Two Minute Truth: HOW to AVOID DEATH in a TOUGH ECONOMY
Two Minute Truth: HOW to AVOID DEATH in a TOUGH ECONOMY
and from our parents) which animals we should HIT if they ran in front of us
and which we should try (for our own safety) to avoid hitting.
For example, if a squirrel (or cat or small dog or muskrat or raccoon)
ran across the road, don't risk your life trying to avoid the animal...
risking running off the road or driving head on into another car. Their advice?
Just run over it.
But, if it was a large deer or horse or cow in the road, we should try to
avoid the collision. Because the collision with the animal could cause enough
damage to harm us.
What always shocked me was how these animals wouldn't move. They would
see you coming and FREEZE.
Right now, the truth is that many businesses are
paralyzed by the same fear that gripped these animals. Instead of using the
economic threat to motivate them to create FAST, SERIOUS improvements..
(making it okay to be afraid) they are pulling back, becoming defensive, and
trying to maintain rather than move forward. BIG MISTAKE..
Because if I learned anything growing up in the country it was this:
STANDING STILL WILL GET YOU KILLED.
Two Minute Truth HOW to AVOID DEATH in a TOUGH ECONOMY - To learn more about this author, visit Michelle Pippin's Website.
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I grew up in a very rural area of Virginia... where we learned (in drivers education
and from our parents) which animals we should HIT if they ran in front of us
and which we should try (for our own safety) to avoid hitting.
For example, if a squirrel (or cat or small dog or muskrat or raccoon)
ran across the road, don't risk your life trying to avoid the animal...
risking running off the road or driving head on into another car. Their advice?
Just run over it.
But, if it was a large deer or horse or cow in the road, we should try to
avoid the collision. Because the collision with the animal could cause enough
damage to harm us.
What always shocked me was how these animals wouldn't move. They would
see you coming and FREEZE.
Right now, the truth is that many businesses are
paralyzed by the same fear that gripped these animals. Instead of using the
economic threat to motivate them to create FAST, SERIOUS improvements..
(making it okay to be afraid) they are pulling back, becoming defensive, and
trying to maintain rather than move forward. BIG MISTAKE..
Because if I learned anything growing up in the country it was this:
STANDING STILL WILL GET YOU KILLED.
Two Minute Truth HOW to AVOID DEATH in a TOUGH ECONOMY - To learn more about this author, visit Michelle Pippin's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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