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Referrals for Business Sustainability

Referrals for Business Sustainability

    
       One of my clients has this to say of his business, "I have been in the training and consulting business for the last 8 years and it is not doing well. We are earning just enough to pay salaries and overheads. I have been watching my "next door neighbour"  who is my competitor for years. They seem to be doing much better than me. 

       Embarrassingly, we put in more effort and money in promoting our business , but they are getting better results. Our resources are draining and if this should continue, we may have to close down. What should we do?"

      My response to him would be as follows :

      "A strategic question you can ask yourself is,  "How many referrals do you get for your business?"   Referrals are your report cards; they tell you how well you are at building the business and business relationships with your customers.  Indeed, it is tough to search for new customers all the time.        The fact that your competitor is doing well without much promotion and advertisements tells a lot on how they strategically prioritize on "referrals" as a key business strategy.  The key to earning referrals is gaining the customer's trust so that they do not risk themselves when recommending others to you. Ensure that your training and consulting services are exemplary and deliver the highest value. Work on this well and reap the payoffs.

        More questions you can ask yourself:   

  • How good do customers say about your programs?
  • What exceptional efforts do you make to ensure that you deliver the highest value?
  • What referral system do you have to make your customers an "accomplice" for your business?
  • What will you do now? "





Referrals for Business Sustainability - To learn more about this author, visit Michael Heah's Website.

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David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

Anne Barr
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Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

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With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Cheryl Matthynssens

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- Visit Cheryl Matthynssens's Website


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Michael Heah
(Visit Michael's Website) Dr Michael Heah is the founder and CEO of Corporate Coach Academy and Corporate Coach in Malaysia. He is also an Adjunct Professor for University Utara, Malaysia. He is the first Malaysian to become an International Coach Federation (ICF) Credentialed Professional Certified Coach. He is also a Licensed Coach-Trainer from the International Coach Academy, another world renowned coaching institution. Academically, he is qualified with a Doctorate and Masters in Hospitality & Tourism and a Postgraduate Diploma in Organizational Psychology, from various universities in UK. He founded the ICF Malaysia Chapter to grow a coach community. He is the author of a unique case-study coaching book, Dialogue with a Coach and a regular writer of a corporate coach column in a leading newspaper. He is also a mentor coach for a number of local universities in the field of coaching and tourism education. Michael is also well known outside Malaysia, notably Europe, North America, Canada and Australia. He has consulted for agencies/bodies eg Asia Pacific Economic Cooperation, European Union, PATA, World Tourism Council, Vietnam Tourism Ministry etc.

Michael Heah is a Platinum author on EvanCarmichael.com
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