Nine Ways to Guarantee Business Failure
Nine Ways to Guarantee Business Failure
Nine Ways to Guarantee Business Failure - To learn more about this author, visit Michelle Pippin's Website.
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"The irony of commitment is that it's deeply liberating - in work, in play, in love. The act [of commitment] frees you from the tyranny of your internal critic, from the FEAR that likes to dress itself up and parade around as rational hesitation. To commit is to remove your head as a barrier to your life." - Anne Morris
I found this quote on the back of my husband's Starbucks cup, and loved it so much I immediately searched out the author, who is now a friend of mine on FaceBook. Anyway, the FIRST way to GUARANTEE Failure is to REFUSE to commit to success. Dr. Gene Landrum, the genius behind the Chuck E. Cheese empire, reminds us that "Much data shows that no entrepreneur ever really makes it until they quit their day job." Well said. The other eight ways for an entrepreneur to GUARANTEE their own failure are below:
- ASSume the whole world is your market.
- ASSume your clients (or potential clients) "owe" you something - They don't. They don't owe you their time, their return call, their referrals, etc. EARN all of this... every time!
- ASSume your clients / customers want to hear all about YOU. Trust me, they don't. All sales are made in THEIR world, not yours. So expose enough to make yourself credible and relative... and then focus on THEM.
- Don't take action! The law of attraction is dramatically assisted by the law of ACTION. So, to quote my Dad, "Do something. Even it's wrong."
- Ignore your existing and EXITING clients. Learn from them. Listen to them. Focus more on your existing and exiting clients, and you will have more NEW clients as well. I promise.
- Be a lone ranger. For entrepreneurs, one is absolutely the worst number of them all.
- Act like time is free. Time is our most valuable resource. So, how can we monetize that statement as entrepreneurs? Figure out what activities produce the most income for us, and do MORE of that!
- Compete on price. Those who live by price will also die by price. Compete on value instead.
Nine Ways to Guarantee Business Failure - To learn more about this author, visit Michelle Pippin's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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