The Second Most Important Success Secret
If you’re lucky, as I am, you have and will be blessed in your lifetime with encounters of special people that will share the kind of knowledge with you that can many times change your life. These people might be friends; associates; someone you meet on an airplane or at a meeting and sometimes total strangers. Some of my greatest life lessons and most powerful business lessons have come from these “mentors” that I was lucky enough to meet on my life journey.
In my business coaching practice I see, hear and deal with all kinds of business situations. In this challenging economy, I have seen many businesses that are struggling. Some make it, some won’t and many don’t. Most of the business owners that I work with are people with education and solid life experiences yet in too many cases the troubles that they and their businesses are facing are caused by single issue, and that issue is the SECOND MOST IMPORTANT SUCCESS SECRET!
I met one of my important “Street Mentors” in the late 1970’s. He had a PhD yet had the ability to teach in ways that anyone could understand. It was a homespun mix of practicality and grizzled experience that quietly and profoundly said, “you better listen to me because I might know what I’m talking about!”
After all these years, I still think of his one phrase that I still repeat to my clients; customers and seminar and workshop attendees and is The Second Most Important Success Secret. He would say, “I don’t believe in the old line that says KNOWLEDGE IS POWER! It’s simply not true. Here’s the way it should be stated, KNOWLEDGE IS NOT POWER…..APPLICATION OF KNOWLEDGE IS POWER!” He would go on to say that, “I’ve seen many educated derelicts! Knowledge is nothing unless you put it to use!”
Henry Ford, Founder of Ford Motor Company once said, “You can’t build a reputation on what you’re going to do!” In today’s marketplace, talk is cheap. You’ve got to go to work. You must apply the knowledge that you have and apply it with a plan. You’ve got to apply the GOYA principle. It’s a simple and very scientific principle. GOYA means Get- Off –Your- Ass! Go to work and apply the knowledge; experience and passion to creating a business that thrives in any economy. And if you don’t know how to do it remember this truth! The footprints of success are already laid! Find the people in your industry that are the leaders; that are successful and making things happen. Study what they do; study how they work; study how they do all aspects of their business……then COPY IT!
Industrialist, Andrew Carnegie once said, “As I grow older, I pay less attention to what men say. I just watch what they do!” GOYA and get to work and understand that someone is watching you all the time; Employees, investors, bankers, suppliers, competitors, they’re all watching to see how bad you want success and how smart you are about getting success. Employees will follow the leader, good or bad. Investors, bankers, suppliers, will decide if they want to partner with you and competitors will either disregard you or understand that they will need to pick up their game to compete.
Coach Dan
The Second Most Important Success Secret - To learn more about this author, visit Danny Creed's Website.
Like this article? Share it with your friends
![]() | |
| |
No article feedback found. |
| |
Leave Your Feedback |
|
| |
| |||
Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
![]() | |
![]()
| |
![]() | |
|
| |
![]() | |
|
| |
![]() | |||||||
|
![]() | ||
|
| ||
![]() |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
![]() |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
![]() |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
![]() |
|
|
![]() | ||
|
Top 50 Marketing Blogs
Top Marketing Blogs of 2010 | ||
|
Top 50 Productivity Blogs
Top Blogs To Watch In 2009 | ||
![]() | ||
![]() | ||||
| ||||
| ||||
| ||||
|
|
|
|
|
|||
|
|
|
|
|
| ||||||||||
|
| ||||||||||








Subscribe to Danny's articles











