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One Simple Way to Make Marketing Easier

Written by: Stephanie Ward

Article Overview: As a business owner your work environment is intertwined with your effectiveness. It is critical to be able to find things quickly and easily and make use of what you have (but may have forgotten about).

One Simple Way to Make Marketing Easier

Disorganization costs your business money. Not only that, it’s just plain stressful.

You know the feeling, you want to find a certain document or an article you need for a project but you can’t find it. Or, things may be in such a state that you’re discouraged from even trying to look for something because you know you won’t find it.

Now think about how you will feel when you want to find something and you can access it within seconds. That feels great and even better it keeps you in action which creates momentum. When you have momentum, you get better results.

As a business owner your work environment is intertwined with your effectiveness. It is critical to be able to find things quickly and easily and make use of what you have (but may have forgotten about).

When you’re organized, your business goals are clearer and easier to implement - including your marketing plan. The clarity you feel from being organized gives you peace of mind and the confidence to take action.

So when it’s time to do a particular marketing activity you’ll know exactly where you can find the information you need to make it happen.

I can imagine you’re thinking you don’t have time to get organized. But can you really afford not to? Think of it this way, what if you took all of the time that is wasted every week looking for e-mails, files, and notes and used it to actually get organized.

You can’t do it all at once so just pick one area and get started. Once you get organized, staying organized requires minimal effort. And, you’ll have more time to spend on other things, including yourself.

Areas that can be organized:

- Client database

- Computer files

- E-mail folders

- Paper files

- Bookshelves and drawers

As you tackle the structural organization, there’s another aspect of your work environment to consider. Think about creating a work space that is visually appealing and inspiring.
Add colors you love and include living things like plants and flowers. Lighting can also transform the vibe of a space. It’s often the little things that can make a big difference. And it doesn’t have to cost a fortune.

Yes, it will take some time and effort to get organized and it’s worth it. To avoid overwhelm, start small and tackle one area at a time. You can even give yourself rewards as you go to keep yourself motivated.

In addition to making marketing easier, being organized eliminates mountains of frustration in all aspects of running your business. Make the decision to create order and harmony in your business and experience the joy of doing your marketing more efficiently.

© 2008 Stephanie Ward

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Article Tags: bookshelves, business goals, business money, business owner, clarity, client database, computer files, confidence, database computer, disorganization, drawers, e mail, mail folders, marketing plan, minimal effort, momentum, peace of mind, structural organization, work environment, work space



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Do what i did - I had the same dilemma. My solution? I started my own marketing firm! No, in all reality, even if you have a degree in Marketing, you will have to take crappy entry-level jobs to get your foot in the door. Make the most of them by taking on extra tasks that will give you skills that will improve your resume. It's a slow process, but if you can get just one job in Marketing, you're on your way!
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: New Infographic: Top Ten Reasons to Partner with Someone - I like it. Simple yet informative. I also RT'd it for you.
Re: Is being too connected pushing your business forward or back - Good advice, Terrycan! Simple but necessary.


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