Stephanie Ward Articles

Why Assumptions Are Bad for Business - Click To Read Article
We make assumptions when we don’t fully understand a situation. It is a natural reaction to immediately fill in any missing information by making up our own story. We do this because we like to try to make sense of people and situations. The problem with this is that most of the time our story is incorrect which causes all kinds of complications. The fact is, we don’t know what the truth is unless we ask.

Why Facebook and LinkedIn are Good for Your Business - Click To Read Article
Have you been hearing all of the buzz about social networking? Feeling confused? Don’t worry, you’re not alone. The great news is that it isn’t as complicated or time consuming as it may seem.

Who Else Wants More Referrals? - Click To Read Article
Getting new clients by referral is one of the most effective, simple, and low cost ways to grow your business. So how many referrals have you received lately? How often do you ask for referrals?

Why Discounting is Hazardous to Your Business - Click To Read Article
As a business owner you’ve probably been asked to give a discount. How did that make you feel? Your response to that request is critical to the sustainability of your business as well as to your confidence.

Why Conformity is Bad for Your Business - Click To Read Article
As a business owner do you ever find yourself trying to act the way you think your clients want you to? Or even more dangerous, are you trying to be more like your competition?

What You Must Do for One Whole Day Every Week for Your Business - Click To Read Article
Do you experience periods of feast or famine in your business? Do you only think about marketing when you realize you are running low on clients? Do you have some steady clients but you’d love to have more? Or are you still struggling to barely reach your key business goals? If any of these situations describe you, and you are serious about making some changes, I have an idea for you. First, a few more questions.

What You Tolerate Can Hurt Your Business - Click To Read Article
You may be aware of them, you may not be. In any case, chances are high that even if you are aware of them, you probably don’t realize the negative impact they are having on your business. What are they? Things you are tolerating in your work environment.

What's Your Niche? - Click To Read Article
Here is a question I want you to answer right now. Ready, who are the specific group of people your business serves and what main solution does your business offer them?

Utilising coaching effectively in an organisation - Click To Read Article
Coaching is proven to be an effective way of increasing and maximising staff productivity – but do HR Professionals have enough first-hand experience to encourage buy-in at the top let alone to communicate the benefits of having a coach. Stephanie Ward explains why a coach is beneficial to staff - whether for intercultural training or the development of business skills - and how it differs from training.

Two Magic Words that Can Boost Your Business - Click To Read Article
It’s one of the first things parents teach their children to say. You were probably taught this as well, I know I was. So why do we, as adults, forget to do it so often in business?

Theyre Interested Now What - Click To Read Article
Some people may be ready to buy your products/services right away. But what do you offer to the rest of the people who are interested but want to know more? Creating a structured sales process for your business may not seem like an important component of creating and attracting more potential clients and I can promise you, it is.

The Ultimate Source for Marketing Information - Click To Read Article
The question is, do your clients really want what you are offering? Are you meeting their needs and helping them with the issues that are most important to them?

The Truth About Why Clients Choose Your Business - Click To Read Article
As a business owner you’ve probably heard about three criteria people use when deciding to do business with you. Consciously, or subconsciously, people do business with people they know, like, and trust.

The Secret to Adding Credibility to Your Business Testimonials - Click To Read Article
You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials from your satisfied clients.

The Only 3 Ways To Increase Your Business - Click To Read Article
Would you like to increase your business? In Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got, he says there are only three ways (or a combination thereof) to increase your business and make more money.

The Best Way to Approach New Clients - Click To Read Article
As a business owner you know the kinds of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients.

Secrets to Advertising Your Business - Click To Read Article
Have you tried advertising as a marketing strategy to grow your business? Did it work? If not, you may have missed one, or all, of the following components of effective advertising.

Promote Your Business with Postcards - Click To Read Article
Many business owners are utilizing the internet to grow their businesses. Technology is marvelous and frankly, I don’t know what I would do without it. But just because you can implement loads of marketing strategies on-line, it doesn’t mean other methods are obsolete.

One Simple Way to Make Marketing Easier - Click To Read Article
As a business owner your work environment is intertwined with your effectiveness. It is critical to be able to find things quickly and easily and make use of what you have (but may have forgotten about).

Kill Your To Do List and Be More Profitable - Click To Read Article
I know it’s a radical idea, the death of your to-do list so bear with me while I explain. Think about it, a long to-do list is a giant energy drain and waste of time. Have you ever noticed how the list keeps growing instead of disappearing?

Is Your Business Model Healthy? - Click To Read Article
But what if all the hard work you are currently doing is not necessarily the most effective way to grow your business?

Is This Four Letter Word Hurting Your Business? - Click To Read Article
What’s stopping you from doing the things you know you want to do in your business? Not enough time and a lack of focus can be obstacles to taking action. But take a closer look and see if these are the real issues.

Is Your Marketing Missing Purpose? - Click To Read Article
What do you stand for in your business? Tough question or easy to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting.

