Psychographic Profile of an Average American Millionaire
Psychographic Profile of an Average American Millionaire
Psychographic Profile of an Average American Millionaire - To learn more about this author, visit Dan Lacy's Website.
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•A. General Attitude
- Have a tremendous need for power, control, and approval.
- Don't feel rich and do not flaunt their wealth.
- They are frugal bargain hunters.
- Defer gratification today to create a better tomorrow.
- Have a nose for opportunity and are good at getting and processing information.
- Independent thinkers who believe in their own decision making abilities.
- Politically conservative.
•B. Attitude Towards Money
- Highly money motivated and prefer money over material things (they believe money can buy happiness, love, acceptance, security, etc).
- Hate paying taxes.
- Favor direct ownership of assets they can control such as their own businesses or real estate.
- Aggressive growth-oriented investors and very interested in increasing their wealth (they are willing to take controlled risks).
- A small minority favor defensive investments.
- Seek to minimize their personal financial exposure in business and investment deals (example: use other people's money to enhance their own wealth).
•C. Top Priorities
- Business or career success.
- Financial security for their families.
- Maximizing returns from their careers and their investments.
- Providing an excellent education for their children.
•D. Biggest Fears
- The IRS and taxes.
- Their children ending up as failures and coming back home to live with their parents.
- Losing all of their money and power (particularly strong among people who grew up in poverty).
Psychographic Profile of an Average American Millionaire - To learn more about this author, visit Dan Lacy's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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