The Ultimate Source for Marketing Information
The Ultimate Source for Marketing Information
products and services you want to offer to your clients. If
you’re like me, you probably think about it a lot.
The question is, do your clients really want what you are
offering? Are you meeting their needs and helping them with
the issues that are most important to them?
Imagine being able to see inside of your client’s brains and
know what they are thinking. It is actually possible and you
don’t have to be a mind reader. The way to find out is to ask!
Yes, the ultimate marketing source is each of your clients.
They know better than anyone what they want and need. It seems
obvious yet many business owners don’t ask their clients
specific questions about how they can best serve them. To get
you started, here are some examples.
You can ask your clients questions about:
- Existing products and services
- New products and services
- The biggest obstacles they face
- What might be missing from your offer
So now you know what you want to find out, but how do you do
it? There are many ways to ask your clients are thinking.
Here are some ideas to get you started.
You can:
* Call them yourself
* Hire a third party to call them
* Send them a survey in the mail
* Create an on-line survey (Survey Monkey offers a free option
http://www.surveymonkey.com and has a helpful demo)
Since you are asking your clients to spend a few minutes of
their time, it is normal to give them a reason to answer your
questions. What could you give to your clients as a way to say
thank you for their willingness to share their insights with
you?
What about:
> Offer to include everyone who answers into a lottery to win a
valuable prize
> Give valuable information to everyone who completes the
survey
> Offer a discount on future purchases to people who respond
Ready to stop guessing what your clients need and find out
directly from them what they really want? First, think about
the best questions you can ask. Questions that will reveal
information that you will be able to use to create products and
services that will really help your clients.
Next, take a look at your client base and decide on the best
method to use to ask them your questions. Then offer your
clients something in exchange for their cooperation. Once you
have the results of your survey, analyze it and create
something your clients are really waiting for!
(c) 2006
The Ultimate Source for Marketing Information - To learn more about this author, visit Stephanie Ward's Website.
Like this article? Share it with your friends
As a business owner you have all kinds of ideas about what
products and services you want to offer to your clients. If
you’re like me, you probably think about it a lot.
The question is, do your clients really want what you are
offering? Are you meeting their needs and helping them with
the issues that are most important to them?
Imagine being able to see inside of your client’s brains and
know what they are thinking. It is actually possible and you
don’t have to be a mind reader. The way to find out is to ask!
Yes, the ultimate marketing source is each of your clients.
They know better than anyone what they want and need. It seems
obvious yet many business owners don’t ask their clients
specific questions about how they can best serve them. To get
you started, here are some examples.
You can ask your clients questions about:
- Existing products and services
- New products and services
- The biggest obstacles they face
- What might be missing from your offer
So now you know what you want to find out, but how do you do
it? There are many ways to ask your clients are thinking.
Here are some ideas to get you started.
You can:
* Call them yourself
* Hire a third party to call them
* Send them a survey in the mail
* Create an on-line survey (Survey Monkey offers a free option
http://www.surveymonkey.com and has a helpful demo)
Since you are asking your clients to spend a few minutes of
their time, it is normal to give them a reason to answer your
questions. What could you give to your clients as a way to say
thank you for their willingness to share their insights with
you?
What about:
> Offer to include everyone who answers into a lottery to win a
valuable prize
> Give valuable information to everyone who completes the
survey
> Offer a discount on future purchases to people who respond
Ready to stop guessing what your clients need and find out
directly from them what they really want? First, think about
the best questions you can ask. Questions that will reveal
information that you will be able to use to create products and
services that will really help your clients.
Next, take a look at your client base and decide on the best
method to use to ask them your questions. Then offer your
clients something in exchange for their cooperation. Once you
have the results of your survey, analyze it and create
something your clients are really waiting for!
(c) 2006
The Ultimate Source for Marketing Information - To learn more about this author, visit Stephanie Ward's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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