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Baby Boomers Conquer the Internet

Guest post by: Karen Newman

Article Overview: Baby boomers are realizing the benefits of establishing an Internet marketing business and working from home. Time flexibility, low initial investment and the freedom to choose a product or service that appeals to them are all key factors in their decision.

Baby Boomers Conquer the Internet

If you think that twenty-year-olds dominate the Internet marketplace like they did during the dot com craze, you would be wrong. The target demographic for many online marketing companies is the baby boomer generation. Those born post war (1946-1964) are rapidly becoming entrenched in the Internet battleground. Throughout their adult lives baby boomers have been introduced to, and have conquered, various technological marvels including fax machines, cell phones, personal computers and a plethora of other digital devices. Change and growth is second nature to them.

According to the Pew Internet and American Life Project, baby boomers account for 36% of the Internet population and are just as likely to purchase new products and services online as younger consumers. And just as they have at every other stage in their life, this generation is ready to tackle any new challenge.

The Internet marketing platform has become a second career of choice for many. Niche markets that have attracted these new online entrepreneurs include:

* Finances

* Healthy alternatives

* Home and Garden

* Hobbies

* Social Relationships

* Travel Information

* Internet Education

More and more baby boomers are realizing the additional benefits of establishing an Internet marketing business and working from home. The time flexibility, low initial investment and the freedom to choose a product or service that appeals to them is a major draw. The social and networking dynamic of this medium also provides a much-needed connection for those who have already retired from a traditional workplace. Quality of life, both for work and pleasure, is taking precedence over quantity. As stated in a Forbes article by John Zogby, "the American dream (for boomers) is measured in spiritual, not material, fulfillment."

The Internet doesn't discriminate. Boomers don't need to battle for jobs with a younger crowd. Leveraging their experience from a lifetime of employment, this new group is rapidly establishing themselves online in a big way. Baby boomers are realizing that if they can conquer any initial trepidation they may have, they can conquer the Internet as well.

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Article Tags: baby boomer, baby boomers, home business, internet marketing, marketing business, working from home



Related Forum Posts
Re: 10 ideas to make you money in 2010 - I think Education would be hard to break into. Baby Boomers, Life Support and Trading Down, however, seem like good markets. As for Green technology goes, I don't think the business has to be entirely based on Green ideologies, but rather a business that embrace Green philosophies and use that as a marketing tool.
Boomers Share... - [quote="litekepr":1zse5djs]Boomers participate in viral or word-of-mouth marketing as much as or more than younger age groups. 93% of Boomers are very or somewhat likely to share product information or news with friends. 80% of Boomers use a broadband connection at home.[/quote:1zse5djs] Great post! It is very interesting to see that 93% are likely to pass on product info and that 80% use broadband... How could you use that information to market specifically to this market segment?
Re: Do Boomers Make Better Entrepreneurs? - The language of the Boomers was go to school, get a good grade and get a good job. they are taught to work for someone else not for themselves.
Re: Greybook - Facebook for the senior citizen! - Yeah, I agree to that. Baby boomers at present are the seniors already....so weird, but real.
Do Boomers Make Better Entrepreneurs? - I was in a discussion yesterday with a friend who was adamant that Boomers make better entrepreneurs because they: - Have more life experience - Have more money - Have more connections What do you think? Do boomers make better entrepreneurs?


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