How often do you actually get to speak to prospective clients? Do you believe that it would help your business if people could hear your voice? Imagine if you could ‘talk’ to loads of prospects without having to do it one-on-one.
The great news is that you can! It is possible to convey information, once, and have it be heard an unlimited number of times. How do you do it? By creating an audio recording.
The human voice can create much more of a connection than the written word. The spoken word is more personal than text on a page. When people hear you speak, your passion and personality come across.
Quality content for your audio recordings is critical. They must contain relevant and helpful information that your prospective clients want, and need. The content is absolutely not a sales pitch or the history of your business. Think about topics like:
* Mistakes to avoid when...(fill in what your business offers)
* The best way to...(fill in what your business offers)
* How to...(fill in what your business offers)
* Steps to...(fill in what your business offers)
Think about how effective it would be to offer prospective clients valuable information in a format that they can listen to at their own convenience. People can listen to audio recordings:
> On their computers
> In their cars
> On portable mp3 players (like an iPod)
Thanks to technology it’s easier, and cheaper, than ever to create your own audio recordings and share them with people. All you need is a telephone and a computer. There are several options available and one I have successfully used is thebasementventures.com and guess what, there’s no charge.
Simply sign up, get the phone number for your bridge (this is just a name for a phone line) and you’re ready to go. You can record the call and then download the file from their website.
Once you have your .mp3 file (.mp3 is an audio file) you can copy it to a blank CD and give it away. You can also make it available on your website.
The phone number for this service is in the U.S. but that’s not a problem for people living outside the U.S. because there are many inexpensive options to call America, just do a search on the internet.
Format ideas for your audio:
- Have someone interviewing you on a specific topic
- Create a series of short audios of just you talking
- Put an inviting message on your website homepage
- Record a teleclass
- Record an audio ezine
- The length can be a few minutes up to an hour
You can give a brief amount of audio information as a gift. And you can sell larger audio recordings by themselves or in combination with an electronic document or printed workbook.
Are you starting to see the benefits of creating your very own audio recordings? This is a super effective, low cost way to connect with prospective clients over and over again with a one-time investment of your time and energy.
© Stephanie Ward, 2007
How to Speak to Prospective Clients Without Leaving Home - To learn more about this author, visit Stephanie Ward's Website.
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Stephanie Ward
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