Small Business Advertising - Direct Mail Candy Promo Gets Sweet Results
Small Business Advertising - Direct Mail Candy Promo Gets Sweet Results
This candy themed direct mail campaign was a fun promotion, and got far better results than expected for my client. This promotion had three parts and featured popular Jelly Belly brand candies (we used the original brand):
Small Business Advertising Direct Mail Candy Promo Gets Sweet Results - To learn more about this author, visit Jerre Blodgett's Website.
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If you've read my other direct mail advertising articles, you'll note that I like sending direct mail on a frequent basis to the same list of prospects. The better the prospects (matching demographics with your "ideal client" criteria), the better the results. When I built my printing company using direct mail, I found that many new customers had saved a number of my direct mail pieces before they ever called.
This candy themed direct mail campaign was a fun promotion, and got far better results than expected for my client. This promotion had three parts and featured popular Jelly Belly brand candies (we used the original brand):
We did three separate mailings to the client's 30 top prospects. Each mailing included a jar of Jelly Belly candies with an attached small brochure that contained a recipe for "a sweet solution to their needs" - our product message.
Did you know that if you mixed a Chocolate Pudding, Cappuccino and a Peanut Butter Jelly Belly you get a Mud Pie? Or, if you mixed Very Cherry with Chocolate Pudding you'd get a Chocolate Covered Cherry? By mixing Chocolate Pudding, Crushed Pineapple, Top Banana, Strawberry Jam, Very Cherry and French Vanilla you'll get a Banana Split. You can go to the Jelly Belly website to find more fascinating combinations, and this is not an ad for their products! But you get the idea.
Each promotional mailing carried a message tying the product to the concept of here's a recipe for "A Sweet Solution To Your Needs!"
This campaign received tremendous response from the target market. My client had a goal of 20 first time appointments and they got 30. They targeted 15 demos and they got 25. They targeted sales to three of the prospects and got 18. This promotion was a huge success. Cost? About $200 per prospect. Adding my fees for masterminding the promotion, under $5,000 to win over $5 Million in new business.
For more ideas on how to use direct mail promotions to build your business, see my other articles here.
Small Business Advertising Direct Mail Candy Promo Gets Sweet Results - To learn more about this author, visit Jerre Blodgett's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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