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Bruce Razban Articles

Written by: Bruce Razban

Abject Executive Poverty - Click To Read Article
If you, as an executive are not happy, then you might want to read my story of round trip rags to riches. I, as an executive, was not happy either with all that "stuff" that money could buy. There was an emptiness that expensive suits, business class travel, and four or five star hotels could not fill. Yet, as an aftermath of Global Financial Crisis that cost my tiny company $180,000, I realized what real happiness was all about.

US Postal Service, “Do Not Return to Sender” it! - Click To Read Article
This article is a salute to visionary ultra entrepreneurs such as Sir Richard Branson of Virgin Group, Fredrick Smith of FedEx, and Bill Hewlett and David Packard founders of HP Corporation. It is also dedicated to the hard working 727,000 employees and Management of US Post Office who have made formidable progress. Hope, still remains that a revolutionary entrepreneurship solution will prevent lay off of these employees.

Toyota Brakes and Toyota White Gloves - Click To Read Article
Toyota, known as the king of quality must take immediate executive action regarding the reported brake problem!

What will be the Future of Work? - Click To Read Article
In view of the Global Financial Crisis (GFC), Time Magazine and others predict that future of our work life will be substantially different! I agree that it will be different, but since I have lived this new life for fifteen years, let me tell you that it is not bad. However, we will need to become one person incorporations that have a proven, certifiable, virally marketable set of skills. All brand development, marketing and sales will need to be done by ourselves and at our own expense.

Ice Water Test of Starbucks Strategy, Implementation, and Tactical - Click To Read Article
A simple test sometimes verifies and validates what thousands of pages of strategy documents cannot. A simple request at a Starbucks, and the response in superior service, convinced me of the strategy excellence at Starbucks.

Razban Golden Rule 1: The 10% that Changes 90% in Empowering Managers - Click To Read Article
The 10% can over come 90% concept is desribed here as a trusted way of empowering managers to succeed.

Razban Golden Rule 2: Steady Giant and/or Baby Steps in Executive Coaching - Click To Read Article
Breaking Executive Coaching goals to step by step well define process can guarantee success and reduce frustration and aggravation.

Razban Golden Rule 3: Executive Coach's Game Plan - Click To Read Article
An Executive Coach, just like a Football or Basketball Coach, must create a Game Plan that consists of synchronized Strategic and day-to-day plans for the operation of the company. These two plans must roll into company business plan that includes market share and ROI. All three must be considered living documents and subject to change control.

Is Capitalism, as Seen by Enterpreneuers now, Good or Bad? - Click To Read Article
Capitalism is good, and bad! It is bad, because it is in bad need of ammendments in view of the serious financial problems in US and the world for that matter. Do not get me wrong, Capitalism, is still better than other isms. It is good because it is based on free market concept and it is especially potent when it is based in a free democratic society like US. However, there has been a mega revolution. This revolution is the the advent of the Internet that has given extreme power to human capital (as opposed to the potential "things" Capital of the traditional thinking). Internet, with its information available instantly and everwhere has been a game changing effect.

Do You Think CEOs Flying Blind in their Executive Jets? - Click To Read Article
The Global Financial Crisis is proof positive regarding the unlimited power and potential that our business executives have. This is an immense power and potential for doing good, or bad!

Ageism Rageism! - Click To Read Article
As an entrepreneuer, and an established Senior Managment and Technology Consultant, and agaist my own advice, I tried to test the waters once more and find a job. I was quickly and bitterly reminded of the dire consequences of working for others!





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