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Real Estate Marketing Strategies: How to Reframe "Asking for the business"

Guest post by: Maya Bailey

Article Overview: Do you have trouble keeping it professional and actually asking for the business? This article gives you some great tips on how to re-think how you approach this problem.

Real Estate Marketing Strategies: How to Reframe "Asking for the business"

A client told me the other day that she hates "asking for the business." In fact on a deeper look, she confided in me that she doesn't feel like she deserves to "ask for the business."

The more we talked, the more I realized that she was approaching the situation as a "taker" not as a "giver".

We discussed how every situation needs to be a "win/win". From that paradigm, you can reframe the whole notion of "asking for the business".

When you change your perception from asking to giving, you receive immediate benefits, such as:

• There's no such thing as "asking for the business", there is only offering your services.

• What you are looking for is a match, i.e. someone who needs your services

• There is no such thing as rejection; it's either someone you would work well with or not.

• You can enter every conversation, as the "giver" who has expertise to offer.

In addition, you can practice some Empowered Beliefs before getting on the phone, such as:

• I have a valuable service to offer and people are happy to hear from me. • I attract clients who are fun, ready, willing and able to do business.

• As I radiate a positive mindset, business comes to me easily and effortlessly.

In summary, always think of yourself as the giver, because you are the one with the expertise, you are the one with something to offer.

Approach every phone call, with the attitude that you want to be of service and you're willing to let people know what you do. Whether or not they accept your service, is not your concern.



Inform people of how you can help them and focus on the service you provide, not the money. You need never "sell" yourself, and you never need to "ask". All you need to do in every moment is just "do your best". Just do a good job of presenting who you are and what you are offering. Be yourself and be honest. People want to work with someone that they feel understands their needs. Listening and responding to those needs is what will bring in the business.

The client I was mentioning at the beginning? When she got the hang of it, picking up the phone became a breeze, and she's on her way to doubling your income.

Keep it easy, keep it light, and always go for a "win/win".

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Article Tags: clients, marketing strategies, prospecting, real estate marketing



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illegal signs - I've heard of this type of Marketing done a lot in the Real Estate Investment world. Typically the posters are put up on a Saturday evening in high traffic areas with the intention to get exposure from Saturday right through Monday morning when the city workers then take it down. I know there are fines involved but not sure how much. I also know typically the neighborhood gets into action and the RE investors typically get more calls from angry neighborhoods than actual leads to buy homes at a discount. It's a cost of doing business for them.
Re: No money Down real estate Webinar - I wish I could attend. I want to learn more about Real Estate investing although I have to have other priorities at the moment. Can you keep me updated about the next one though?
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