Real Estate Marketing Strategies: The Biggest Mistake Real Estate Agents Make And How You Can Avoid It
Real Estate Marketing Strategies: The Biggest Mistake Real Estate Agents Make And How You Can Avoid It
“The market is so slow and I don't even know where my next sale is coming from.”
How often have you heard someone say that when business is down and the economy is questionable? It seems logical, doesn't it, to tighten your purse strings?
“What! Are you suggesting that I should invest in my business now?”
Even though it seems logical to tighten up and constrict spending, it is actually based on a “scarcity” mindset. In a scarcity mindset you focus on lack in your business, and on lack in outer conditions and the market.
The result is a constriction in the flow of energy to your business. In fact, when you focus your thoughts on lack in your business, you have a problem even before you begin. Hence, THE BIG MISTAKE.
Are you constricting the flow of energy to your business? Here are some signs to watch out for:
1. What are your thoughts?
• I don't have enough clients
• My competitors are stealing business
• I can't succeed in today's market
Here's an example that contains a scarcity mindset:
“There are so many new agents entering the business there isn't enough business to go around. Maybe I should just get a real job.”
Have you ever had that thought?
2. What emotions do you experience?
• Fear
• Stress
• Struggle
• Anxiety
• Worry
Any of the thoughts above are likely to create the emotions of worry, fear and doubt. You find yourself dwelling in these negative feelings that will prevent you from attracting to your business and the very things you desire, such as more clients and more income. Your thoughts create your reality. Therefore, if you focus on what you don't want, like the lack of money, you'll get more of that.
3. ACTIONS
When you're stuck in a scarcity mindset, not only does it affect your thoughts and feelings, but also your actions. For example, “I was going to take the weekend off, but now I better not. Business is slow and I don't want to miss a call from a prospective client.”
Do you see how this is a scarcity mindset? What is the person missing out on? If you said “self-care and self maintenance”, then you are right. This is one of the actions that goes by the wayside when you're focusing on scarcity. You're simply afraid that you won't have enough so you ignore the importance of taking care of yourself.
So what is the big mistake?
The big mistake is that you are focusing your thoughts on outward circumstances, like the economy, to determine your mindset. If the economy is down you are down. Stephen Covey calls this the “reactive” mindset. You believe that you are acted upon, rather than being “proactive” and there is a constriction of energy to your business.
When you are proactive, you don't focus on what the economy or the market is doing, you are coming from an internal state of prosperity consciousness. You don't look to outer conditions to determine your state of mind, you determine your own state of mind by your thoughts, emotions and actions. In essence you create the mindset of being the deliberate creator of your life.
The solution:
If the mindset is the problem, then how do you switch to a more positive mindset?
1. Commit to building a “prosperity” mindset
A “prosperity” mindset is not something you are born with, it's not in your genes; it’s something that you develop through practice. Think of it as a muscle that you exercise. The more you exercise it, the stronger that muscle becomes.
It's the same with “prosperity” mindset. Successful people have one thing in common – they believe in their own success and their ability to attract money into their life. They look for opportunities and find them... everywhere. Why? Because they had an internal prosperity consciousness and they focused on that state of looking at external conditions.
2. Adopt the beliefs of success
It's easy to adopt a successful mindset - it's just a shift in focus from scarcity to prosperity. The way you make that shift is to have a set of beliefs that are congruent and prosperous thinking. For example, Walt Disney once said, “All of our dreams come true if we have the courage to pursue them.”
Here are the beliefs of successful people:
• Change is to be embraced because it represents more opportunity for growth and expansion.
• Determine what you want, and assume you'll get it. Don't worry about the ‘how’.
• There is an answer and solution to every challenge.
• Discomfort is part of charting the unknown.
• Obstacles will not stop them from attaining what they want.
• Money needs to flow in order to grow.
You'll notice that if you practice the beliefs above, you will experience positive emotions that expand the flow of energy to your business.
3. Be clear on what you want
How can the universe give you what you want unless you are clear about what you want? A challenge for you here is to break the “want” barrier. Accept the fact that it is not only appropriate and proper, but critical, for you to want anything, of any kind, to any degree.
