How to Cure Your Marketing Headache
How to Cure Your Marketing Headache
What if you could change the way you think about marketing by connecting to your true intention for doing it in the first place?
Have you ever thought about WHY you are marketing your business? OK, the answer seems obvious – to sell what you offer – but think deeper. You genuinely believe your products and services will help people, otherwise you wouldn’t be offering them. Right?
Try a quick exercise with me for a minute. Close your eyes (don’t worry this isn’t going to get weird) and picture your clients and the success they reach by using your products and services.
See the impact that your business has on their lives and/or businesses. Can you see your intention to make a positive difference?
If you are clear about your intention for marketing, then you will be able to approach marketing in a relaxed and confident manner.
When your intention is to help people, to offer them something that may benefit them – that feels good. It’s even exciting!
You could even go as far as to say that you are doing a disservice by not sharing what you offer to people who could use it.
Remember, people can’t buy something they don’t know about. By making your offer known, you are giving people the choice to consider for themselves if it is something they want.
The truth is that simply sharing your offer is a neutral act that may or may not be accepted. That’s it.
Imagine what it would feel like if you shifted your perception of what it means to market your business. Marketing feels natural and positive if your intention is one of supporting your prospective clients and being of service to them.
The focus is not on you or your business. Your focus is on sharing your offer with the people you want to support. Here are seven ideas about where and when you can share your offer:
1. Your newsletter or someone else’s newsletter
2. Your website or someone else’s website
3. E-mail or post (snail mail)
4. Google AdWords
5. In the author bio box at the end of articles you write
6. When you’re networking
7. When you’re speaking
Marketing can feel good when you see it as sharing an offer that people want and need. Discover your true marketing intention and connect to that feeling before you begin your marketing activities. It will make a huge difference in how you feel as you take action.
What’s more, your audience will receive a message that comes from an authentic intention. So make the shift, connect with your intention for marketing and enjoy taking action when marketing your unique business.
© Stephanie Ward, 2008
How to Cure Your Marketing Headache - To learn more about this author, visit Stephanie Ward's Website.
Like this article? Share it with your friends
Many times business owners get stuck when it comes to marketing because they feel uncomfortable doing it. They are afraid of being seen as pushy, intrusive, or fake.
What if you could change the way you think about marketing by connecting to your true intention for doing it in the first place?
Have you ever thought about WHY you are marketing your business? OK, the answer seems obvious – to sell what you offer – but think deeper. You genuinely believe your products and services will help people, otherwise you wouldn’t be offering them. Right?
Try a quick exercise with me for a minute. Close your eyes (don’t worry this isn’t going to get weird) and picture your clients and the success they reach by using your products and services.
See the impact that your business has on their lives and/or businesses. Can you see your intention to make a positive difference?
If you are clear about your intention for marketing, then you will be able to approach marketing in a relaxed and confident manner.
When your intention is to help people, to offer them something that may benefit them – that feels good. It’s even exciting!
You could even go as far as to say that you are doing a disservice by not sharing what you offer to people who could use it.
Remember, people can’t buy something they don’t know about. By making your offer known, you are giving people the choice to consider for themselves if it is something they want.
The truth is that simply sharing your offer is a neutral act that may or may not be accepted. That’s it.
Imagine what it would feel like if you shifted your perception of what it means to market your business. Marketing feels natural and positive if your intention is one of supporting your prospective clients and being of service to them.
The focus is not on you or your business. Your focus is on sharing your offer with the people you want to support. Here are seven ideas about where and when you can share your offer:
1. Your newsletter or someone else’s newsletter
2. Your website or someone else’s website
3. E-mail or post (snail mail)
4. Google AdWords
5. In the author bio box at the end of articles you write
6. When you’re networking
7. When you’re speaking
Marketing can feel good when you see it as sharing an offer that people want and need. Discover your true marketing intention and connect to that feeling before you begin your marketing activities. It will make a huge difference in how you feel as you take action.
What’s more, your audience will receive a message that comes from an authentic intention. So make the shift, connect with your intention for marketing and enjoy taking action when marketing your unique business.
© Stephanie Ward, 2008
How to Cure Your Marketing Headache - To learn more about this author, visit Stephanie Ward's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Ten Top Cures For The Deadly Disease of Marketing Apathy In Your Business
| |||
| There is a dreaded and deadly disease embedded in too many businesses today. What is it? It is called APATHY or more specifically MARKETING APATHY. It is highly contagious and has become widespread among business... |
|||
|
The Startling Secret of Eight-Figure Product Launches That Jeff Walker Never Taught You (Yes, It's Not Found in PLF2)!
| |||
| What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so... |
|||
|
Tunnel Vision Marketing
| |||
| Tired of investing time or money marketing your business and going nowhere fast? Frustrated by how "hit or miss" your marketing efforts turn out? Want to know the secret to multiplying your marketing results with gr... |
|||
|
Business Web Hosting
| |||
| If you’re looking at creating a website to meet your business needs, then you’ll have more specific needs than someone with a personal website. You’ll want to look into finding a provider that is more accustomed to ... |
|||
|
No Worries
| |||
| Coach Rachelle Disbennett-Lee, PhD is a human potential expert who has supported thousands of people in becoming wealthier, healthier and happier by providing daily motivation, information and inspiration through he... |
|||
| |||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
|
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Stephanie Ward (Visit Stephanie's Website) WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire! Grab your FREE copy of the special report '7 Steps to Attract More Clients in Less Time’ plus monthly business building tips, at: ww w.fireflycoaching.com.
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 The Human Network Internet Marketing Secrets High Quality Sales Leads Quick Start Guide Social Bookmarking Guide |
|
 | ||
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2008 | |
 |
Top 50 Marketing Blogs
Top Blogs To Watch In 2008 | |
| ||
 |
|
|
|
|
|||||||||||||||||||||
 |
|
|
||||||||||||
