Blogging for Business
Blogging for Business
It seems people are either completely aware and involved with blogging or unaware of its existence. Don’t be left behind and miss out on a fabulous opportunity to connect with more potential clients and partners.
Some people have heard about blogs and have a negative impression of them. Yes, there are people who have blogs that consist of nothing more than an on-line diary that documents their ordinary, daily life activities. This is NOT what I am talking about. I want you to use blogging to promote your business!
Highly respected business leaders and writers like Debbie Weil, Tom Peters, Seth Godin, and Malcolm Gladwell as well as large corporations have blogs, so why not you?
How blogging benefits your business:
* Gain additional exposure to prospective clients and the media
* Drive traffic to your website
* Positions you as an expert and your business as the solution
There are several ways to get involved with blogging. Start where you feel comfortable and choose any, or all, of these options:
1. Start reading interesting blogs
2. Comment on others’ blogs
3. Begin your own blog
READING BLOGS
Think about authors of books you like and see if they have a blog. What about your industry, who are the leaders? Do they have a blog? You can search technorati.com which is a search engine similar to Google which is specifically for blogs.
So how do you know when the blogs you like have new information for you to read? You can download software to your computer although I recommend two other options. One is a web based ‘reader’ which simply entails going to a website (newsgator.com and bloglines.com are examples) and signing up and then selecting blogs you are interested in. The other option is to receive notification of your favorite blogs via e-mail by signing up at each blog you like. You can always do a combination of both.
COMMENTING ON BLOGS
After each entry on a blog there is usually a link at the end that says, you guessed it, ‘comments’ and if you click on it you can type in your thoughts on the topic. Some blogs allow you to post your comments immediately and others preview your comments before posting.
When you write interesting comments to blogs, you gain exposure because you ‘sign’ your comment by adding a link to your website, your e-mail address, or to your own blog.
START YOUR OWN BLOG
There is a ton of free information on the internet about how to start a blog so I won’t go into the details here. Trust me, I’m no technical wizard so if I can do it, you can too. You don’t have to design anything, most blog hosts provide a wide selection of templates you can choose from.
You can choose a free blog host like blogger.com or wordpress.com. I chose an inexpensive paid blog host, Typepad.com, because it is important for me to have access to technical support.
It is critical to decide on the focus of your blog and stick to it. I love Typepad.com's tag line, “Inform. Influence. Inspire.” What could the purpose of your blog be?
Ideas for the focus of your blog:
- Specific aspects of your business that are not covered on your website
- Case studies, tips, or articles
- Trends in your industry
With a blog, it is super easy to add new entries whenever you want. For a blog to be effective it is important to post frequently, at least once a week. Think about it, how often do you update or change the information on your website? Probably not often even if you are able to make changes yourself. Many business owners rely on a webmaster to make changes which makes the process even more complicated.
When your blog is ready, be sure to tell people about it and add it to the blog search engines which are easy to find on the internet. You can also add a link to your blog on your website, e-mail signature, and business cards!
Are you starting to catch the blog fever? I caught it, here’s my blog http://successtipsforlife.typepad.com. Don’t delay, get out there and start reading blogs, adding comments to others’ blogs, and hopefully launching a value packed blog for your business in the very near future!
(c) 2006 Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE?
You can, as long as you include this information with it: Life & Business Coach Stephanie Ward helps business owners set their profits on fire! Grab your free monthly profit tips plus a bonus report at: http://www.fireflycoaching.com
Blogging for Business - To learn more about this author, visit Stephanie Ward's Website.
Like this article? Share it with your friends
Blogging is really hot and yet many people still have no idea what it is or what it’s for. I usually get one of two responses when I tell people that I recently launched a blog: ‘A what?’ or ‘Great, where can I find it?’
It seems people are either completely aware and involved with blogging or unaware of its existence. Don’t be left behind and miss out on a fabulous opportunity to connect with more potential clients and partners.
Some people have heard about blogs and have a negative impression of them. Yes, there are people who have blogs that consist of nothing more than an on-line diary that documents their ordinary, daily life activities. This is NOT what I am talking about. I want you to use blogging to promote your business!
Highly respected business leaders and writers like Debbie Weil, Tom Peters, Seth Godin, and Malcolm Gladwell as well as large corporations have blogs, so why not you?
How blogging benefits your business:
* Gain additional exposure to prospective clients and the media
* Drive traffic to your website
* Positions you as an expert and your business as the solution
There are several ways to get involved with blogging. Start where you feel comfortable and choose any, or all, of these options:
1. Start reading interesting blogs
2. Comment on others’ blogs
3. Begin your own blog
READING BLOGS
Think about authors of books you like and see if they have a blog. What about your industry, who are the leaders? Do they have a blog? You can search technorati.com which is a search engine similar to Google which is specifically for blogs.
So how do you know when the blogs you like have new information for you to read? You can download software to your computer although I recommend two other options. One is a web based ‘reader’ which simply entails going to a website (newsgator.com and bloglines.com are examples) and signing up and then selecting blogs you are interested in. The other option is to receive notification of your favorite blogs via e-mail by signing up at each blog you like. You can always do a combination of both.
COMMENTING ON BLOGS
After each entry on a blog there is usually a link at the end that says, you guessed it, ‘comments’ and if you click on it you can type in your thoughts on the topic. Some blogs allow you to post your comments immediately and others preview your comments before posting.
When you write interesting comments to blogs, you gain exposure because you ‘sign’ your comment by adding a link to your website, your e-mail address, or to your own blog.
START YOUR OWN BLOG
There is a ton of free information on the internet about how to start a blog so I won’t go into the details here. Trust me, I’m no technical wizard so if I can do it, you can too. You don’t have to design anything, most blog hosts provide a wide selection of templates you can choose from.
You can choose a free blog host like blogger.com or wordpress.com. I chose an inexpensive paid blog host, Typepad.com, because it is important for me to have access to technical support.
It is critical to decide on the focus of your blog and stick to it. I love Typepad.com's tag line, “Inform. Influence. Inspire.” What could the purpose of your blog be?
Ideas for the focus of your blog:
- Specific aspects of your business that are not covered on your website
- Case studies, tips, or articles
- Trends in your industry
With a blog, it is super easy to add new entries whenever you want. For a blog to be effective it is important to post frequently, at least once a week. Think about it, how often do you update or change the information on your website? Probably not often even if you are able to make changes yourself. Many business owners rely on a webmaster to make changes which makes the process even more complicated.
When your blog is ready, be sure to tell people about it and add it to the blog search engines which are easy to find on the internet. You can also add a link to your blog on your website, e-mail signature, and business cards!
Are you starting to catch the blog fever? I caught it, here’s my blog http://successtipsforlife.typepad.com. Don’t delay, get out there and start reading blogs, adding comments to others’ blogs, and hopefully launching a value packed blog for your business in the very near future!
(c) 2006 Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE?
You can, as long as you include this information with it: Life & Business Coach Stephanie Ward helps business owners set their profits on fire! Grab your free monthly profit tips plus a bonus report at: http://www.fireflycoaching.com
Blogging for Business - To learn more about this author, visit Stephanie Ward's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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