Sales Will Solve Many of Today's Problems
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Free Download - Sales Will Solve Many of Today's Problems By Ross Arntson |
During this economic rough ride these last few months, I feel that many businesses have forgotten what their primary responsibility is...sales. Whether you have a small business or a multi-million dollar business, when things get tough, sell more!
If you're one of those people who think they they're not a salesperson and don't like it, I have some bad news for you, you're in sales. I began my career in sales and to this day, it has provided for me very well. If I were in a situation where my finances were struggling, my first piece of business would be to sell more or find something to sell. Every business relies on selling and if you have a stigma about selling and talking to people about your product or services, try these helpful tidbits;
Dos:
• Develop a five foot rule. If someone is within five feet of me, I intend to talk to them. Strike up a conversation about what they're wearing, their dog, the weather or the type of detergent in their grocery cart.
• Learn a few anecdotal stories to break the ice. Once you have struck up a conversation, a nice story is great in keeping the attention of your prospect. Even better, if your story can circle around about what you do or a product you sell.
• Keep up with current events or sports. There is nothing worse than not being able to respond to a question regarding current events. It is generally accepted if you don't follow sports.
• Humor rules. People love to laugh and even more, they love people who make them laugh. Jokes are good, but keep them short, clean and non-biased. This comes with a qualifier; if you are not good at telling jokes, don't!
• Relax. Be yourself, don't force it. People want to know you, not who you think you should be. Besides, people can tell when you're faking it, so why try. Be unique and authentic, remember that your first encounter with a potential client is not when you sell; it's when they get to know you.
Don'ts:
• Talk religion. In sales it is very important to remain somewhat neutral. I'm not suggesting that you down play or negate your beliefs, simply not to make it a primary topic.
• Talk politics. This follows the same rules as religion. With political lines nearly at the 50/50 mark, you can easily loose a prospective client by bringing up the opinion on politics too early in a business relationship.
• Talk yourself out of a sale. How many times have you had an argument with yourself about the validity of a person you are about to approach. Never underestimate who you are talking to. Many times it's not who they "are", but who they "know".
• Sell. Yes, I'm talking about selling in this column, but first meetings are about you, not your product. Instead, get to know them and let them get to know you and what you do.
• Lie or exaggerate. Need I say more?
Remember, people don't buy products, they buy people. You are not selling your product, you're selling yourself. Although you my not like the idea it's a simple fact. I have found many who flounder in the art of sales are having the same difficulty in other areas of their life as well. I cover these and many more topics in my upcoming book "Rebuilt with Purpose, Get ready for the Ride of Your Life!"
Sales Will Solve Many of Todays Problems - To learn more about this author, visit Ross Arntson's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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