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Bruce Razban Articles



Proposing Corporate Ethics Standards (CES) Similar to International Standardization Organization (ISO) 9000!

The unfortunate so called “Business Ethics” being referred to as an oxy-moron has discouraged many management experts. However, using the same concepts that made ISO 9000 an accepted world-wide standard, Ethics in Management can follow the same example.

Sunset of Classical Organization Development (OD) and Organization Behavior (OB) and Sunrise of Positive Organization Sponsorship (POS)

As early as 1940s and until recent times, many organization experts and scientists followed a highly systematic, checklist like knowledge and process known as OD and OB. The Global Financial Crisis (GFS) which resulted in almost collapse of the banking systems in the USA as well as Europe has mandated that new management technology is desperately needed. Faltering of once “Too Big to Fall” Corporate concepts and astronomic misery index combined with record unemployment are some major justifications that POS alone, or in some combination with OD/OB will be by far more powerful remedy.

The 86 Million Invisible Unemployed Americans

Who are these Invisible Unemployed? Why the unemployment statistics does not count them? More sadly why desperation among the invisible unemployed causes them to take their lives? Explanation for these are provided in this article.

Abject Executive Poverty

If you, as an executive are not happy, then you might want to read my story of round trip rags to riches. I, as an executive, was not happy either with all that "stuff" that money could buy. There was an emptiness that expensive suits, business class travel, and four or five star hotels could not fill. Yet, as an aftermath of Global Financial Crisis that cost my tiny company $180,000, I realized what real happiness was all about.

Toyota Brakes and Toyota White Gloves

Toyota, known as the king of quality must take immediate executive action regarding the reported brake problem!

Ice Water Test of Starbucks Strategy, Implementation, and Tactical

A simple test sometimes verifies and validates what thousands of pages of strategy documents cannot. A simple request at a Starbucks, and the response in superior service, convinced me of the strategy excellence at Starbucks.

What will be the Future of Work?

In view of the Global Financial Crisis (GFC), Time Magazine and others predict that future of our work life will be substantially different! I agree that it will be different, but since I have lived this new life for fifteen years, let me tell you that it is not bad. However, we will need to become one person incorporations that have a proven, certifiable, virally marketable set of skills. All brand development, marketing and sales will need to be done by ourselves and at our own expense.

Razban Golden Rule 3: Executive Coach's Game Plan

An Executive Coach, just like a Football or Basketball Coach, must create a Game Plan that consists of synchronized Strategic and day-to-day plans for the operation of the company. These two plans must roll into company business plan that includes market share and ROI. All three must be considered living documents and subject to change control.

Do You Think CEOs Flying Blind in their Executive Jets?

The Global Financial Crisis is proof positive regarding the unlimited power and potential that our business executives have. This is an immense power and potential for doing good, or bad!

Razban Golden Rule 2: Steady Giant and/or Baby Steps in Executive Coaching

Breaking Executive Coaching goals to step by step well define process can guarantee success and reduce frustration and aggravation.

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About the Author: Bruce Razban

RSS for Bruce's articles - Visit Bruce's website

Hello, I am a Senior Management and Technology Consultant with 32 years of experience in Silicon Valley, CA. My book, "Layoffs & Hope", which is available in Amazon.com, is an uplifting and inspiring book to help those who have lost their jobs, or those who are stressed about losing it. This adds up to almost 100% of us.

My book was at times #4 Most Popular Download!

http://www.amazon.com/Layoffs-Hope-Advice-Inspiration-Better/dp/1439227403/ref=sr_1_1?ie=UTF8&s=books&qid=1279084137&sr=1-1


Click here to visit Bruce's website.
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More from Bruce Razban
Razban Golden Rule 2 Steady Giant andor Baby Steps in Executive Coaching
Razban Golden Rule 3 Executive Coachs Game Plan
Is Capitalism as Seen by Enterpreneuers now Good or Bad
Toyota Brakes and Toyota White Gloves
Razban Golden Rule 1 The 10 that Changes 90 in Empowering Managers


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