Turning Visitors into Customers an Internet Strategy for Small Business
Turning Visitors into Customers an Internet Strategy for Small Business
The starting point is to cut through all the hype and confusion and start thinking of the Internet as part of the marketing mix. Just like all other marketing elements of the business, the Internet is a tool that can be used to get more profits from your business.
It can be used generate more leads, increase the number of customers, increase the number of times people buy, increase how much people buy and increase your profit margins.
Let's examine just one of these areas and look at how the Internet can be used to generate more leads for the business.
Whenever you advertise your business, advertise your web site. Properly designed, your web site becomes an extension of your place of business. Just as you advertise to get people to visit your business, you need to advertise to get people to visit your web site. However, getting visitors to your web site doesn't mean you will have more leads.
You have to be able to capture the details of visitors to your website. The reason is (and here's the point that is often missed) when someone visits your Internet site you can be sure that they have an interest in what you’re selling. This means that just about everybody that visits your web site is a potential customer.
Visitors to your web site are just the same as visitors to your place of business with one important exception. There is no one to talk to on your web site (yet!). So, turning the visitor into a lead requires a strategy to capture the prospect's details. It doesn't matter if your web site sells or doesn't sell product on-line. If you let the visitor 'surf' right by, without tempting them with an offer in exchange for their contact details, you’re losing qualified leads and potential revenues.
Promotional incentives work well to encourage prospects to part with their email address as well as other information. As an example, Qantas earlier this year used its web site to offer a chance to win a business class trip to New York in return for email numbers and permission to send travel information.
Information gathered on your web site including email address, work or home address, phone and fax numbers can be put directly into your contact database. Once in your database you can start on converting leads into customers.
Converting leads into customers can all be done automatically and at little or no cost. You can enable programs to send newsletters, special offers’ or any other useful information at pre-set intervals. In every case, your contact with customers provides the opportunity to provide a link back to your Internet site and another opportunity to sell or promote your products and services.
Get this far and you are well on your way to turning visitors into customers. Your web site will become an important part of your marketing mix and start generating more profits from your business.
Turning Visitors into Customers an Internet Strategy for Small Business - To learn more about this author, visit Warren Coughlin's Website.
Like this article? Share it with your friends
While big business is embracing the Internet with a passion, many small business owners are still wondering 'what's in it for me?'. How can small business start benefiting from the Internet?
The starting point is to cut through all the hype and confusion and start thinking of the Internet as part of the marketing mix. Just like all other marketing elements of the business, the Internet is a tool that can be used to get more profits from your business.
It can be used generate more leads, increase the number of customers, increase the number of times people buy, increase how much people buy and increase your profit margins.
Let's examine just one of these areas and look at how the Internet can be used to generate more leads for the business.
Whenever you advertise your business, advertise your web site. Properly designed, your web site becomes an extension of your place of business. Just as you advertise to get people to visit your business, you need to advertise to get people to visit your web site. However, getting visitors to your web site doesn't mean you will have more leads.
You have to be able to capture the details of visitors to your website. The reason is (and here's the point that is often missed) when someone visits your Internet site you can be sure that they have an interest in what you’re selling. This means that just about everybody that visits your web site is a potential customer.
Visitors to your web site are just the same as visitors to your place of business with one important exception. There is no one to talk to on your web site (yet!). So, turning the visitor into a lead requires a strategy to capture the prospect's details. It doesn't matter if your web site sells or doesn't sell product on-line. If you let the visitor 'surf' right by, without tempting them with an offer in exchange for their contact details, you’re losing qualified leads and potential revenues.
Promotional incentives work well to encourage prospects to part with their email address as well as other information. As an example, Qantas earlier this year used its web site to offer a chance to win a business class trip to New York in return for email numbers and permission to send travel information.
Information gathered on your web site including email address, work or home address, phone and fax numbers can be put directly into your contact database. Once in your database you can start on converting leads into customers.
Converting leads into customers can all be done automatically and at little or no cost. You can enable programs to send newsletters, special offers’ or any other useful information at pre-set intervals. In every case, your contact with customers provides the opportunity to provide a link back to your Internet site and another opportunity to sell or promote your products and services.
Get this far and you are well on your way to turning visitors into customers. Your web site will become an important part of your marketing mix and start generating more profits from your business.
Turning Visitors into Customers an Internet Strategy for Small Business - To learn more about this author, visit Warren Coughlin's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Warren's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Start-Up Capital Estimate Easy Product Ideas Creating Rapport Guide Internet Marketing Secrets Traffic to Site |
|
 | ||
 |
Email The Reporters
Press Release Builder | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||