Secrets to Advertising Your Business
Secrets to Advertising Your Business
It is key that you advertise in the right places. And the best places are the ones where your ideal clients will see your ads. If you don’t have a huge budget then think about starting off by placing classified ads in magazines, trade publications, or newspapers.
You can also place affordable ads on websites or directories. And of course Google AdWords is an option (a great way to test different versions of an ad to see which one is the most popular).
Frequency is another vital key to effective advertising. It’s been said that it takes at least seven contacts with a prospective client before they will act. If you plan to place an ad only one time, please forget advertising as one of your marketing strategies because it will not work.
Once you’ve found the right place to advertise (and you’re committed to sticking with it for at least seven placements), it’s then time to create the right ad.
Think about it, when you see an ad that only has a logo, the name of a company, and a phone number are you really motivated to drop what you are doing and pick up the phone and call them? Not usually.
Here’s the deal, effective advertisements are not about you and your company. They are about your ideal clients and what they want and need.
It’s important to have the right expectations about what result you want your ad to deliver. It is unlikely that someone who reads your ad will immediately buy from your business.
People want to get to know you a little bit first and find out more about how you may be able to help them. It’s not about making a sale; it’s about inviting someone to take the next step with your business.
Here is a simple three step formula you can use to create an effective ad. I’ll use my business as an example.
STEP ONE - Name them
Who are your ideal clients? You can use a question, for example: “Are you a small business owner?” Or you can grab attention by saying, “Attention: Small Business Owners.”
STEP TWO – Name their problem
What is one problem you can help your ideal clients solve? I’m sure your business helps clients solve more than one problem, but you want to keep your ad focused so just choose one. Again, you can ask a question, “Would you like to attract more clients.” You can also make a statement, “Attract more clients now.”
STEP THREE – Give your solution in the form of a ‘call to action’
Your ‘call to action’ is the ONE action you want someone to take who is interested in knowing more about your business. Choose a ‘call to action’ that is simple and easy to do. If you offer something valuable at no cost, even better. It can be a consultation, an article, a free report, or an audio recording.
Here’s one example of a ‘call to action’: Grab your free copy of the special report, 7 Steps to Attract More Clients in Less Time, plus monthly business building tips written by Life & Business Coach Stephanie Ward by simply visiting www.fireflycoaching.com.
Now, putting all three parts of an effective ad together you get this:
Are you a small business owner who would like to attract more clients? Grab your free copy of the special report, 7 Steps to Attract More Clients in Less Time, plus monthly business building tips written by Life & Business Coach Stephanie Ward by simply visiting www.fireflycoaching.com.
There’s one more thing you have to do when you advertise. You must measure your results to find out if it’s working. The goal of placing an ad is to attract more business, so are you? One way to find out is to ask every prospective client who contacts you how they heard about you.
If you’re going to use advertising as one of your marketing strategies to grow your business, make sure you give it the best chance to succeed. Take the time to find the best place to advertise and create a compelling ad that will motivate prospective clients to take action.
Secrets to Advertising Your Business - To learn more about this author, visit Stephanie Ward's Website.
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Have you tried advertising as a marketing strategy to grow your business? Did it work? If not, you may have missed one, or all, of the following components of effective advertising. You must advertise in the right places, place ads the right number of times, and have the right ad.
It is key that you advertise in the right places. And the best places are the ones where your ideal clients will see your ads. If you don’t have a huge budget then think about starting off by placing classified ads in magazines, trade publications, or newspapers.
You can also place affordable ads on websites or directories. And of course Google AdWords is an option (a great way to test different versions of an ad to see which one is the most popular).
Frequency is another vital key to effective advertising. It’s been said that it takes at least seven contacts with a prospective client before they will act. If you plan to place an ad only one time, please forget advertising as one of your marketing strategies because it will not work.
Once you’ve found the right place to advertise (and you’re committed to sticking with it for at least seven placements), it’s then time to create the right ad.
Think about it, when you see an ad that only has a logo, the name of a company, and a phone number are you really motivated to drop what you are doing and pick up the phone and call them? Not usually.
Here’s the deal, effective advertisements are not about you and your company. They are about your ideal clients and what they want and need.
It’s important to have the right expectations about what result you want your ad to deliver. It is unlikely that someone who reads your ad will immediately buy from your business.
People want to get to know you a little bit first and find out more about how you may be able to help them. It’s not about making a sale; it’s about inviting someone to take the next step with your business.
Here is a simple three step formula you can use to create an effective ad. I’ll use my business as an example.
STEP ONE - Name them
Who are your ideal clients? You can use a question, for example: “Are you a small business owner?” Or you can grab attention by saying, “Attention: Small Business Owners.”
STEP TWO – Name their problem
What is one problem you can help your ideal clients solve? I’m sure your business helps clients solve more than one problem, but you want to keep your ad focused so just choose one. Again, you can ask a question, “Would you like to attract more clients.” You can also make a statement, “Attract more clients now.”
STEP THREE – Give your solution in the form of a ‘call to action’
Your ‘call to action’ is the ONE action you want someone to take who is interested in knowing more about your business. Choose a ‘call to action’ that is simple and easy to do. If you offer something valuable at no cost, even better. It can be a consultation, an article, a free report, or an audio recording.
Here’s one example of a ‘call to action’: Grab your free copy of the special report, 7 Steps to Attract More Clients in Less Time, plus monthly business building tips written by Life & Business Coach Stephanie Ward by simply visiting www.fireflycoaching.com.
Now, putting all three parts of an effective ad together you get this:
Are you a small business owner who would like to attract more clients? Grab your free copy of the special report, 7 Steps to Attract More Clients in Less Time, plus monthly business building tips written by Life & Business Coach Stephanie Ward by simply visiting www.fireflycoaching.com.
There’s one more thing you have to do when you advertise. You must measure your results to find out if it’s working. The goal of placing an ad is to attract more business, so are you? One way to find out is to ask every prospective client who contacts you how they heard about you.
If you’re going to use advertising as one of your marketing strategies to grow your business, make sure you give it the best chance to succeed. Take the time to find the best place to advertise and create a compelling ad that will motivate prospective clients to take action.
Secrets to Advertising Your Business - To learn more about this author, visit Stephanie Ward's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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