7 Ways to Maximize Your Valuable Give Away
7 Ways to Maximize Your Valuable Give Away
In this article I want to share additional ways you can use your valuable give away in addition to offering it on your website. Leveraging information you already have is simply smart marketing.
Having something valuable to share with people who are interested in what you do is fabulous because you have a gift to offer people. It is also a way to show your expertise.
In addition, it saves you time because you wont need to repeat the same information on a one-on-one basis. Plus, it allows people to review your information when it is convenient for them.
Here are seven ways to promote your valuable give away in places besides your website:
1. Create classified ads which are inexpensive and sometimes free.
2. Use Google AdWords which allow you to control the level of investment.
3. Place postcards (with permission) that promote your valuable give away in lobbies and reception areas where your prospective clients frequent.
4. Promote it when speaking.
5. Offer it at trade shows and fairs.
6. Talk about it at networking meetings.
7. Invite your clients to offer it to their clients.
You can also create a physical version of your give away. If your valuable give away is something written, you can print out color copies. If it is audio, you can burn the information on CDs or download it to memory sticks to give away.
This way, you have something to show people who are interested in your business. Be sure you always have a few copies of your valuable give away with you when you head out the door.
You can also give a physical copy of your valuable give away to COIs (Centers of Influence) you know.
If you dont already have a valuable give away, get started now to create one. If you do have one, then take action today to get it into the hands of more people. You will be amazed at how this will help you attract more clients and grow your business.
Stephanie Ward, 2008
7 Ways to Maximize Your Valuable Give Away - To learn more about this author, visit Stephanie Ward's Website.
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The best way for people to get to know you, and find out how your business can help them, is to offer a complimentary sample of valuable information. This can be something written, like a special report, or valuable audio tips.
In this article I want to share additional ways you can use your valuable give away in addition to offering it on your website. Leveraging information you already have is simply smart marketing.
Having something valuable to share with people who are interested in what you do is fabulous because you have a gift to offer people. It is also a way to show your expertise.
In addition, it saves you time because you wont need to repeat the same information on a one-on-one basis. Plus, it allows people to review your information when it is convenient for them.
Here are seven ways to promote your valuable give away in places besides your website:
1. Create classified ads which are inexpensive and sometimes free.
2. Use Google AdWords which allow you to control the level of investment.
3. Place postcards (with permission) that promote your valuable give away in lobbies and reception areas where your prospective clients frequent.
4. Promote it when speaking.
5. Offer it at trade shows and fairs.
6. Talk about it at networking meetings.
7. Invite your clients to offer it to their clients.
You can also create a physical version of your give away. If your valuable give away is something written, you can print out color copies. If it is audio, you can burn the information on CDs or download it to memory sticks to give away.
This way, you have something to show people who are interested in your business. Be sure you always have a few copies of your valuable give away with you when you head out the door.
You can also give a physical copy of your valuable give away to COIs (Centers of Influence) you know.
If you dont already have a valuable give away, get started now to create one. If you do have one, then take action today to get it into the hands of more people. You will be amazed at how this will help you attract more clients and grow your business.
Stephanie Ward, 2008
7 Ways to Maximize Your Valuable Give Away - To learn more about this author, visit Stephanie Ward's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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