If You Cant Answer This Question Your Business is Doomed - Click To Read Article
How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.

How to Uncover a Hidden Goldmine in Your Business - Click To Read Article
What do you know about your clients? What kind of information can you identify about your clients without having to ask them? Knowing more about your clients is a fabulous way to grow your business.

How to Work Exclusively with Ideal Clients - Click To Read Article
It’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business.

How to Speak to Prospective Clients Without Leaving Home - Click To Read Article
How often do you actually get to speak to prospective clients? Do you believe that it would help your business if people could hear your voice? Imagine if you could ‘talk’ to loads of prospects without having to do it one-on-one.

How to Stop Wasting Money on Your Marketing - Click To Read Article
What would it be worth to you to know the most cost effective way to attract clients? The great news is that it doesn’t cost a thing and it’s easy to figure out.

If You Don’t Know This, Your Business is Losing Money - Click To Read Article
Sometimes as a business owner you can get so caught up in running your business that you may no longer have a good overview of where your business is most profitable.

How To Network More Effectively - Click To Read Article
Before we talk about specific networking tips I want to address a critical aspect of networking that is often overlooked. Sometimes we are so eager to network that we don’t stop to consider whether or not we are investing our energy in the right places.

How to Get a 100 Return on Your Marketing Investment Guaranteed - Click To Read Article
One of the most effective ways to market your products/services is to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services. The idea is to find partners whose clients may also be interested in your products/services.

How to Get Your Business Noticed by Thousands - Click To Read Article
All the experts kept saying it was a great way to give value, gain free publicity, and position yourself as an expert. It was something I had planned to do for years and I finally did it for the first time in May, 2005 and I’ve been doing it ever since. What is it? Writing articles. Don’t be like me and wait, get started today!

How to Cure Your Marketing Headache - Click To Read Article
Many times business owners get stuck when it comes to marketing because they feel uncomfortable doing it. They are afraid of being seen as pushy, intrusive, or fake. What if you could change the way you think about marketing by connecting to your true intention for doing it in the first place?

Grow Your Business by Saying No - Click To Read Article
As a business owner your time is precious. You probably have multiple requests from people that are pulling you in many directions. But, if you say yes to every invitation that comes your way, you will not have time for the activities that are critical to growing your business.

Get More Focus and Get More Business - Click To Read Article
As a business owner, you’ve got a lot going on. Sometimes it’s hard to know what your top priorities are and where to put your focus.

Don’t Neglect This Part of Your Business - Click To Read Article
If you’ve been so busy working in your business that you have forgotten about yourself, it’s time to stop and assess the situation.

Do You Know How Google AdWords Can Grow Your Business? - Click To Read Article
Whether or not you are currently using advertising as one of your marketing strategies, I want to share a fabulous way to make the most of the money you do invest in advertising.

Do You Invite People To Sample Your Business? - Click To Read Article
How can your prospects know if they want what your business offers? How can they know if what you have, is what they need? A great way to let them find out is to offer a sample, a taster, of your products or services.

Do You Have a “To Don’t” List? - Click To Read Article
As a business owner you may struggle with the question of how you will be able to get everything done. This is especially true for independent service professionals and solopreneurs. There are only so many hours in the day, this isn’t going to change. So something else has to.

Do You See Through Your Client's Eyes? - Click To Read Article
It’s a big shock to realize that no one really cares about your business, at least in the beginning of the process. What people do care about, and want to know, is what your business can do for them.

Can Your Website Do This? - Click To Read Article
The question isn’t whether or not your business has a website, it’s a given it does. The real question is this: Does your website allow you to connect and interact with visitors?

Blogging for Business - Click To Read Article
Blogging is really hot and yet many people still have no idea what it is or what it’s for. I usually get one of two responses when I tell people that I recently launched a blog: ‘A what?’ or ‘Great, where can I find it?’ It seems people are either completely aware and involved with blogging or unaware of its existence. Don’t be left behind and miss out on a fabulous opportunity to connect with more potential clients and partners.

Are You Making These 5 Mistakes with Your Headlines? - Click To Read Article
It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention.

Are You Neglecting Your Network? - Click To Read Article
As a business owner you know a lot of people, and you continue to meet new people. This is your network. But what are you doing with it? How often do you connect with people in your network?

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing - Click To Read Article
In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?

Action, Not Motion, Grows Your Business - Click To Read Article
Do you know how much time you spend on your business being ‘in motion’ instead of ‘in action’? Are you aware of the difference? Motion keeps you busy. Action creates momentum and the results you want.

7 Reasons to Offer a Value Packed Ezine - Click To Read Article
Do you know how you can create a connection with all of your potential clients with one action? How to build relationships over time in a consistent way? One of the most efficient ways to do this is with a newsletter also known as an ezine.

7 Ways to Maximize Your Valuable Give Away - Click To Read Article
The best way for people to get to know you, and find out how your business can help them, is to offer a complimentary sample of valuable information.


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