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Is Continuous Improvement More Important Than Results?

Is Continuous Improvement More Important Than Results?

"The right relationship between prayer and conduct is not that conduct is supremely important and prayer may help it, but that prayer is supremely important and conduct tests it." - Archbishop Temple

I frequently find that the best business wisdom isn't. That's because wisdom, regardless of where it originates, tends to have broad application.

In that vein, I was struck a few years back by this insightful quote by Archbishop Temple, which places the spirit and caliber of our earnest effort over the ends for which we strive. Shouldn't we be thinking about business this way?

Riding the Archbishop's coattails, we might say:

The right relationship between continuous improvements and results is not that results are supremely important and continuous improvements may help them, but that continuous improvements are supremely important and results test them.

Viewed this way, results are merely the litmus test of the quality and effectiveness of our continuous improvement efforts. This may not seem revelatory if you are part of the quality crowd, but in my experience it is not the predominant view held in business. We hear individuals described as results-oriented, but how often are they said to be improvement-oriented or growth-oriented?

The implementation of defined retrospective loops, where we inspect our practices and adapt based on our outcomes is something that we tend to forgo, believing that it is takes time and effort away from the business of achieving results. But, investing our energies in relevant personal and organizational improvement, learning, and growth does not detract from our ability to produce. Rather, these activities enrich us as individuals and organizations, while enabling more effective production and higher quality output. Perhaps that's why W. Edwards Deming, the famous statistician and business consultant, stated "Learning is not compulsory... neither is survival."

Finally, while this "paradigm shift" is wholly justified by its ability to enhance our returns, it appeals to me for one additional reason. It further humanizes business by compelling us to focus on activities that support our self-actualization. Talk about a win-win.





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Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

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Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

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John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website


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Jim Lilkendey
(Visit Jim's Website) With nearly two decades in business operations and management, Jim has been a go-to guy for businesses of all sizes, startups to Fortune 50, in a multitude of industriesand a variety of roles from customer facing to internal, operational to executive.  In that time, Jim realized his knack for distilling and simplifying key concepts and best practices in such a way that they are relevant, accessible, and actionable to the small and medium-sized business owners and leaders he now coaches.

Jim's clients are individuals who desire excellence from themselves, their organizations and their coach.  If this sounds like you, contact Jim for a FREE One-Hour Strategy Session at 352.433.0433.



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