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Putting Life in Vision Statement

Written by: Michael Heah

Article Overview: How can a powerful and meaningful vision statement help a business owner or an organization?

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Putting Life in Vision Statement



Question to the Coach...


"We do not have a vision statement and do not believe in having one. I've seen it being hung meaninglessly on the walls of many organizations. What is it supposed to do? Isn't it a stale effort, or is it done as a matter of routine because others are doing it? What is the coaching perspective on this issue?"

The Coach's reflection...

There is some truth about meaningless vision statements being formulated by organizations during meetings, which will never be put into practice or revisited. I guess that goes the same with everything in life, when passion and interest wither away.

But when a company's vision statement is well- framed to represent the voice, aspiration and values of the people within the organization, it has powerful effects.

More so when this is a key platform to communicate to all as it guides their actions and paves a common pathway for all to follow.

You can make it come alive for you.

Isn't this meaningful and powerful for you?





Powerful Questions:

Related Articles
  How a Vision Statement Can Influence Your Business Success
  How to Create a Compelling Vision for your Business
  How to Write Your Compelling Vision Statement
  Communicate your vision
  Business Vision Statement - 2 Steps

Home > Business-Coach > Michael Heah > Putting Life in Vision Statement
Article Tags: business owner, coach, coaching, meaningful vision, vision statement

About the Author: Michael Heah
RSS for Michael's articles - Visit Michael's website

Dr Michael Heah is the founder and CEO of Corporate Coach Academy and Corporate Coach in Malaysia. He is also an Adjunct Professor for University Utara, Malaysia. He is the first Malaysian to become an International Coach Federation (ICF) Credentialed Professional Certified Coach. He is also a Licensed Coach-Trainer from the International Coach Academy, another world renowned coaching institution. Academically, he is qualified with a Doctorate and Masters in Hospitality & Tourism and a Postgraduate Diploma in Organizational Psychology, from various universities in UK. He founded the ICF Malaysia Chapter to grow a coach community and the Malaysian Association of Certified Coaches (MACC). He is the author of a unique case-study coaching book, Dialogue with a Coach and a regular writer of a corporate coach column in a leading newspaper. He is also a mentor coach for a number of local universities in the field of coaching and tourism education. Michael is also well known outside Malaysia, notably Europe, North America, Canada and Australia. He has consulted for agencies/bodies eg Asia Pacific Economic Cooperation, European Union, PATA, World Tourism Council, Vietnam Tourism Ministry etc.  Contact: +603 62054488

Click here to visit Michael's website
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