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Sales Lessons From Starbucks And Dell

The Steps to Successful Sales



The Steps to Successful Sales
   

Avoid the sales peaks and troughs experienced by the average salesperson by building an individual selling system that will guarantee you results…

Goals Without clearly defined goals, measured over a specific time frame, you will achieve very little. When setting your goals consider your income, lifestyle and requirements.

First aim to improve your last years’ income by a specific amount, or, if you are new to sales, aim to achieve as close to the top sales person in your team as you can.

Prospecting The level of success achieved by salespeople will always be determined by the number of customers self generated, that is other than floor traffic or telephone enquiries generated by your advertising.

Put a system in place to regularly find new customers from referrals, past customers etc. Build up your database of loyal customers that you can sell time after time.

Qualifying Qualifying is the factor, which has the greatest impact on the management of your time. You have to become skilled in sorting prospects. The greatest stress in your career will come from working with unqualified prospects, be it someone who refuses to buy at a fantastic price or someone who is not ready, willing and able to buy at all.

The Sales Process The key to a successful sale is the ability to build rapport and trust with each customer. Meet, greet and build rapport, settle them on a model, garment or product to demonstrate. All the time check by asking trial closing questions, then ask for their business.

Remember to sell the benefits of your product speaking in their own linguistic modality. For example, talking to an auditory person about a car engine you would say: “Listen to that engine, doesn’t it sound great?”… or to a visual person your could say, “You see how smooth that engine is”…

Follow up This is the first step to the next sale to your customer or to obtaining referrals from them… First a thank you letter, then a 7 day follow up call followed by a call at least every 9 days. This will ensure a steady stream of referrals… All you have to do is ask.

Remember… Do what you most fear to do, and you will have the results you most want to have…



The Steps to Successful Sales - To learn more about this author, visit Warren Coughlin's Website.

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About the Author


Warren Coughlin
(Visit Warren's Website)
Warren Coughlin is the Canadian Coach of the Year with Action International and selected from the over 900 coaches internationally for a Global Action Man Award and a North American Action Man Award. His experience and his passion have allowed his clients to experience 300 and 400% growth, create stronger teams, reach for bigger dreams and gain skills they can use for as long as they run businesses. He is now challenging all Toronto area Entrepreneurs to double or triple your revenue (or more)! You get to enjoy that growth, receive a free vacation and here's the kicker - he's going to show you exactly how to do it! It’s only $50 to participate in the Bennett Gold Action Challenge, to learn techniques of growth, to participate in an ongoing teleseminar series, to receive tools for success and to have access to great additional learning and networking opportunities. If you really want to take your business to the next level, visit www. bennettgold.ca/challenge.
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