Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
More popular articles
- Managing a Growing Business
Have A Suggestion?

Sales Lessons From Starbucks And Dell

7 Reasons to Offer a Value Packed Ezine



7 Reasons to Offer a Value Packed Ezine
   

Do you know how you can create a connection with all of your potential clients with one action? How to build relationships over time in a consistent way? One of the most efficient ways to do this is with a newsletter also known as an ezine.

Don’t panic, there are many ways to create valuable information that don’t include writing long articles. We’ll get to that in a minute. First, here’s why this is important.

WHY
Maybe you’re thinking this sounds like a great idea but it will be a lot of work and take a lot of time. It is an investment and one that can pay off big time. Here are several reasons why it’s time to start connecting and sharing:

1. It is a great way for you to reach your entire community at one time.

2. You’ll always have something valuable to offer people who are interested in your business.

3. If you don’t stay in contact, people forget about you and your business. You know the expression - out of sight out of mind.

4. People’s needs change over time. Just because someone isn’t interested right now, doesn’t mean that they may not be later. Plus, the more people who know about you, the more referrals you will get.

5. You position yourself as an expert.

6. You can reuse the information on your website, for workshops, ebooks, or in a free report.

7. You have the opportunity to ask your community for feedback and/ or to announce new products and services.

WHO
You may have heard the people who subscribe for your ezine referred to as your ‘list’ as in a list of people. That feels really impersonal to me so I’ll be referring to this group of people as your community.

You already have a community of people you know, although they may not yet have agreed to receive your information. Put together a list of people who you think would be interested in your new ezine and ask them if they’d like to receive it.

To attract new people (who don’t know you) into your community, you need to do a bit more. You will need to offer them something extra, in addition to your ezine, in order for them to give you their name and e-mail address and agree to receive your ezine. Think about offering a special report, a case study, or a list of worthwhile tips.

WHAT
You’ve heard the expression, content is king. This is still the case. What you share must be valuable and relevant information that people in your community can use. Here are some ideas of what you can use for content. You can use one, or a combination of these:

- Valuable Tips. A tip doesn’t have to be long to be powerful and effective. If you provide great tips that people can really use, you will build a following.

- Inspiring quotes. This means no writing for you, only research. Pretty easy since quotes are everywhere and easy to find.

- Articles that other people write. Type the words ‘free articles’ into a search engine and you’ll get page after page of websites packed with articles you can use for free.

- Articles that you write. They don’t have to be long. I’ve seen some ezines that describe themselves as a “one minute” read.

In addition to the beneficial information you provide, it is perfectly acceptable and normal for you to also promote your products and services. In fact, it would be a disservice if you didn’t. You want to make it easy for your community to understand how your business can help them. Think about keeping the portion of promotion about your business to about 20% of the total content of each ezine.

WHEN
So how often should you be in touch with your community? Here is the general consensus about this.

> Once a month is the minimum

> Every other week is ideal

> Weekly is the maximum

What is absolutely critical is that no matter what frequency you choose, deliver what you promise. Consistency and reliability are critical for building a relationship with your community. This is the trust part of the fact that people do business with people they ‘know, like and trust.’ You can send out additional announcements in between your regular schedule, just don’t overdo it.

HOW
Please, do not use your e-mail program to send out your information. It just won’t work over time as your community grows, trust me. I use 1shoppingcart.com and there are some other popular options as well like: aweber.com, constantcontact.com, and ezezines.com.

Are you starting to see how consistently staying in touch with your community by providing them with useful information is more than worth it? Don’t delay; make the decision to begin today and start connecting and sharing!

© Stephanie Ward, 2007


7 Reasons to Offer a Value Packed Ezine - To learn more about this author, visit Stephanie Ward's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
7 Reasons to Offer a Value Packed Ezine
  Do you know how you can create a connection with all of your potential clients with one action? How to build relationships over time in a consistent way? One of the most efficient ways to do this is with a newslet...
What You Need to Start an eZine Publication
  Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tr...
Producing Ezines
  If you have a website, it may be worth your while to start an email newzletter, or ezine. It doesn't have to be difficult but it can be time consuming to learn how. Tash Hughes outlines some important factors in st...
How To Make Your Own Ezine
  If you've read TIP #15 "Your Email Newsletter" you already know that TIP itself provides a template for your own email magazine* (or 'ezine').
Internet Marketing Business Challenge Improving Your Double OptIn Rates
  You probably know that having a double opt-in* process for your newsletter/ezine list is a must in email marketing. It can be a confusing process to implement, depending on your ezine subscriber management system, b...

Related Forum Posts Related Forum Posts
Re: 10 Reasons Who Startups Fail & Book Recommendations Re: 10 Reasons Who Startups Fail & Book Recommendations
Re: Online Article Marketing - Free & Done Correctly Re: Online Article Marketing - Free & Done Correctly
Re: Online Article Marketing - Free & Done Correctly Re: Online Article Marketing - Free & Done Correctly
Show the Benefits Show the Benefits
follow-up strategy follow-up strategy
Re: Online Article Marketing - Free & Done Correctly Re: Online Article Marketing - Free & Done Correctly
Fitness Marketing Fitness Marketing

Related Forum Posts Related Businesses - Evan Elite Authors

The Evan Elite Authors program is currently in beta phase. For details please contact us.


 
About the Author


Stephanie Ward
(Visit Stephanie's Website)
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire! Grab your FREE copy of the special report '7 Steps to Attract More Clients in Less Time’ plus monthly business building tips, at: ww w.fireflycoaching.com.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Stephanie Ward's

Complete
List Of
Business-Coach
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Stephanie Ward's Complete List of Business-Coach Articles For FREE!

More Stephanie Ward
How to Get a 100 Return on Your Marketing Investment Guaranteed
Dont Neglect This Part of Your Business
Do You See Through Your Clients Eyes
Why Assumptions Are Bad for Business
How to Get Your Business Noticed by Thousands
What You Tolerate Can Hurt Your Business
Grow Your Business by Saying No
Utilising coaching effectively in an organisation
Theyre Interested Now What
How to Cure Your Marketing Headache
Become An Author