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Guest post by: Stephanie Ward Become an Author

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Whether or not you are currently using advertising as one of your marketing strategies, I want to share a fabulous way to make the most of the money you do invest in advertising.

You probably know Google as a popular search engine that is used to find all kinds of information. They have more than 80 million unique visitors per month, could some of them be interested in what your business has to offer?

In addition to information that appears on the left of the page when you do a search in Google, there are also ads on the right side. Go to your internet browser right now and type in some key words related to your business to see what I mean. In the right column you’ll see ads listed under ‘Sponsored Links’ – these are Google AdWords. Imagine having an ad for your business here.

Here is an example of just one of my ads on Google AdWords:

Coach for Business Owners
Grab Your Free Monthly Profit Tips
+ Bonus Report & Grow Your Business
www.fireflycoaching.com

What do you currently spend to attract one new client? Look at each of your marketing strategies and divide the amount of money you have invested by the number of new clients you have attracted to find out. What would you be willing to spend to attract one new client? What would it be worth to you to be able to know the most cost effective way to attract clients?

Reasons to use Google AdWords:

1. You only pay when someone finds your business and they click on the link in your ad.

2. It is a breakthrough way to test similar ads to see which one attracts the most interest. Maybe people want ‘fast’ over ‘easy’ or perhaps they prefer the ‘best’ over the ‘cheapest.’

3. It is a way for prospective new clients from all over the world to find your business. You can choose, per country, where you want your ads to appear. You can also choose languages.

4. It is a smaller investment (you determine how much you spend) than traditional advertising and in many cases much more effective.

5. The ad performance measurement system and all of the reports that are available are amazing and don’t require you to do any calculations (great for those of you who despise math and statistics).

Are you convinced? If so, go to http://www.google.com and click on the link on the lower left side that says ‘Advertising Programs’ then click on ‘Google AdWords’ and once on this page click the ‘Help’ link in the upper right hand corner. If you click on ‘Demos and Guides’ at the top of the help page you can watch and listen to a demo that will show you the entire process.

Getting started will take some time and it will pay off. Once you get the hang of it you’ll be able to create new ads in minutes. What do you have to lose? You control how much you invest so there are no surprises. You will find out which ads work the best and in the meantime may attract new clients from around the globe.

So schedule a block of time in the coming days to sit down and find out how you can use Google AdWords to grow your business.

(c) Stephanie Ward 2006

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