How to Work Exclusively with Ideal Clients
How to Work Exclusively with Ideal Clients
Imagine taking it one step further. In addition to marketing to your target group with a specific solution, think about selecting specific clients you would love to work with and focus on building relationships with them.
WHY SELECTING YOUR CLIENTS IS OPTIMAL
It can be draining on you, and your bottom line, to work with clients who are not a good fit. Remember, you don’t have to work with clients just because they want to work with you.
When you are selective about your clients, your business will be more profitable. And that’s not all. When your business relationships are mutually beneficial, they will also last longer.
When you select specific clients you want to work with, your marketing is more focused which means better results in less time.
You’re already spending time and money in an effort to reach potential clients. The only shift you need to make is in your aim, and make it focused on specific people or companies instead of a random blast into the market.
Think about it, it will probably take about the same amount of time and energy to engage a less than ideal client, as it does an ideal client that you select. So choose to be proactive instead of reactive.
WHERE TO FIND THE TIME AND RESOURCES
If you’re thinking that you don’t have any extra capacity to take on new selected clients, I’ve got some ideas for you. Take a look at your existing clients and see who is taking up a lot of your time but not bringing your business very much revenue.
It’s OK to let clients go if they aren’t a good fit for your business. This might seem scary at first and remember that this will free up resources that can be directed to your new select clients.
You’re probably familiar with the Pareto Principle which says that 80% of your revenue comes from 20% of your clients. Identify your best clients and consider parting ways with clients who are not ideal.
If you’re satisfied with all of your current clients, and don’t have time to focus on new clients, it may be time to add additional resources. If you’re not ready to hire an employee you can think about outsourcing.
HOW TO DETERMINE THE CLIENTS TO SELECT
First define your ideal client (if you haven’t already done so). Then do some research and identify the clients who fit your profile and create a prioritized list of the people or companies you would love to work with. Connect with them and begin a dialogue to see if there is a fit.
Are you beginning to see that you can grow your business, with less effort, by re-evaluating your current clients and selecting new clients? Make the choice to pursue what is good for your business instead of settling for or waiting to see what comes your way. Harness your marketing energy and attention in a focused way to create more profit in your business today!
(c) Stephanie Ward, 2007
How to Work Exclusively with Ideal Clients - To learn more about this author, visit Stephanie Ward's Website.
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It’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business. Of course it is easier to do this when you are very clear about the specific problems your business solves and for whom you solve them.
Imagine taking it one step further. In addition to marketing to your target group with a specific solution, think about selecting specific clients you would love to work with and focus on building relationships with them.
WHY SELECTING YOUR CLIENTS IS OPTIMAL
It can be draining on you, and your bottom line, to work with clients who are not a good fit. Remember, you don’t have to work with clients just because they want to work with you.
When you are selective about your clients, your business will be more profitable. And that’s not all. When your business relationships are mutually beneficial, they will also last longer.
When you select specific clients you want to work with, your marketing is more focused which means better results in less time.
You’re already spending time and money in an effort to reach potential clients. The only shift you need to make is in your aim, and make it focused on specific people or companies instead of a random blast into the market.
Think about it, it will probably take about the same amount of time and energy to engage a less than ideal client, as it does an ideal client that you select. So choose to be proactive instead of reactive.
WHERE TO FIND THE TIME AND RESOURCES
If you’re thinking that you don’t have any extra capacity to take on new selected clients, I’ve got some ideas for you. Take a look at your existing clients and see who is taking up a lot of your time but not bringing your business very much revenue.
It’s OK to let clients go if they aren’t a good fit for your business. This might seem scary at first and remember that this will free up resources that can be directed to your new select clients.
You’re probably familiar with the Pareto Principle which says that 80% of your revenue comes from 20% of your clients. Identify your best clients and consider parting ways with clients who are not ideal.
If you’re satisfied with all of your current clients, and don’t have time to focus on new clients, it may be time to add additional resources. If you’re not ready to hire an employee you can think about outsourcing.
HOW TO DETERMINE THE CLIENTS TO SELECT
First define your ideal client (if you haven’t already done so). Then do some research and identify the clients who fit your profile and create a prioritized list of the people or companies you would love to work with. Connect with them and begin a dialogue to see if there is a fit.
Are you beginning to see that you can grow your business, with less effort, by re-evaluating your current clients and selecting new clients? Make the choice to pursue what is good for your business instead of settling for or waiting to see what comes your way. Harness your marketing energy and attention in a focused way to create more profit in your business today!
(c) Stephanie Ward, 2007
How to Work Exclusively with Ideal Clients - To learn more about this author, visit Stephanie Ward's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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