The Truth About Why Clients Choose Your Business
The Truth About Why Clients Choose Your Business
Of course you must deliver a quality product or service but that’s not enough. Options are abundant so when it comes down to making a choice, how a person feels about you can make the difference between choosing your company and choosing someone else.
So how do you become known, liked, and trusted? It’s all about being authentic and sincere. You can’t fake this stuff so don’t even try. Make it a habit to keep these three factors in mind as you work in, and on, your business.
If you’re a solopreneur then it’s all about you and who you are. If your business has employees then they are included as well and each employee can directly impact whether or not people know, like, and trust the company.
In addition to people, it is possible to know, like, and trust a brand. It isn’t always about an individual relationship. So whether it’s all about you, a group of employees, or a brand, this concept applies to all businesses.
Let’s take a closer look at each of the three reasons people choose your business.
KNOW
The way you get to know someone is to build a relationship over time. You exchange ideas and information and develop a connection. There are many ways your prospective clients can get to know you better. Here are few:
- Spend time together with you in person
- Talk with you on the phone
- Read your e-mails
- Read your articles or books
- Listen to an audio recording you created
LIKE
People have a choice of who they do business with, and it’s logical that they gravitate toward people they like. Think about it, when is the last time you invested in something from someone you didn’t like?
Find out how likable you are by taking the L-Factor Self Assessment from Tim Sander’s book, The Likability Factor. Here is the link to download your free assessment and find out how likable you are: http://www.timsanders.com/images-downloads/l-factor-self-assessment.pdf.
TRUST
Trust is built between people when you are open, honest, and keep your promises. It’s about doing what you say you are going to do. So it’s quite simple. It’s about being impeccable with your word (which is the first agreement in the book The Four Agreements by Miguel Ruiz). This is about showing up on time, delivering when you promise, and keeping your commitments just to name a few. Make the choice to be true to your word you will create trust.
You can’t make people know, like, and trust you. They either will or they won’t. What you can control is who you are and how you act as the owner of your business.
Are you starting to see how building the ‘know, like, and trust’ factor can help you attract more clients and increase profits? Ask yourself often if you are creating a business that invites people to get to know you, see what you stand for, and builds trust. Do this and you will ignite your business!
© Stephanie Ward, 2008
The Truth About Why Clients Choose Your Business - To learn more about this author, visit Stephanie Ward's Website.
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As a business owner you’ve probably heard about three criteria people use when deciding to do business with you. Consciously, or subconsciously, people do business with people they know, like, and trust.
Of course you must deliver a quality product or service but that’s not enough. Options are abundant so when it comes down to making a choice, how a person feels about you can make the difference between choosing your company and choosing someone else.
So how do you become known, liked, and trusted? It’s all about being authentic and sincere. You can’t fake this stuff so don’t even try. Make it a habit to keep these three factors in mind as you work in, and on, your business.
If you’re a solopreneur then it’s all about you and who you are. If your business has employees then they are included as well and each employee can directly impact whether or not people know, like, and trust the company.
In addition to people, it is possible to know, like, and trust a brand. It isn’t always about an individual relationship. So whether it’s all about you, a group of employees, or a brand, this concept applies to all businesses.
Let’s take a closer look at each of the three reasons people choose your business.
KNOW
The way you get to know someone is to build a relationship over time. You exchange ideas and information and develop a connection. There are many ways your prospective clients can get to know you better. Here are few:
- Spend time together with you in person
- Talk with you on the phone
- Read your e-mails
- Read your articles or books
- Listen to an audio recording you created
LIKE
People have a choice of who they do business with, and it’s logical that they gravitate toward people they like. Think about it, when is the last time you invested in something from someone you didn’t like?
Find out how likable you are by taking the L-Factor Self Assessment from Tim Sander’s book, The Likability Factor. Here is the link to download your free assessment and find out how likable you are: http://www.timsanders.com/images-downloads/l-factor-self-assessment.pdf.
TRUST
Trust is built between people when you are open, honest, and keep your promises. It’s about doing what you say you are going to do. So it’s quite simple. It’s about being impeccable with your word (which is the first agreement in the book The Four Agreements by Miguel Ruiz). This is about showing up on time, delivering when you promise, and keeping your commitments just to name a few. Make the choice to be true to your word you will create trust.
You can’t make people know, like, and trust you. They either will or they won’t. What you can control is who you are and how you act as the owner of your business.
Are you starting to see how building the ‘know, like, and trust’ factor can help you attract more clients and increase profits? Ask yourself often if you are creating a business that invites people to get to know you, see what you stand for, and builds trust. Do this and you will ignite your business!
© Stephanie Ward, 2008
The Truth About Why Clients Choose Your Business - To learn more about this author, visit Stephanie Ward's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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