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Are You Self-Employed or Self In-Debt?

Written by: Lindel James

Article Overview: Are your best customers Visa, Discover and American Express? I get very excited about teaching Authentic Marketing and here is what I know for sure. Become your very best at authentically marketing yourself. Put your emphasis on being authentic, run your business as a business.

Are You Self-Employed or Self In-Debt?



Are your best customers Visa, Discover and American Express?

I heard recently heard from a former leader in the Direct Marketing business these very words. She’s fine now and made this comment with a chuckle. I got to thinking about it this morning and thought this topic deserves some discussion along with a serious warning – DO NOT LET THIS HAPPEN TO YOU!!!

I get very excited about teaching Authentic Marketing and here is what I know for sure. You have to have a plan; a niche and a target market. You need to run your business as a business and that means tracking all of your expenditures. Yes, everything, regardless how small it is. This can be a very simple process. A good friend of mine who is also self employed, taught me to carry a small sheet of paper in my wallet to record everything: she now uses excel on her phone…How easy that is!

Become your very best at authentically marketing yourself. Think about who you are meant to serve.

Who do you love to be around? What are their occupations? Where do they live and work? What excites you about being around these people? Think about your very favorite clients and consultants. You know the ones who really bring out your best and fill you with positive energy. Working with them feels effortless and is incredibly rewarding. Describe each of them as thoroughly as you can and pay particular attention to common threads they share. What positive characteristics do you attract? What similar problems do they seem to have that you help them solve? (Your client problems may be different from your consultant problems.)

In doing this you create a picture of your ideal client. The next step is to be where they are. Learn your “elevator” speech, (what problems do you solve and what solutions/results do you offer).Write, study and learn your compelling story. Be able to recite your defining moment, what created a major change in your life

Put your emphasis on being authentic, run your business as a business. You are in business to provide solutions to other people, not to sink yourself into the deep dark bottomless pit of debt! It’s a business run it as one that you can succeed and celebrate with pride and integrity. Besides, all your business buddies really do know how you run your business, your not kidding anyone! Build it big! Build it right!

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