The main thing is to be clear about what you want for your business. I hear too many people saying, “I want to be successful” without even knowing what success means to them. I suggest visualizing your ideal professional life in 12 months from today. See yourself doing work you love and noticing approximately how many hours a week you're working. Ask yourself what kind of people you want to be interacting with. Who are your ideal clients? Are they motivated, decisive and respectful of you and your service to them? What is your income in 12 months from today? How much are you making per year or per month?
4. Clear away any opposing beliefs
When you think about your ideal professional life, what beliefs do have that are opposing your vision? Here are some beliefs that I hear on a continual basis when people are honest with me about discussing their blocks to success:
“I like doing my work, I'm just not good at marketing.” (Remember, it's only a belief)
“I'm really not smart enough or energetic enough to achieve what I want.” (Remember, it's only a belief)
“The real estate market is so tough right now that I can't possibly make the income I was hoping for.” (Remember, it's only a belief)
5. Take inspired action not frantic action
What kind of action are you taking? Are you taking action because you're afraid? If you are, your action may be frantic action rather than inspired action.
What is inspired action? Inspired action comes from your intuition and listening to your gut instincts. You follow your heart, you follow your hunches; you don't wait for someone to hand you a formula because there is none.
You will know if you’re taking inspired action by the way you feel by the results you are getting. You’ll be feeling relaxed and confident and the results that you will be getting will be one or more of the following:
• Increased clientele
• Increased income
• Increased passion for your work
As a review, remember to avoid THE BIG MISTAKE by being conscious of what you focus on.
Don’t let the outer conditions determine your mindset. Keep a mindset of prosperity and practice the beliefs of successful people. Keep remembering to expand the flow of energy to your business, whatever the market is doing.
When times seem tough, it is especially important to stay away from a scarcity mindset. Instead, go within and look for the opportunities for new ways to market yourself from a prosperity mindset.
Real Estate Marketing Strategies The Biggest Mistake Real Estate Agents Make And How You Can Avoid It - To learn more about this author, visit Maya Bailey's Website.
Like this article? Share it with your friends
THE BIG MISTAKE:
“The market is so slow and I don't even know where my next sale is coming from.”
How often have you heard someone say that when business is down and the economy is questionable? It seems logical, doesn't it, to tighten your purse strings?
“What! Are you suggesting that I should invest in my business now?”
Even though it seems logical to tighten up and constrict spending, it is actually based on a “scarcity” mindset. In a scarcity mindset you focus on lack in your business, and on lack in outer conditions and the market.
The result is a constriction in the flow of energy to your business. In fact, when you focus your thoughts on lack in your business, you have a problem even before you begin. Hence, THE BIG MISTAKE.
Are you constricting the flow of energy to your business? Here are some signs to watch out for:
1. What are your thoughts?
• I don't have enough clients
• My competitors are stealing business
• I can't succeed in today's market
Here's an example that contains a scarcity mindset:
“There are so many new agents entering the business there isn't enough business to go around. Maybe I should just get a real job.”
Have you ever had that thought?
2. What emotions do you experience?
• Fear
• Stress
• Struggle
• Anxiety
• Worry
Any of the thoughts above are likely to create the emotions of worry, fear and doubt. You find yourself dwelling in these negative feelings that will prevent you from attracting to your business and the very things you desire, such as more clients and more income. Your thoughts create your reality. Therefore, if you focus on what you don't want, like the lack of money, you'll get more of that.
3. ACTIONS
When you're stuck in a scarcity mindset, not only does it affect your thoughts and feelings, but also your actions. For example, “I was going to take the weekend off, but now I better not. Business is slow and I don't want to miss a call from a prospective client.”
Do you see how this is a scarcity mindset? What is the person missing out on? If you said “self-care and self maintenance”, then you are right. This is one of the actions that goes by the wayside when you're focusing on scarcity. You're simply afraid that you won't have enough so you ignore the importance of taking care of yourself.
So what is the big mistake?
