marketing Strategies: Do You Find It Easy or Difficult to "Toot Your Own Horn?"
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Free Download - Marketing Strategies: 7 Tips to Becoming a Money Magnet By Maya Bailey |
One of the biggest concerns I hear from my clients, almost on a daily basis, is "How can I market myself without being pushy?" or "How can I be assertive without being aggressive?" A client's story:
One of my clients, Shelley, came to the session bewildered. "I didn't know approaching people and giving out my cards was going to be so difficult. I'm afraid I'm imposing on people and they won't like me."
As we explored further she began to remember that whenever her mother was assertive, she was judged by her father and terrible arguments would ensue. To protect herself, she decided she would be safe by not asking for what she wanted. That worked beautifully in her previous job, she explained, because she was a waitress and all she had to do was act charming and serve people.
"I like serving people and I like putting them at ease. I just feel anxious about approaching people and trying to sell them on my service."
Reframe how you market yourself:
Shelley was making the mistake that a lot of entrepreneurs make which is to feel like they are sales people trying to manipulate a client into buying something. When I point out to my clients that it isn't their job to "sell", they start to wonder what to do. "Your job, "I explain, "is to approach a prospective client with the attitude of giving, not taking."
Ask yourself how you approach a prospective client? Do you get anxious, thinking "I have to make the sale" or do you approach with the attitude of "Wow, this person can really use my service, and I want to give them the gift of offering to help them." Whether you're a real estate agent helping others to buy and sell homes or whether you're a coach helping your clients to live their dreams, in either case, you are giving of yourself.
Shelley's story had a happy ending:
Once Shelley understood that her job is to give, not take, she started to give herself permission to be assertive. She released the old belief that it wasn't safe to be assertive and realized her safety now depends on her success and her success depends on being able to "toot her own horn." She concluded that session that there's nothing to be nervous about. All you need to do is realize that what you have to offer is valuable and being willing to communicate that in a consistent way.
Questions to ask yourself:
Am I convinced that what I offer is valuable?
Am I willing to communicate that on a consistent level?
What is my Unique selling point?
How can I be assertive without being aggressive? ( It depends on whether you see yourself giving or taking)
Marketing Strategies Do You Find It Easy or Difficult to Toot Your Own Horn - To learn more about this author, visit Maya Bailey's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Kalena JordanKalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka. - Visit Kalena Jordan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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