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Coaches are Process or Life Experts?

Coaches are Process or Life Experts?

Just the other day, Peter, a coaching client came for his first coaching session.  "What do you want to work on?" I asked him.  Instantly and expecting the obvious,  his reply was "Tell me what to do with my life".  I told him,  "That's not my job. It's your life."

Shocked, he said, "Am I seeing the wrong person?  I thought you have the experience and with all the training, surely you can give me your professional opinion?"

I candidly told him, "The only life I am kind of an expert on is my own life.  I can listen.  I can ask question.  But I cannot tell you what to do!  You are the expert of your life."

Not only coaches, but clients of many other helping professionals such as doctors, lawyers, financial planners, counselors, etc think they (the client) are the experts of their lives.  I began to think very much on this fact when my doctor during a recent medical check-up told me that I know my body better than anyone else, including him!

Let's get some terminologies right.  An expert is someone who possesses special skills or knowledge.  People who seek their help are called seekers.  So, when we are sick, we want a doctor to use his expertise to "cure" us.  When we face a moral dilemma or life crisis, we seek a spiritual leader to tell us what we should do.  When we experience an emotional crisis, we seek the help of psychotherapist or psychologist to tell us what's wrong and how to fix it.  So for years, this expert-seeker model controls our whole life, dividing our world into the "haves" and "have nots", meaning, those who have the expertise and those who lack it.

This can be a fallacy especially in coaching where clients expect ready answers from coaches.  The truth is we never provide straight answers to their issues.  I always tell and remind them that they will always remain the experts to solve their issues or reach their goals.   We coaches, however, are the process experts, possessing the ability to help clear a pathway in the minds of people to find the hidden solution which already exists.  Coaches use a structured process, driven by curiosity, inquiry and exploration to help clients gain self awareness in making their self discovery.

That is why coaches can work with any client.  They do not need to possess specific "technical" knowledge to help them.  In my case, my education and training experiences are predominantly in tourism.  Few of my clients are from this industry.  Most of them are from other industries such as oil & gas, banking, IT, forestry, food products, health etc.

In one of my coaching assignments to help a local company envision a new and dynamic future, I realized that the senior management team was the expert and not me! They had the expertise in almost every aspect of their company - corporate history, the business itself, the business environment and their competitors.  I simply brought a process that supported them in assessing their expertise and used it to help them craft the future they want.

In coaching, it is clear that two types of experts are brought together.  The coach brings their coach training as well as a rich array of work and life experiences. The client is the expert in what they want out of their personal or professional life. They also bring an array of other areas of expertise - their training, life experiences and reflections.

It is an equal partnership model in coaching in that both the coach and coachee have shared responsibility for the success of the coaching relationship. But who has the slightly bigger responsibility?  In the final analysis, it is the client who is ultimately responsible for the success.





Coaches are Process or Life Experts - To learn more about this author, visit Michael Heah's Website.

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

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Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

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With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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Michael Heah
(Visit Michael's Website) Dr Michael Heah is the founder and CEO of Corporate Coach Academy and Corporate Coach in Malaysia. He is also an Adjunct Professor for University Utara, Malaysia. He is the first Malaysian to become an International Coach Federation (ICF) Credentialed Professional Certified Coach. He is also a Licensed Coach-Trainer from the International Coach Academy, another world renowned coaching institution. Academically, he is qualified with a Doctorate and Masters in Hospitality & Tourism and a Postgraduate Diploma in Organizational Psychology, from various universities in UK. He founded the ICF Malaysia Chapter to grow a coach community. He is the author of a unique case-study coaching book, Dialogue with a Coach and a regular writer of a corporate coach column in a leading newspaper. He is also a mentor coach for a number of local universities in the field of coaching and tourism education. Michael is also well known outside Malaysia, notably Europe, North America, Canada and Australia. He has consulted for agencies/bodies eg Asia Pacific Economic Cooperation, European Union, PATA, World Tourism Council, Vietnam Tourism Ministry etc.

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