The big mistake is that you are focusing your thoughts on outward circumstances, like the economy, to determine your mindset. If the economy is down you are down. Stephen Covey calls this the “reactive” mindset. You believe that you are acted upon, rather than being “proactive” and there is a constriction of energy to your business.
When you are proactive, you don't focus on what the economy or the market is doing, you are coming from an internal state of prosperity consciousness. You don't look to outer conditions to determine your state of mind, you determine your own state of mind by your thoughts, emotions and actions. In essence you create the mindset of being the deliberate creator of your life.
The solution:
If the mindset is the problem, then how do you switch to a more positive mindset?
1. Commit to building a “prosperity” mindset
A “prosperity” mindset is not something you are born with, it's not in your genes; it’s something that you develop through practice. Think of it as a muscle that you exercise. The more you exercise it, the stronger that muscle becomes.
It's the same with “prosperity” mindset. Successful people have one thing in common – they believe in their own success and their ability to attract money into their life. They look for opportunities and find them... everywhere. Why? Because they had an internal prosperity consciousness and they focused on that state of looking at external conditions.
2. Adopt the beliefs of success
It's easy to adopt a successful mindset - it's just a shift in focus from scarcity to prosperity. The way you make that shift is to have a set of beliefs that are congruent and prosperous thinking. For example, Walt Disney once said, “All of our dreams come true if we have the courage to pursue them.”
Here are the beliefs of successful people:
• Change is to be embraced because it represents more opportunity for growth and expansion.
• Determine what you want, and assume you'll get it. Don't worry about the ‘how’.
• There is an answer and solution to every challenge.
• Discomfort is part of charting the unknown.
• Obstacles will not stop them from attaining what they want.
• Money needs to flow in order to grow.
You'll notice that if you practice the beliefs above, you will experience positive emotions that expand the flow of energy to your business.
3. Be clear on what you want
How can the universe give you what you want unless you are clear about what you want? A challenge for you here is to break the “want” barrier. Accept the fact that it is not only appropriate and proper, but critical, for you to want anything, of any kind, to any degree.
The main thing is to be clear about what you want for your business. I hear too many people saying, “I want to be successful” without even knowing what success means to them. I suggest visualizing your ideal professional life in 12 months from today. See yourself doing work you love and noticing approximately how many hours a week you're working. Ask yourself what kind of people you want to be interacting with. Who are your ideal clients? Are they motivated, decisive and respectful of you and your service to them? What is your income in 12 months from today? How much are you making per year or per month?
4. Clear away any opposing beliefs
When you think about your ideal professional life, what beliefs do have that are opposing your vision? Here are some beliefs that I hear on a continual basis when people are honest with me about discussing their blocks to success:
“I like doing my work, I'm just not good at marketing.” (Remember, it's only a belief)
“I'm really not smart enough or energetic enough to achieve what I want.” (Remember, it's only a belief)
“The real estate market is so tough right now that I can't possibly make the income I was hoping for.” (Remember, it's only a belief)
5. Take inspired action not frantic action
What kind of action are you taking? Are you taking action because you're afraid? If you are, your action may be frantic action rather than inspired action.
What is inspired action? Inspired action comes from your intuition and listening to your gut instincts. You follow your heart, you follow your hunches; you don't wait for someone to hand you a formula because there is none.
You will know if you’re taking inspired action by the way you feel by the results you are getting. You’ll be feeling relaxed and confident and the results that you will be getting will be one or more of the following:
• Increased clientele
• Increased income
• Increased passion for your work
As a review, remember to avoid THE BIG MISTAKE by being conscious of what you focus on.
Don’t let the outer conditions determine your mindset. Keep a mindset of prosperity and practice the beliefs of successful people. Keep remembering to expand the flow of energy to your business, whatever the market is doing.
When times seem tough, it is especially important to stay away from a scarcity mindset. Instead, go within and look for the opportunities for new ways to market yourself from a prosperity mindset.
Real Estate Marketing Strategies The Biggest Mistake Real Estate Agents Make And How You Can Avoid It - To learn more about this author, visit Maya Bailey's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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