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What will YOU do Differently to Succeed?
| Guest post by: Michelle Pippin |
Article Overview: Why the key to your success is found in what YOU are willing to do differently!
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Free Download - Making Small Business Advertising actually WORK! By Michelle Pippin |
What will YOU do Differently to Succeed?
I’ll never forget kissing my husband and son goodbye as they embarked on the last day of their firstdeer hunting season. When they were walking out the door, I said to my son, “I really hope you and Daddy get a deer today, fella.” He just shrugged his 4 1/2 year old shoulders and said very matter-of-factly, “We won’t.” When I asked him why not, he just said, “Me and Daddy never see nothin’”, grabbed his BB gun and walked out the front door, ready for another hunt.
Well, it turns out that he was right. They didn’t see anything – AGAIN. Although their hunting season was less than successful, it certainly wasn’t due to a lack of research or training on my husband’s part. This was his first season ever hunting and he read every book on the subject, took a hunter safety course, and (much to my dismay) found a cable TV station that airs hunting and fishing shows around the clock.
Much to my surprise, during one of these “Whitetail Deer Diaries” episodes, something really spoke to me. The commentator drew the conclusion that deer were “lazy” animals because they always take the same well-worn path to and from their bedding and feeding areas. Of course, it is these paths that allow hunters to determine where to set up a stand and lead to a more successful hunt.
The commentator also noted that it is no surprise that the “big bucks” (the mature male deer that have survived season after season) make their own paths and do not use the well-worn paths of the others. Hmmm…
How often are we like the deer, taking the path most traveled?Ironically, we take this path in search of safety and security, overlooking the fulfillment and security we would find carving the path that God has created uniquely for us.Ipassionately believe that wecould ALLbe more successful in ourbusiness by carving our own paths rather than following the same well-worn, tired, and boring paths of others.
Well, it turns out that he was right. They didn’t see anything – AGAIN. Although their hunting season was less than successful, it certainly wasn’t due to a lack of research or training on my husband’s part. This was his first season ever hunting and he read every book on the subject, took a hunter safety course, and (much to my dismay) found a cable TV station that airs hunting and fishing shows around the clock.
Much to my surprise, during one of these “Whitetail Deer Diaries” episodes, something really spoke to me. The commentator drew the conclusion that deer were “lazy” animals because they always take the same well-worn path to and from their bedding and feeding areas. Of course, it is these paths that allow hunters to determine where to set up a stand and lead to a more successful hunt.
The commentator also noted that it is no surprise that the “big bucks” (the mature male deer that have survived season after season) make their own paths and do not use the well-worn paths of the others. Hmmm…
How often are we like the deer, taking the path most traveled?Ironically, we take this path in search of safety and security, overlooking the fulfillment and security we would find carving the path that God has created uniquely for us.Ipassionately believe that wecould ALLbe more successful in ourbusiness by carving our own paths rather than following the same well-worn, tired, and boring paths of others.
As we embark on the summer season, I want to leave you with two of my favorite quotes…Please take the time to consider these words – not just for your business, but for your life.
It is easy in the worldto live after the world’s opinion and it is easy in solitude to live after your own… but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude.” – Ralph Waldo Emerson
“If you want toachieve success in any endeavor, and have not an example to follow, look at what everyone else is doing and do the opposite. Because the majority is always wrong.” – Earl Nightingale
Here are the facts. 4 out of every 5 small businesses fail.What will YOU do differently?Different from others? Different from what you’ve done in the past?
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Article Tags: b michelle pippin, marketing success, monetize your message, small business marketing
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About the Author: Michelle Pippin RSS for Michelle's articles - Visit Michelle's website Click here to visit Michelle's website   Two Minute Truth Are you MOTIVATED to succeed Business Survival Tips from WILD THINGS Monetize Your Message HOW to profit WILDLY in the new world of Speaking Part TWO Making Small Business Advertising actually WORK Monetize Your Message HOW to profit WILDLY in the new world of Speaking Part ONE |
Related Forum Posts
Re: Books for Business Owners
- Hi DougSchadle,
Thanks for sharing your favorite business book with us!
A good book I'm reading now is "Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed" by Brian Tracy as it was a birthday gift from a friend. Tracy's book is helpful in identifying what's important in your life and then setting an action plan to achieve it.
