Do You Invite People To Sample Your Business?
Do You Invite People To Sample Your Business?
You can do this by sharing your expertise, letting them experience what you offer, or by showing them how you have helped other clients.
In fact, when you have a taster to offer, you don’t feel like you are “selling” - because you’re not! You are simply giving people a no-risk way of experiencing what your business has to offer to see if it is the right thing for them.
Be creative and think about what you have to give. Here are some ideas to get you started.
Free Initial Consultation (by phone or in person):
* Gym Owner
* Personal Trainer
* Coach
* Consultant
* Relocation Specialist
* Tax Consultant
Before and after pictures:
* Salon Owner
* Make-up Artist
* Professional Organizer
* Personal Trainer
* Personal Styler
Discount on the first visit/purchase:
* Massage Therapist
* Spa Owner
* Office Center Provider
* Caterer
Try before you buy (for a defined period of time):
* Software Vendor
* Subscription Website Provider
* Paid Newsletter Provider
* Artist
Another taster that every business owner can offer is written information. It can be one page or many. What’s most important is that it contains valuable information that your clients want and need. You can post this information on your website and/or offer to give it to potential clients you meet when you are speaking or networking.
Think about writing things like:
- A “How To” article
- A “Top Ten” article
- A “Do’s and Don’ts” article related to your industry
- Case studies (success stories) of how you helped other clients
Take time right now and think about the biggest problems your clients face and how you help them solve those problems. You know valuable information that other people need to know. The kind of information that can really help your prospects and give them an idea about how your business can support them.
The good news is that you may already have something you can use as a taster and may not have to create anything new.
And even if you do need to create something new, it probably won’t take you too long because this is what you do and it comes easily and naturally to you. Ready to share a taste of your business with people? Start offering your expertise and watch your business grow!
© 2006 Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it:
Life & Business Coach Stephanie Ward helps business owners set their profits on fire! Grab your copy of the FREE Special Report '7 STEPS TO ATTRACT MORE CLIENTS IN LESS TIME’ plus free monthly business building tips at: http://www.fireflycoaching.com.
Do You Invite People To Sample Your Business - To learn more about this author, visit Stephanie Ward's Website.
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How can your prospects know if they want what your business offers? How can they know if what you have, is what they need? A great way to let them find out is to offer a sample, a taster, of your products or services.
You can do this by sharing your expertise, letting them experience what you offer, or by showing them how you have helped other clients.
In fact, when you have a taster to offer, you don’t feel like you are “selling” - because you’re not! You are simply giving people a no-risk way of experiencing what your business has to offer to see if it is the right thing for them.
Be creative and think about what you have to give. Here are some ideas to get you started.
Free Initial Consultation (by phone or in person):
* Gym Owner
* Personal Trainer
* Coach
* Consultant
* Relocation Specialist
* Tax Consultant
Before and after pictures:
* Salon Owner
* Make-up Artist
* Professional Organizer
* Personal Trainer
* Personal Styler
Discount on the first visit/purchase:
* Massage Therapist
* Spa Owner
* Office Center Provider
* Caterer
Try before you buy (for a defined period of time):
* Software Vendor
* Subscription Website Provider
* Paid Newsletter Provider
* Artist
Another taster that every business owner can offer is written information. It can be one page or many. What’s most important is that it contains valuable information that your clients want and need. You can post this information on your website and/or offer to give it to potential clients you meet when you are speaking or networking.
Think about writing things like:
- A “How To” article
- A “Top Ten” article
- A “Do’s and Don’ts” article related to your industry
- Case studies (success stories) of how you helped other clients
Take time right now and think about the biggest problems your clients face and how you help them solve those problems. You know valuable information that other people need to know. The kind of information that can really help your prospects and give them an idea about how your business can support them.
The good news is that you may already have something you can use as a taster and may not have to create anything new.
And even if you do need to create something new, it probably won’t take you too long because this is what you do and it comes easily and naturally to you. Ready to share a taste of your business with people? Start offering your expertise and watch your business grow!
© 2006 Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it:
Life & Business Coach Stephanie Ward helps business owners set their profits on fire! Grab your copy of the FREE Special Report '7 STEPS TO ATTRACT MORE CLIENTS IN LESS TIME’ plus free monthly business building tips at: http://www.fireflycoaching.com.
Do You Invite People To Sample Your Business - To learn more about this author, visit Stephanie Ward's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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