How to Speak to Prospective Clients Without Leaving Home
How to Speak to Prospective Clients Without Leaving Home
The great news is that you can! It is possible to convey information, once, and have it be heard an unlimited number of times. How do you do it? By creating an audio recording.
The human voice can create much more of a connection than the written word. The spoken word is more personal than text on a page. When people hear you speak, your passion and personality come across.
Quality content for your audio recordings is critical. They must contain relevant and helpful information that your prospective clients want, and need. The content is absolutely not a sales pitch or the history of your business. Think about topics like:
* Mistakes to avoid when...(fill in what your business offers)
* The best way to...(fill in what your business offers)
* How to...(fill in what your business offers)
* Steps to...(fill in what your business offers)
Think about how effective it would be to offer prospective clients valuable information in a format that they can listen to at their own convenience. People can listen to audio recordings:
> On their computers
> In their cars
> On portable mp3 players (like an iPod)
Thanks to technology it’s easier, and cheaper, than ever to create your own audio recordings and share them with people. All you need is a telephone and a computer. There are several options available and one I have successfully used is thebasementventures.com and guess what, there’s no charge.
Simply sign up, get the phone number for your bridge (this is just a name for a phone line) and you’re ready to go. You can record the call and then download the file from their website.
Once you have your .mp3 file (.mp3 is an audio file) you can copy it to a blank CD and give it away. You can also make it available on your website.
The phone number for this service is in the U.S. but that’s not a problem for people living outside the U.S. because there are many inexpensive options to call America, just do a search on the internet.
Format ideas for your audio:
- Have someone interviewing you on a specific topic
- Create a series of short audios of just you talking
- Put an inviting message on your website homepage
- Record a teleclass
- Record an audio ezine
- The length can be a few minutes up to an hour
You can give a brief amount of audio information as a gift. And you can sell larger audio recordings by themselves or in combination with an electronic document or printed workbook.
Are you starting to see the benefits of creating your very own audio recordings? This is a super effective, low cost way to connect with prospective clients over and over again with a one-time investment of your time and energy.
© Stephanie Ward, 2007
How to Speak to Prospective Clients Without Leaving Home - To learn more about this author, visit Stephanie Ward's Website.
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How often do you actually get to speak to prospective clients? Do you believe that it would help your business if people could hear your voice? Imagine if you could ‘talk’ to loads of prospects without having to do it one-on-one.
The great news is that you can! It is possible to convey information, once, and have it be heard an unlimited number of times. How do you do it? By creating an audio recording.
The human voice can create much more of a connection than the written word. The spoken word is more personal than text on a page. When people hear you speak, your passion and personality come across.
Quality content for your audio recordings is critical. They must contain relevant and helpful information that your prospective clients want, and need. The content is absolutely not a sales pitch or the history of your business. Think about topics like:
* Mistakes to avoid when...(fill in what your business offers)
* The best way to...(fill in what your business offers)
* How to...(fill in what your business offers)
* Steps to...(fill in what your business offers)
Think about how effective it would be to offer prospective clients valuable information in a format that they can listen to at their own convenience. People can listen to audio recordings:
> On their computers
> In their cars
> On portable mp3 players (like an iPod)
Thanks to technology it’s easier, and cheaper, than ever to create your own audio recordings and share them with people. All you need is a telephone and a computer. There are several options available and one I have successfully used is thebasementventures.com and guess what, there’s no charge.
Simply sign up, get the phone number for your bridge (this is just a name for a phone line) and you’re ready to go. You can record the call and then download the file from their website.
Once you have your .mp3 file (.mp3 is an audio file) you can copy it to a blank CD and give it away. You can also make it available on your website.
The phone number for this service is in the U.S. but that’s not a problem for people living outside the U.S. because there are many inexpensive options to call America, just do a search on the internet.
Format ideas for your audio:
- Have someone interviewing you on a specific topic
- Create a series of short audios of just you talking
- Put an inviting message on your website homepage
- Record a teleclass
- Record an audio ezine
- The length can be a few minutes up to an hour
You can give a brief amount of audio information as a gift. And you can sell larger audio recordings by themselves or in combination with an electronic document or printed workbook.
Are you starting to see the benefits of creating your very own audio recordings? This is a super effective, low cost way to connect with prospective clients over and over again with a one-time investment of your time and energy.
© Stephanie Ward, 2007
How to Speak to Prospective Clients Without Leaving Home - To learn more about this author, visit Stephanie Ward's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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