Pitch Like A Girl: How a Woman Can Be Herself and Still Succ
- Pitch Like A Girl: How a Woman Can Be Herself and Still Succeed
Ronna Lichtenberg
2005
From the inside cover:
"As a woman, you probably feel uncomfortable when it comes to promoting yourself and asking for what you want."
WHAT IN THE HECK IS THIS, I asked myself when I read that. Women are the fastest growing business owners in the US and Canada, there are t housands of women executives and CEOs - though not as many as might be expected, admittedly, yet the book opens with this surely out of date stereotype.
However, as she continued to give examples of women who had high paying jobs but were routinely not paid as much as men because it hadn't occurred to them to ask for raises, etc., I decided it was probably true for a majority of businesswomen...
Anyway, more of the info from the jacket:
"Other books have told you how to get what you want by being more like a guy. Pitch Like A Girl tells you why its an advantage to be who you are and how to do better by bringing more of yourself to work."
The TOC:
1. Pink and Blue
2. The Quck-dry Chapter
3. What's In your head that's not in his
4. The Me, Inc Mindset
5. Visioning: Discover What You Really Want
6. Identifying Prospects
7. Pre-pitch homework and heartwork
8. Crafting the pitch
9. Pricing the pitch
10. Packaging the pitch
11. Delivering the pitch
12. Closing
Conclusion
A Word to the guys
The Empathy Quotient
The Systemizing Quotient
Bibliography
And on a side note - non-fiction books without indexes - of which this is one, annoy me.
Why women don't charge more
- I just read a chapter in Pitch Like A Girl: How a Woman Can Be Herself and Still Succeed, by Ronna Lichtenberg that deals with this.
THe chapter is called Pricing the Pitch.
"In a WAll Street Journal article about what might be holding women back from corporate success, Terry Dal, a former vice president at Wells Fargo bank, said, "Good girls don't advertise; only prostitutes advertise. We feel dirty promoting ourselves."
The author's advice:
The first step in getting the money you desserve is to understand the market rate for your offering. Not what you think you need, not what they're willing to pay, but the going rate for similar goods and services offered in your area by someone with your skills and experience.
Then, seek expert advice. "Men routinely consult lawyers, financial advisers, exxecutive recruiters and any other paid counselors to help them assess what constitutes a fair fee."
Your research into going rates should not lead you to a single price for your pitch but rather a range of prices - both a market range and a personal range, which should overlap but won't necessarily be identical.
In pricing, one size does not fit all.
The final step in determining your price is to consider what you think you'd be paid for the same job if you were a man.
The author also discusses why women usually discount their prices (must'n't appear too over-confident), the difference between discounting and "giving a discount", and other issues.
I'd advise every woman wondering about what to charge to read at least this chapter of the book.
Napoleon on Project Management
- Why do I include this in a list of books aimed at female entrepreneurs? Well...in the expectation that there are as many female history buffs as male ones, and in the belief that anyone interested in history will find this book fascinating, while those interested in project management will learn a thing or two.
I think this was the first "gimmick" book - an author using a historical figure (usually a male, military figure, it must be admitted) to talk about modern day business management. I refuse to read any of the kind that advocates - even obliquely - the techniques of the Sopranos or the Mossad - but these military ones are pretty fun.
Anyway:
Only in the understanding of history, Napoleon might say, do we gain an understanding of strategy in the present. In the same spirit, Napoleon on Project Management offers the recipe for successfully managing your commitments using the strategies, tactics and priorities that propelled Napoleon himself to victory. [The book doesn't gloss over how Napolean eventually fell in defeat, of course, and there's lessons to be learned there as well.
TOC
Foreword by Douglas James Allan (Napoleanic Society of America)
1. The Rise to Power
-The Skills to Succeed
-A Compelling Vision
-Diplomacy and Networking
-Lessons from the Great Campaigns
2. Napoleon's 6 Winning Principles
-Introduction
-Exactitude
-Speed
-Flexibility
-Simplicity
-Character
-Moral Force
3. The Downfall
-What Went Wrong
-Lessons from the Russian Invasion and Waterloo
-The Four Critical Warning Signs
-Napoleon's Legacy
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